THINGS YOU SHOULD KNOW...

Guidelines What you should do: You should use LinkedIn as corporate branding tool to provide background about your television station and its goals. Promote you brand identity through Linkedin Commentators and Television personalities should build their profile and extend the audience experience by utilising social networking sites liked LinkedIn Use LinkedIn to promote your television shows and attract people to watch them on TV. What you should NOT do: LinkedIn should not be used to attack or degrade any competing television networks by giving them a false or misleading reputation. LinkedIn should not be used to limit promotions through inadequate audience targeting Don't use LinkedIn in isolation - profile building should encompass a number of different platforms to increase visibility.

What you should do:

You should use LinkedIn as corporate branding tool to provide background about your television station and its goals.

Promote you brand identity through Linkedin

Commentators and Television personalities should build their profile and extend the audience experience by utilising social networking sites liked LinkedIn

Use LinkedIn to promote your television shows and attract people to watch them on TV.

What you should NOT do:

LinkedIn should not be used to attack or degrade any competing television networks by giving them a false or misleading reputation.

LinkedIn should not be used to limit promotions through inadequate audience targeting

Don't use LinkedIn in isolation - profile building should encompass a number of different platforms to increase visibility.

You should use LinkedIn as corporate branding tool to provide background about your television station and its goals. A shift towards convergence linking: Technology (LinkedIn and online platforms) Economic advantages (better exposure and brand affiliation with advertisers and audiences) Cultural growth (creating a dynamic and two-way relationship between the station, audiences and clients). Social development (online discussions, forums and conversations between all three parties on both a corporate and social level). A social network is formed using a technological advancement to further economic opportunities and therefore is creating a new professional online culture .

A shift towards convergence linking:

Technology (LinkedIn and online platforms)

Economic advantages (better exposure and brand affiliation with advertisers and audiences)

Cultural growth (creating a dynamic and two-way relationship between the station, audiences and clients).

Social development (online discussions, forums and conversations between all three parties on both a corporate and social level).

LinkedIn should not be used to attack or degrade any competing television networks by giving them a false or misleading reputation. By offending members of the public by attacking competitors online (LinkedIn). Television network is left open to onslaught of negative user-generated content. This can be distributed over various other platforms. notably broadcasting media, forum pages and blogs.

By offending members of the public by attacking competitors online (LinkedIn).

Television network is left open to onslaught of negative user-generated content.

This can be distributed over various other platforms.

notably broadcasting media, forum pages and blogs.

Commentators and television personalities should build their profile to increase their visibility within the television industry LinkedIn should be used specifically by emerging creative practitioners involved in television. The profile should serve to let commentators and television personalities be recognised within the industry . LinkedIn should be used to create a dialogue between personalities of the same are within the television industry.

LinkedIn should be used specifically by emerging creative practitioners involved in television.

The profile should serve to let commentators and television personalities be recognised within the industry .

LinkedIn should be used to create a dialogue between personalities of the same are within the television industry.

Commentators and television personalities should not limit their use of social media to LinkedIn Television personalities should use many different forms of social networking to connect with their audience To develop personal communication between the personality and the audience , sites such as Facebook and Twitter are far more effective. These more commonly used sites allow for interaction between the personality and their fans .

Television personalities should use many different forms of social networking to connect with their audience

To develop personal communication between the personality and the audience , sites such as Facebook and Twitter are far more effective.

These more commonly used sites allow for interaction between the personality and their fans .

LinkedIn should be used to promote brand awareness: Building on Web 2.0 design ethos of producing and creating a new platform to intergate marketing and promtion schemes to your demographic. Cheaper and effective way to reach target Interactivity allows members to communicate and use advertisements to their advantage "[open source media] should enable us to share knowledge…which is the fundamental condition for collective intelligence" - Levy

LinkedIn should be used to promote brand awareness:

Building on Web 2.0 design ethos of producing and creating a new platform to intergate marketing and promtion schemes to your demographic.

Cheaper and effective way to reach target

Interactivity allows members to communicate and use advertisements to their advantage

LinkedIn should NOT be used to limit promotions through inadequate audience targeting Using distracting methods of advertising eg: pop-ups, audio, misleading and false promotions Isolating a specific demographic for advantageous reasons: age, sex, race etc must adhere to all legal and social specifications as appointed by the Advertising Standards Bureau Targeting professionals and their institutions through gorilla marketing for financial gain without audience security screenings and blocking mechanisms.

LinkedIn should NOT be used to limit promotions through inadequate audience targeting

Using distracting methods of advertising eg: pop-ups, audio, misleading and false promotions

Isolating a specific demographic for advantageous reasons: age, sex, race etc

must adhere to all legal and social specifications as appointed by the Advertising Standards Bureau

Targeting professionals and their institutions through gorilla marketing for financial gain without audience security screenings and blocking mechanisms.