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Twitter营销案例中文版

Twitter营销案例中文版

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Twitter营销案例中文版 Twitter营销案例中文版 Document Transcript

  • Twitter 2010.4.29 v1.0 ‧ http://thesocialmedialog.com
  • BestBuy 3 US Geological Survey 5 The North Face 7 Dell 9 JetBlue 11 Teusner Wines 13 Current 15 Tasti D-Lite 17 CoffeeGroudz 19 Esty 20 NAKEDPizza 22 American Apparel 23 Pepsi 24 Leviʼs 26
  • BestBuy @twelpforce “ ” T @twelpforce Twitter @twelpforce @reply Twitter Tweet Twitter #twelpforce Twitter @twelpforce feed 2009 1 11 @twelpforce 19,500 2,300 – / Twitter @twelpforce Twitter Twitter “ ” @twelpforce Twitter
  • follower @twelpforce ๏ ๏ ๏ ๏ “ ” “ ” ๏ Twitter
  • US Geological Survey Tweet USGS Twitter “ ” “ ” Twitter USGS USGS Twitter – Twitter “earthquake!” “gempa!” “temblor!” Twitter Tweet Tweet USGS Twitter Tweet Tweet
  • 2009 10 14 Pleasanton 3.7 Tweet Tweet USGS “ ” USGS Twitter Twitter Web USGS Twitter @USGSted Tweet USGS Twitter Twitter USGS Twitter Tweet Retweet USGS Twitter
  • The North Face The North Face 2007 10 Twitter 2008 The North Face 12 iPhone 250,000 2009 The North Face 2.0 Twitter API The North Face Twitter Twitter Twitter 2007 @thenorthface 2008 North Face Twitter 2009 Twitter The North Face Twitter The North Face Twitter @thenorthface re-tweet The North Face Twitter 2009 11 The North Face
  • Dell Dell Outlet Dell Outlet Outlet Ricardo Guerrero 2007 SXSW Twitter “ - lead time( ) ”Dell Demand Generation Stefanie Nelson “ ” “ ” Nelson ” “ Twitter Twitter – “ Twitter ” Dell Outlet Twitter spam URL RT – – Dell Outlet Twitter 300 Outlet “ ” Nelson Dell 80 Dell Twitter @dellhomeoffers Twitter 100 Dell @StefanieAtDell direct messages Twitter Twitter Dell Twitter
  • Nelson Twitter Twitter “ ”
  • JetBlue 2007 Twitter 100 follower Twitter Twitter “ ” Morgan Johnston Twitter Twitter “ ” Twitter – “ ”Johnston “ ” Twitter Johnston Twitter “ ” Tweet Twitter Johnston “ ’ ’” Johnston Twitter – direct message Twitter @JetBlue Johnston 6 Twitter 7×24 Johnston JetBlue “ ” “ ”
  • “ ” Johnston Twitter
  • Teusner Wines Teusner Wines Dave Brookes Brookes 2009 1 Lance Armstrong Twitter “ ” Brookes “ Twitter ” Brookes Twitter @Starbucks “ ” Brookes Teusner Twitter Brookes Twitter Teusner Wines “ ‘ G’day G’day ’ ” Brookes “ – ” Twitter Teusner Twitter Brookes Teusner Teusner Brookes Twitter “ ” Teusner Wines ” “ Riebke Shiraz Twitter Teusner
  • Teusner Brookes Teusner Tweets ” “ Brookes ” “ Brookes ” “
  • Current 2008 Current Current Current Twitter “ Twitter ” Current Robin Sloan “ ” Current “ ” Current Tweet Sloan Twitter API API “ ”Frank Lentz Current “ ” Sloan 10 Twitter Twitter Current Twitts “ ” Lentz “ ” Current Tweets “ Flash ” Lentz “ ” Current “ ” Sloan “ ” Sloan Twitter API “ ”
