Facebook For Business

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Facebook For Business

  1. 1. FACEBOOK FOR BUSINESS
  2. 2. Facebook Today <ul><li>More than 400 million active users. </li></ul><ul><li>More than 60 million status updates posted each day. </li></ul><ul><li>Average user spends more than 55 minutes a day on site. </li></ul><ul><li>More than 100 million active users currently accessing the site on their mobile devices. </li></ul><ul><li>About 70% of Facebook users are outside the U.S. </li></ul>
  3. 3. FACEBOOK FOR BUSINESS <ul><li>FACEBOOK PAGES </li></ul><ul><li>GROUPS </li></ul><ul><li>FACEBOOK MARKETPLACE </li></ul><ul><li>ADVERTISING </li></ul>Before Starting with Facebook For Business A personal account is needed!
  4. 4. HOW ARE THEY USING
  5. 5. FACEBOOK FOR BUSINESS <ul><li>COMMUNICATION </li></ul><ul><li>COMPANY INFORMATION </li></ul><ul><li>ALTERNATIVE TO WEBSITES </li></ul><ul><li>CONNECT WITH OTHER RELATED BUSINESSES </li></ul><ul><li>BUSINESS NETWORKING </li></ul><ul><li>BUILD AWARENESS FROM CAUSES TO CHARITY </li></ul><ul><li>EDUCATE & RECRUIT </li></ul><ul><li>BUSINESS AND SELF PROMOTION </li></ul><ul><li>COLLABORATION </li></ul><ul><li>CONTEST, POLLS & RESEARCH </li></ul><ul><li>RUNNING YOUR BUSINESS ONLINE </li></ul>
  6. 6. FAN PAGES <ul><li>Simple concept but hard to grasp </li></ul><ul><li>What do you do after a fan page? </li></ul><ul><li>How do you market? </li></ul><ul><li>How do you engage prospects? </li></ul><ul><li>FBML (Facebook Markup Language) </li></ul>
  7. 7. FAN PAGE SELECTION <ul><li>Choose your type </li></ul>
  8. 8. RESTAURANTS SEEMS TO DO WELL ON FACEBOOK <ul><li>Pizza Pizza </li></ul>
  9. 9. GRAND OPENING DAY!!!
  10. 10. IDENTIFY THE BUZZ CREATE THE CONVERSATIONS
  11. 11. GOOGLE ALERTS FACEBOOK STATUS
  12. 12. SOMEONE ELSE CAN MANAGE
  13. 13. FACBOOK GROUPS <ul><li>B2B - B2C - C2C - ZZZ? </li></ul>WHERE DO YOU START? NEED IDEAS?
  14. 14. WACKY OR GENIUS <ul><li>Disney Gave Me Unrealistic Expectations About Love (129,585 members) </li></ul><ul><li>My Friends Are Getting Married. I’m Just Getting Drunk (185,614 members) </li></ul><ul><li>We Will Not Pay To Use Facebook. We Are Gone If This Happens (4,163,024 members) </li></ul><ul><li>Let’s break a Guinness Record! 2010! The Largest Group on Facebook! (5,894,904 members) </li></ul>
  15. 15. FACEBOOK MARKETPLACE
  16. 16. ADVERTISING ON FACEBOOK
  17. 17. ADVERTISING (PPC & CPM)
  18. 18. Self-Managed System Pay Per Click or CPM Targeted Relevancy Unknown
  19. 19. Ads Target Facebook Users Set Bids and Budgets Select Demographics Send Traffic to Your Landing Page of Website
  20. 20. Setup an Ad
  21. 21. Location & Demographics Targeting
  22. 22. Targeting User’s Connections
  23. 23. Bidding and Budget
  24. 25. Integration
  25. 26. How do they all work?
  26. 27. Is There Time?
  27. 28. Essentials Presence for Integration <ul><li>Facebook </li></ul><ul><li>Google </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blog or CMS </li></ul><ul><li>(Wordpress, Drupal, Joomla) </li></ul>
  28. 29. HOW TO MEASURE SOCIAL MEDIA ROI <ul><li>Difficult at the least </li></ul><ul><li>Not Impossible </li></ul><ul><li>Set Clear Goals </li></ul><ul><li>Set Solid Baseline </li></ul><ul><li>Use Metrics and Tools </li></ul>Finding trends and tracking them back to their point of origin is the key to measuring ROI.
  29. 30. What are you measuring? <ul><li>Brand Loyalty </li></ul><ul><li>Propensity to recommend, </li></ul><ul><li>Perception and recall </li></ul><ul><li>Media value (efficiency of Facebook vs. other ways to reach consumers) </li></ul><ul><li>Acquisition cost. </li></ul>
  30. 31. Success with Facebook <ul><li>Stay Active (Daily Status Updates) </li></ul><ul><li>Engage Fans and Non-Fans </li></ul><ul><li>Provide Relevant Content </li></ul><ul><li>Use of Videos & Links </li></ul><ul><li>Define and Establish Your Presence </li></ul><ul><li>Build and Manage Relationships </li></ul><ul><li>Promote Your Brand Creatively </li></ul>
  31. 32. Should you care about Social Media? <ul><li>35mm Cameras, Film and 1 Hour Processing </li></ul><ul><li>Movie Rental, Music Stores, Music Industry </li></ul><ul><li>Yellow Pages, Dictionaries, Encyclopedias </li></ul><ul><li>Newspaper Classifieds & Newspapers </li></ul><ul><li>Phone Booths, Landline, Long Distance Charges, 411, Bookstores, Books </li></ul><ul><li>Fax Machines & VCRs, CDs </li></ul><ul><li>Privacy </li></ul>Things that became obsolete last decade.

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