Overview and Proposal

Contd. etc.

Contd. Pay Per Click (PPC) Campaign planning is done in two broad Phases Campaign Framework Campaign Optimization/ Management

Pay Per Click (PPC) Campaign planning is done in two broad Phases

Campaign Framework

Campaign Optimization/ Management

What is the purpose of Online Marketing Branding Purchase Lead generation Signups etc Doing research About your customers About Your Competitors About Your domains online presence Keywords Generation Branding based Competitor based Product based Location specific Contd.

What is the purpose of Online Marketing

Branding

Purchase

Lead generation

Signups etc

Doing research

About your customers

About Your Competitors

About Your domains online presence

Keywords Generation

Branding based

Competitor based

Product based

Location specific

Bid Optimization For CPC model For CPA model For CPM model Writing Ad Brand specific ads Product specific ads Geography specific ads Generic ads with Keywords insertion Image/ banner ads Launching Campaign on the basis of various products Budget option Various Geography Contd.

Bid Optimization

For CPC model

For CPA model

For CPM model

Writing Ad

Brand specific ads

Product specific ads

Geography specific ads

Generic ads with Keywords insertion

Image/ banner ads

Launching Campaign

on the basis of various products

Budget option

Various Geography

Campaign Targeting Keywords targeted campaigns. On the basis of keywords searched on search engines Content targeted campaigns. Showing text / image ads on other website related to your product and services Site targeted campaigns. Placement of your text/ image ads on selected premium sites purely related to your product and contents Contd.

Campaign Targeting

Keywords targeted campaigns.

On the basis of keywords searched on search engines

Content targeted campaigns.

Showing text / image ads on other website related to your product and services

Site targeted campaigns.

Placement of your text/ image ads on selected premium sites purely related to your product and contents

Measurability For measurability of campaign we need to insert. Google analytics code to every web page Google conversion tracking code on “Thank you” page CRM integration(optional) Reporting Keyword reporting- To check the performance of Keywords. Adgroup reporting – To check performance of every adcopy and Ad group. URL reporting:- To check the performance of each and every URL.

Measurability

For measurability of campaign we need to insert.

Google analytics code to every web page

Google conversion tracking code on “Thank you” page

CRM integration(optional)

Reporting

Keyword reporting- To check the performance of Keywords.

Adgroup reporting – To check performance of every adcopy and Ad group.

URL reporting:- To check the performance of each and every URL.

Bid Optimization Bid optimization will be done on various bases keywords having low average position Keywords having very good clicks but no conversions First page bid particularly for Google adwords Adcopy Optimization Adcopy optimization will be done on the basis of Ads getting lots of impression but no clicks Ads getting lots of clicks but no conversions Editing and resubmitting disapproved ads View the A-B testing performance Contd.

Bid Optimization

Bid optimization will be done on various bases

keywords having low average position

Keywords having very good clicks but no conversions

First page bid particularly for Google adwords

Adcopy Optimization

Adcopy optimization will be done on the basis of

Ads getting lots of impression but no clicks

Ads getting lots of clicks but no conversions

Editing and resubmitting disapproved ads

View the A-B testing performance

Keyword Optimization keywords optimization will be done on the basis of Keywords match- better performing match types should be retained and bid can be decrease on not performing match types. Tail keywords addition on the basis of performance of core keywords. New ad groups restructuring on the basis of keywords themes and clusters to decrease CPC and improve quality score. Deleting keywords which are not showing or very low impression from long time. Contd.

Keyword Optimization

keywords optimization will be done on the basis of

Keywords match- better performing match types should be retained and bid can be decrease on not performing match types.

Tail keywords addition on the basis of performance of core keywords.

New ad groups restructuring on the basis of keywords themes and clusters to decrease CPC and improve quality score.

Deleting keywords which are not showing or very low impression from long time.

Landing page Optimization The landing page optimization will be done because of Low conversion rate after trying all other possible measures. Change the message in case of some seasonal offerings and promotions. To align the adcopy and keywords messaging on landing page. To remove the unnecessary data fields from the registration form on landing page. Deleting/ removing unnecessary flash/ images from the landing page so the page will load quickly, which will improve quality score. Apart from this we can make small changes in landing pages like privacy statement, copyright statement, etc.

Landing page Optimization

The landing page optimization will be done because of

Low conversion rate after trying all other possible measures.

Change the message in case of some seasonal offerings and promotions.

To align the adcopy and keywords messaging on landing page.

To remove the unnecessary data fields from the registration form on landing page.

Deleting/ removing unnecessary flash/ images from the landing page so the page will load quickly, which will improve quality score.

Apart from this we can make small changes in landing pages like privacy statement, copyright statement, etc.

Search engine Optimization(SEO) Social Media Marketing(SMM) Email Marketing Banner Advertising

Search engine Optimization(SEO)

Social Media Marketing(SMM)

Email Marketing

Banner Advertising

If any other question or looking for Pay per Click Freelancer please contact at [email_address] Vist us At:- www.clickadtrix.com