Exporting your products Consent of the needs that some companies have to access new and international markets, our company offers the expertise of our professional staff for business development for home, consumer electronics, small appliances and retail industries.
Market Research It is extremely difficult to develop and provide a high-quality product or service without conducting at least some basic market research. Some people have a strong aversion to the word “research” because they believe that the word implies a highly sophisticated set of techniques that only highly trained people can use. Some people also believe that, too often, research generates lots of useless data that is in lots of written reports that rarely are ever read, much less used in the real world. This is a major misunderstanding. Odds are that you have already conducted at least some basic forms of market research. For example, you have listened (a research technique) to others complain about not having enough of something -- that should suggest providing what they need in the form of a product or service. Market research has a variety of purposes and a variety of data collection methods might be used for each purpose. The particular data collection method that you use during your market research depends very much on the particular information that you are seeking to understand. Uses of a market research 1. Identify opportunities to serve various groups of customers. 2. Examine the size of the market – how many people have the unmet need. 3. Determine the best methods to meet the unmet needs of the target markets. 4. Investigate the competition. 5. Clarify your unique value proposition. 6. Conclude if the product is effectively meeting the needs of the customers. 7. Conclude if your advertising and promotions strategies are effective or not.
Marketing Plan Our Marketing Plans are a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially of our Marketing Plans:
It forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
It forces the marketing personnel to look externally in order to fully understand the market in which they operate.
It sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
Is a key component in obtaining funding to pursue new initiatives.
Our Marketing Plans are generally undertaken for one of the following reasons: - They are needed as part of the yearly planning process within the marketing functional area. - They are needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. - Is a component within an overall business plan, such as a new business proposal to the financial community.
Target Market Analysis Our target marketing analysis around the recognition that a mass market comprises separate groups with different demographic and psychographic profiles. A program to market to those segments should understand and capitalize on the group's differences and use them strategically in marketing. Demographic Market Analysis Gender, age, ethnicity, geography and income are all market-segmenting criteria based on demographics. The first resource to consult when we doing an analysis on a target group is the local census. Some governments does a thorough of detailing information about all the groups that make up the Latin American population. Those governments collects this information every 10 years, then slices and dices the basic data to generate all sorts of reports related to nearly every aspect of consumer life from births and deaths to geography to the size and projected growth of groupsby region. Depending on the nature of the specific business and the goals of the business for growth, defining one or more target consumer segments is an effective and efficient means of marketing. Our company can run specific TMA by product and application, that can ensures to our customers effectiveness in their goals.
Domestic and International competitors During the last half of the twentieth century, many barriers to international trade fell, and a wave of small and medium size companies began pursuing global strategies to gain competitive advantage over other nations in certain industries. To create a successful global strategy, our customers must understand the nature of global industries and the dynamics of global competition. A well designed global strategy can help a firm to gain a competitive advantages. Have you considered that domestic competition can be also your best business partner? Our experts have made in the past important and successful partnerships and business alliances between global and domestic competitors having excellent and profitable results. That simplifies your cost and reduces the time to achieve your goals.
Price Analysis With any purchase of goods or services, including sole source items, some type of cost analysis is required. A part of this analysis is verification of pricing. There are many ways to analyze the pricing of a product or service. Some of the techniques recommended include: - Comparison of Competitive Bids
Comparison of Prior Quotations- Comparison of Published Price List- Prices Set by Law or Regulation- Similar Item Comparison- Rough Yardstick ComparisonsMany times, it is difficult to find comparable items or services. In these situations, it may be necessary to rely on a technical analysis. While time consuming, this is the best method to use when validating price for complicated sole source items. In this analysis, the supplier of the goods or services is asked to provide:
List of materials and their cost.
- Number and kinds of labor hours required. - Any special tooling and facilities proposed. - A reasonable plan for use and disposal of scrap. - Any other cost, including profit, relevant to the cost of providing the service or item. Each item on the supplier's bill of materials is then analyzed using the above noted techniques. Negotiation of variables such as overhead and profit can occur as well. Again the exercise must be documented.
Identifying Trends The level of success for any innovation depends on identifying emerging trends three to five years before they emerge. Too often the process of finding emerging trends is hit or miss. How do you know that the trend will emerge? Better yet, how do you find the trend to begin with? You need to know where things are now before you can know where they are going. - Assess current trends on a large scale. - Immerse in Culture - Put the Pieces Together Look at what you know from the current trends and from sub cultural trends and see if you can find any parallels. Our company will guide you to look for something in the subcultures that could be carried by a current trend to create a new trend. Now ask yourself if that sub cultural trend became mainstream, what would change? Answer that and you have identified and emerging trend!
