Facebook For Business

FACEBOOK FOR BUSINESS

Facebook Today
More than 400 million active users.
More than 60 million status updates posted each day.
Average user spends more than 55 minutes a day on site.
More than 100 million active users currently accessing the site on their mobile devices.
About 70% of Facebook users are outside the U.S.

FACEBOOK PAGES
GROUPS
FACEBOOK MARKETPLACE
ADVERTISING
Before Starting with Facebook For Business A personal account is needed!

HOW ARE THEY USING

COMMUNICATION
COMPANY INFORMATION
ALTERNATIVE TO WEBSITES
CONNECT WITH OTHER RELATED BUSINESSES
BUSINESS NETWORKING
BUILD AWARENESS FROM CAUSES TO CHARITY
EDUCATE & RECRUIT
BUSINESS AND SELF PROMOTION
COLLABORATION
CONTEST, POLLS & RESEARCH
RUNNING YOUR BUSINESS ONLINE

FAN PAGES
Simple concept but hard to grasp
What do you do after a fan page?
How do you market?
How do you engage prospects?
FBML (Facebook Markup Language)

FAN PAGE SELECTION
Choose your type

RESTAURANTS SEEMS TO DO WELL ON FACEBOOK
Pizza Pizza

GRAND OPENING DAY!!!

IDENTIFY THE BUZZ CREATE THE CONVERSATIONS

GOOGLE ALERTS FACEBOOK STATUS

SOMEONE ELSE CAN MANAGE

FACBOOK GROUPS
B2B - B2C - C2C - ZZZ?
WHERE DO YOU START? NEED IDEAS?

WACKY OR GENIUS
Disney Gave Me Unrealistic Expectations About Love (129,585 members)
My Friends Are Getting Married. I’m Just Getting Drunk (185,614 members)
We Will Not Pay To Use Facebook. We Are Gone If This Happens (4,163,024 members)
Let’s break a Guinness Record! 2010! The Largest Group on Facebook! (5,894,904 members)

FACEBOOK MARKETPLACE

ADVERTISING ON FACEBOOK

ADVERTISING (PPC & CPM)

Self-Managed System Pay Per Click or CPM Targeted Relevancy Unknown

Ads Target Facebook Users Set Bids and Budgets Select Demographics Send Traffic to Your Landing Page of Website

Setup an Ad

Location & Demographics Targeting

Targeting User’s Connections

Bidding and Budget

Integration

How do they all work?

Is There Time?

Essentials Presence for Integration
Facebook
Google
Twitter
YouTube
LinkedIn
Blog or CMS
(Wordpress, Drupal, Joomla)

HOW TO MEASURE SOCIAL MEDIA ROI
Difficult at the least
Not Impossible
Set Clear Goals
Set Solid Baseline
Use Metrics and Tools
Finding trends and tracking them back to their point of origin is the key to measuring ROI.

What are you measuring?
Brand Loyalty
Propensity to recommend,
Perception and recall
Media value (efficiency of Facebook vs. other ways to reach consumers)
Acquisition cost.

Success with Facebook
Stay Active (Daily Status Updates)
Engage Fans and Non-Fans
Provide Relevant Content
Use of Videos & Links
Define and Establish Your Presence
Build and Manage Relationships
Promote Your Brand Creatively

Should you care about Social Media?
35mm Cameras, Film and 1 Hour Processing
Movie Rental, Music Stores, Music Industry
Yellow Pages, Dictionaries, Encyclopedias
Newspaper Classifieds & Newspapers
Phone Booths, Landline, Long Distance Charges, 411, Bookstores, Books
Fax Machines & VCRs, CDs
Privacy
Things that became obsolete last decade.

Facebook For Business

by Pay Per Click Houston - Houston Internet Marketing & Advertising on Jun 15, 2010

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