Sugar con 2010
Upcoming SlideShare
Loading in...5

Sugar con 2010



Migrating your data into Sugar CRM using Talend Open Source Data Integration.

Migrating your data into Sugar CRM using Talend Open Source Data Integration.



Total Views
Views on SlideShare
Embed Views



1 Embed 2 2



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Sugar con 2010 Sugar con 2010 Presentation Transcript

  • Unlocking the Value of Your Customer Data with Talend © Talend 2010 Sugar Con 2010 Parham Parvizi Technical Principal Talend US
  • Agenda
    • Process of adopting a new tool & Data Integration
    • Features to look for in an DI tool
    • How does Talend fit in the picture?
    • Live demo
    • Questions & Answers
    © Talend 2010
  • Quick Survey
    • How many are familiar with Talend?
    • How many are familiar with Data Integration?
    • How many are adopting new CRM application?
    • How many are migrating from another CRM app?
    • How many know about Tiger Woods affairs?
    © Talend 2010 View slide
  • Data Integration?!!
    • Process of adopting new application or project
    • Identifying and managing all sources
    • Consolidating sources together
    • Consolidate new and external sources
    • Consolidate data model changes
    • Migrate existing applications data
    • Deployment and monitoring
    © Talend 2010 View slide
  • Challenges of Data Integration
    • High data volumes
    • Heterogeneity of the environment
      • Often involves legacy systems
      • Packages applications, RDBMS, mainframes, files, etc..
      • Can involve external data sources
    • Differences in data sctructures
      • Mapping sources into targets
      • Aggregations and calculations required
    • Complex transformations
      • Lookups, business rules, data manipulations
    • Maintaining data consistency
      • Bi-directional synch process
    © Talend 2010
  • What to look for in a integration tool?
    • Having maximum out-of-the-box connectivity
      • Connection to all your data sources
      • As well as external/future sources
      • Bi-directional data movement
    • Friendly development environment
      • Ease of development, mappings, business rules
      • Metadata management
      • Team development
    • Deployment and scaling out
      • Heterogeneous deployment
      • Real-time processing and synchronization
    • Life cycle management
    © Talend 2010
    • What’s Talend Position?
    © Talend 2010
  • Talend Positioning © Talend 2010 Analytics (ETL) Operational Integration Data replication and synchronization Application upgrade Data migration and capture Loading of decision support systems Data profiling and cleansing Data Quality Reference data management MDM Talend's Solutions
  • Talend in the IT Systems © Talend 2010 EDWH MDM Hub External Data Files Sales Accounting Finance Production Budgeting Extract, Transform and Load data, Cleanse data Replicate subset of data into subject matter DM Exchange / share data with customers or suppliers, Cleanse data Migrate legacy applications, Cleanse data Datamart Datamart Accounting eExchange Manage a Single Version of the Truth Master Data Management Analyze data
  • Solution
    • Easy to download, evaluate, use, and maintain
    • Low initial cost of ownership
    • Scalable, flexible pricing and technology
    • Powerful functionality and superior performance
    • Accelerated development of new functionality through user community
    • Robust open source data integration solution built on the latest technologies
    © Talend 2010
  • Solutions
    • Performance, scalability, flexibility
    • Enterprise-grade solutions and services
    © Talend 2010 Data Integration Data Quality Talend Integration Suite Talend Data Quality Talend Open Studio Talend Open Profiler Master Data Management Talend MDM Enterprise Edition Talend MDM Community Edition Subscription GPL
  • Corporate Overview
    • Leading provider of open source data integration software
      • Making data integration solutions available to organizations of all sizes and for all integration needs
    • Venture-backed
    • Worldwide operations and users
    © Talend 2010
  • Company History
    • First open source pure play in the data integration field
      • Founded in 2005 after 3 years of R&D
    © Talend 2010 Closed second round of financing 2005 2006 2007 2008 Talend Open Studio Beta 1 Talend Open Studio v1.0 Closed first round of financing from AGF Private Equity and Galileo Partners Launched US operations with office in Los Altos, CA Data Quality Talend Integration Suite Talend On Demand / SaaS Operations Products 5 million lifetime downloads 2009 Closed third round of financing: Balderton Capital, AGF Private Equity MDM acquisition 2010 Talend MDM Talend Integration Suite Talend Integration Suite
  • Business Highlights
    • A high adoption rate
      • 1.5 million core product downloads
      • 7 million lifetime downloads
      • 300,000 users
      • 1,000 customers
    © Talend 2010 1 download of Talend Open Studio per minute 100 new customers per month
    • Strong industry recognition
    • Demo
    © Talend 2010
  • Key Technical Differentiators
    • Code generator
      • Fully transparent executed code
      • No interpretation overhead at run time
      • Leverage existing hardware
      • Deploy integration jobs on as many servers as needed (grid)
    • Use of standards (Eclipse, Java, Perl, SQL)
      • Leverage existing skill set
      • Low training costs
    • Easily extensible
      • Embed existing Perl or Java routines
      • Create your own components – or leverage the Community’s latest additions
    • Centralized metadata and monitoring
      • All dependencies, jobs, documentation stored and versioned centrally
      • Global monitoring
    © Talend 2010
  • Open Studio vs. Integration Suite
    • Subscription service extends Talend Open Studio
    • Modules
      • Advanced Studio
      • Shared Repository
      • Automated Deployment & Load Balancing
      • Activity Monitoring Dashboard
    • Key benefits
      • Increase development productivity
      • Facilitate collaboration and promote best practices
      • Manage enterprise-scale deployments
      • Centralize monitoring of integration processes
    © Talend 2010
  • Where to go from here?
    • Download and use TOS
    • Get involved in the community:
      • Forums, tutorials, talend exchange
        • 11 forums
        • 30,000 posts by 3,500 members
      • QA: 1,000 beta testers
      • Talend Exchange: 150+ components
      • Talend Babili: 62,000+ strings translated to 9 languages
    • Schedule a private demo with an AE
    • Community Projects (examples)
      • Excel reporting platform
      • Connectors: BIRT, Google Applications, Alfresco, etc.
    © Talend 2010
  • Selected Talend Customers © Talend 2010 Finance & Insurance Services Manufacturing & Retail Public Sector & Education
  • Partners:
    • Powered by Talend program
    • Talend maintains alliances with major technology providers
    • Systems Integrators
    © Talend 2010
  • Thank You © Talend 2010 Parham Parvizi [email_address]
  • Professional Services and Support
    • Training
      • Several courses: Foundation, Development, Administrator, Component Creation, Best Practices…
      • A comprehensive knowledge of Talend’s solutions maximizes implementation efficiency
      • Optional Talend Certification to guarantee proficiency. Get a competitive edge, take the online certification exam!
    • Support
      • Ensures a stable version maintained by Talend’s R&D team
      • Platinum, Gold and Silver levels
    • Consulting
      • A team of data integration experts dedicated to Talend’s customers and partners
    © Talend 2010