Pay Per Click or PPC Proposal

Overview and Proposal

Contd. etc.

Contd.
Pay Per Click (PPC) Campaign planning is done in two broad Phases
Campaign Framework
Campaign Optimization/ Management

What is the purpose of Online Marketing
Branding
Purchase
Lead generation
Signups etc
Doing research
About your customers
About Your Competitors
About Your domains online presence
Keywords Generation
Branding based
Competitor based
Product based
Location specific
Contd.

Bid Optimization
For CPC model
For CPA model
For CPM model
Writing Ad
Brand specific ads
Product specific ads
Geography specific ads
Generic ads with Keywords insertion
Image/ banner ads
Launching Campaign
on the basis of various products
Budget option
Various Geography
Contd.

Campaign Targeting
Keywords targeted campaigns.
On the basis of keywords searched on search engines
Content targeted campaigns.
Showing text / image ads on other website related to your product and services
Site targeted campaigns.
Placement of your text/ image ads on selected premium sites purely related to your product and contents
Contd.

Measurability
For measurability of campaign we need to insert.
Google analytics code to every web page
Google conversion tracking code on “Thank you” page
CRM integration(optional)
Reporting
Keyword reporting- To check the performance of Keywords.
Adgroup reporting – To check performance of every adcopy and Ad group.
URL reporting:- To check the performance of each and every URL.

Bid Optimization
Bid optimization will be done on various bases
keywords having low average position
Keywords having very good clicks but no conversions
First page bid particularly for Google adwords
Adcopy Optimization
Adcopy optimization will be done on the basis of
Ads getting lots of impression but no clicks
Ads getting lots of clicks but no conversions
Editing and resubmitting disapproved ads
View the A-B testing performance
Contd.

Keyword Optimization
keywords optimization will be done on the basis of
Keywords match- better performing match types should be retained and bid can be decrease on not performing match types.
Tail keywords addition on the basis of performance of core keywords.
New ad groups restructuring on the basis of keywords themes and clusters to decrease CPC and improve quality score.
Deleting keywords which are not showing or very low impression from long time.
Contd.

Landing page Optimization
The landing page optimization will be done because of
Low conversion rate after trying all other possible measures.
Change the message in case of some seasonal offerings and promotions.
To align the adcopy and keywords messaging on landing page.
To remove the unnecessary data fields from the registration form on landing page.
Deleting/ removing unnecessary flash/ images from the landing page so the page will load quickly, which will improve quality score.
Apart from this we can make small changes in landing pages like privacy statement, copyright statement, etc.

Search engine Optimization(SEO)
Social Media Marketing(SMM)
Email Marketing
Banner Advertising

If any other question or looking for Pay per Click Freelancer please contact at [email_address] Vist us At:- www.clickadtrix.com

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Pay Per Click or PPC Proposal

by ppc freelancer on Apr 14, 2009

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Pay Per Click or PPC Proposal — Presentation Transcript