  • Current – “ ” Lentz “ ’ “ ” ’ ”
  • Tasti D-Lite Tasti D-lite 100 20 Tasti 50 BJ Emerson Tasti D-lite @tastidlite BJ2008 5 Twitter Twitter BJ Twitter Tasti BJ Twitter Twitter 3 “M” Twitter – Monitor Mingle Measure BJ tasti BJ Tasti D-lite @replies Twitter tasti Twitter BJ Tasti D-lite Twitter Tasti D- lite BJ – Tasti BJ Tasti Tasti D-lite Twitter Twitter – Twitter BJ Twitter Tasti tasti BJ Twitter
  • PPC Twitter BJ Tasti Twitter Twitter Twitter BJ “ Twitter – Twitter ”
  • CoffeeGroudz CoffeeGroudz 16 10 CoffeeGroudz J.R.Cohen “ ” JR. Cohen2008 10 Twitter J.R. “ DM Direct Message Twitter ” J.R. Twitter Twitter J.R. “ J.R.” J.R. J.R. “ ” 2008 CoffeeGroudz Sean Stoner @maslowbeer “to-go ” Sean Twitter J.R. Twitter Sean J.R. JR Sean Twitter to-go J.R. “ ” “ ” “ to-go ”
  • Esty Esty 2005 65 25 Etsy Etsy 2007 Twitter Twitter Anda Corrie @Etsy Etsy Twitter Anda @Etsy Tweet Twitter Anda “ ” Etsy Twitter Etsy Blog The Storque Anda Twitter“ ” Twitter Blog RSS Feed Anda “ ” Twitter @Etsy Twitter Etsy Twitter retweets retweet tweet Etsy Twitter @Etsy Etsy “ ” “Twitter ” Anda Anda “ Twitter ” Anda Twitter Etsy Blog Twitter @Etsy Twitter Etsy Anda Etsy tweet @Etsy retweet Etsy Twitter 2009 4 24 – “Etsy Day Etsy ” Etsy SchuGirl Etsy Etsy 2009 4 24
  • “ Etsy ” Etsy day Martha Stewart @MarthaStewart Twitter Anda @Etsy Anda Twitter Etsy Twitter
  • NAKEDPizza 2006 NAKEDPizza Pizza NAKEDPizza pizza Jeff Leach Randy Crochet Naked Pizza 2009 3 Twitter Mark Cuban Jeff Twitter pizza 2000 3000 1 “ Twitter ” Jeff Twitter Jeff Twitter Twitter Twitter Naked Naked Pizza Twitter Twitter Naked Pizza Twitter 4 23 Twitter 15% Jeff 5 29 Twitter 68.6% “ Twitter ”
  • American Apparel American Apparel 2007 @americanapparel Lisa Kim Twitter American Apparel Blog Fans Blog Fans Twitter Lisa @americanapparel DM Ryan Marshal ·ThePanicRoom American Apparel Blog Lisa American Apparel Lisa Blog American Apparel Banner Blog pacingthepanicroom.com American Apparel Twitter Twitter
  • Pepsi 21 Purchase – 2009 1 Twitter @ @ Co “ ” Anamaria Irazabal “ Twitter ” Twitter Irazabal Twitter ” “ 2009 Throwback Twitter Twitter ” “ “ ” Bonin Bough “Twitter ” Twitter Michael Jackson 1980 7 Twitter “ Michael” “ ” Irazabal “Twitter ” Twitter Twitter “ ” Josh Karpf
  • DM Email “ ” Irazabal “ ” Rachel Mills @PepsiCo Mills Twitter Mills Tweet 3 “ ” Irazabal “ ” Tweet Twitter “ 6 ” Irazabal “ ”
  • Leviʼs 2008 Levi’s 2009 – Levi’s Levi’s DNA “Go Forth ” Levi’s Gareth Hornberger Twitter Levi’s Gareth “@Levisguy” Levi’s Levi’s 1853 Levi’s Levi’s @Levisguy Gareth 22 Twitter Logo Levi’s @Levisguy Gareth Levi’s Tweet fans Levi’s NBA 501 Levi’s