Linked In: Things you should know

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Brief powerpoint put together for an assignment based on LinkedIn, regarding its use in the Television industry. …

Brief powerpoint put together for an assignment based on LinkedIn, regarding its use in the Television industry.

Assignment 3 - New Media 2: Applications and Implications.

Julian Mogridge
Peter Park
Hayley Wilson

More in: Technology , Business
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  • 1. THINGS YOU SHOULD KNOW...
  • 2. Guidelines
    • What you should do:
    •  
      • You should use LinkedIn as corporate branding tool to provide background about your television station and its goals.
      • Promote you brand identity through Linkedin
      • Commentators and Television personalities should build their profile and extend the audience experience by utilising social networking sites liked LinkedIn
      • Use LinkedIn to promote your television shows and attract people to watch them on TV.  
    •  
    • What you should NOT do:
    •  
      • LinkedIn should not be used to attack or degrade any competing television networks by giving them a false or misleading reputation.
      • LinkedIn should not be used to limit promotions through inadequate audience targeting
      • Don't use LinkedIn in isolation - profile building should encompass a number of different platforms to increase visibility.
  • 3. You should use LinkedIn as corporate branding tool to provide background about your television station and its goals.  
    • A shift towards convergence linking:
      • Technology (LinkedIn and online platforms)  
    •  
      • Economic advantages (better exposure and brand affiliation with advertisers and audiences)
    •  
      • Cultural growth (creating a dynamic and two-way relationship between the station, audiences and clients).
    •  
      • Social development (online discussions, forums and conversations between all three parties on both a corporate and social level).  
    •  
    A social network is formed using a technological advancement to further economic opportunities and therefore is creating a new professional online culture .
  • 4. LinkedIn should not be used to attack or degrade any competing television networks by giving them a false or misleading reputation.
      • By offending members of the public by attacking competitors online (LinkedIn).
      • Television network is left open to onslaught of negative user-generated content.
      • This can be distributed over various other platforms.
        • notably broadcasting media, forum pages and blogs.   
  • 5. Commentators and television personalities should build their profile to increase their visibility within the television industry
    •  
      • LinkedIn should be used specifically by emerging creative practitioners involved in television.
      •  
      • The profile should serve to let commentators and television personalities be recognised within the industry .
      •  
      • LinkedIn should be used to create a dialogue between personalities of the same are within the television industry.
    •  
  • 6. Commentators and television personalities should not limit their use of social media to LinkedIn
    •  
      • Television personalities should use many different forms of social networking to connect with their audience
      •  
      • To develop personal communication between the personality and the audience , sites such as Facebook and Twitter are far more effective.
      •  
      • These more commonly used sites allow for interaction between the personality and their fans .
    •  
  • 7.
    • LinkedIn should be used to promote brand awareness:
    •  
      • Building on Web 2.0 design ethos of producing and creating a new platform to intergate marketing and promtion schemes to your demographic.
      • Cheaper and effective way to reach target
      • Interactivity allows members to communicate and use advertisements to their advantage
    "[open source media] should enable us to share knowledge…which is the fundamental condition for collective intelligence" - Levy
  • 8.
    • LinkedIn should NOT be used to limit promotions through inadequate audience targeting  
    •  
    •  
    •  
      • Using distracting methods of advertising eg: pop-ups, audio, misleading and false  promotions
      • Isolating a specific demographic for advantageous reasons: age, sex, race etc
      • must adhere to all legal and social specifications as appointed by the Advertising Standards Bureau
      • Targeting professionals and their institutions through gorilla marketing for financial gain without audience security screenings and blocking mechanisms.