The Key of your business Draken Corporation offers you the key to access new markets in Latin America. By leasing our sales and consulting services, you will have a team that will be 100% concentrated on expand your sales, based on a main business plan. Our main targets in this phase shall be importers, distributors and some of the best retailers. Mexico Central America OEM
Wal-Mart - Wal-Mart
Carrefour - Curacao
Sam´s Club - Siman
Home Depot - Price Smart
Famsa - Grupo Exito
Elektra - Carrefour
Coppel - Sodimac
Chedrahui - La 14 Cali
- Comercial Mexicana - Makro
Carrefour - Minka
Wal-Mart - Falabella
Ponto Frio - Home Center
Ricardo Eletro - Ripley
Leroy Merlin - Hiraoka
Telhanorte - Tottus
- Casas Bahia
Seasonal Products Seasonal product distribution has always been challenging to manage. Creating initial product distributions, launching optimal promotion strategies, and selling through seasonal merchandise at the right time has created frustration and lost opportunity. These problems have become exacerbated as a growing percentage of seasonal products are now sourced overseas. Companies are looking for new strategies to optimize their supply chain to support this emerging new landscape. New product launches, normally require initial heavy advertising to create brand awareness and interest. The launch period may last from a few months to a even a year. Note that personal influence in the form of word-of-mouth or brand visibility in life and media coverage will play a role in accelerating the adoption of a new brand. Personal influence and market force are "unplanned" messages, which may play an important role in new product launches. By considering an international business expansion, your company will ensure a continuous growth that will allow you to be more competitive in pricing, increasing your number of units sold and brand position. The benefits of international sales are always the best option to consolidate your business. North Hemisphere seasons: Southern Hemisphere: Winter: June 21Spring: Sept. 22 or 23Summer: Dec .21Autumn: March 21 Northern Hemisphere: Winter: Dec. 21Spring: March 21Summer: June 21Autumn: September 22 or 23
Action Plan- phase I The structure Accessing new markets demands a carefully preparation of costing, pricing and logistic information. So, during the first phase, the use of flexible and creative solutions , will turn to successful results. The main objectives to be covered on the first year shall be Documentation:
Company ´s information
Update of the web site
Target : Have it in English, Spanish, French and Portuguese if possible. Certification: If your products are required to be certified, your products shall pass a test of product assembly, performance and safety inspection, besides of a revision of your operation and maintenance manuals in order to see if they are clear and useful for the end user. Market Definition: Canada, USA and Latin America are a big territory. So, by selecting a reliable distribution channel we can cover some of the most important areas of the three markets and learn from the market itself. The information collected, will be useful to develop corrective actions and enhance those one that are key and strategic for the main plan.
Action Plan- phase I The structure Calling and appointments: Nowadays, internet and social networks allow us to improve the approach of good prospects and key accounts. That will helps us on reduce the reaction time and helps us on select those prospects and key accounts we need to achieve the plan. Travel Plan A work-related travel is a major expense for all businesses and more if you are considering invest in international sales. An expenses budget in an strategic tool in business expansions and shall be done as much accurate is possible. Our company is consent of the efforts, and as a part of your team, we ensures you to share the ownership and commitment to achieve the objectives set under the budget Samples: Samples have a cost, and that´s for sure. Even when Its common hear from procurement managers that some companies have reticence to give anything away for “free”. However the use of samples is a crucial part of the business, so how to turn a sample into a business? Your sales force is the answer. A professional selection of prospects will help you to select serious customers only and avoid the rest. This action reduces the risk of loosing money and improve the way to do business.
Action Plan- phase II Product Positioning On the second phase of the business plan, both companies must have ready all the necessary to achieve a their first sales target.
A periodically weekly report of activities ,will be bringing an important flow of information and feedback that allow the group to move according to the market needs, and trends.
Action Plan- phase III Brand positioning A strong brand strategy can increase the awareness of a company and its offerings in such a way that establishes strong feelings and reactions and a favorable view towards the company as a whole. To create this sort of “brand awareness” in your market, it takes skillful Brand Strategy know-how. Successfully out-branding your competitors is a continuous battle for the hearts and minds of your customers. The proposition your brand strategy makes must be very compelling, attractive and unique among competitive offerings. The proposition must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, research and development, business development and even your business partners. Your promise should be golden If your company’s products and service don’t live up to their brand promise, new customers will become lost customers and loyal customers might leave, too. To create a brand promise that creates such emotional connections, it should be: 1. Grounded in the brand’s core values2. Clearly relevant and engaging to your target market3. Able to create some sort of positive emotional attachment beyond just being “good”4. Repeated internally and externally within your organization5. Adaptable to the business climate6. Continually reinforced7. Consistent across advertising and marketing mediums8. Known and echoed by business partners
Contact us As a premier diversified business management company, Draken Corporation cares about "doing business right" in meeting the needs of our global customers. How we get our results at Draken is just as important as the results themselves. In today's global marketplace, few commitments could be more important. It drives us to design innovative solutions that benefit both our customers and the environment. It enables us to attract outstanding people who wish to work for a company that lives its values. It helps us build a more profitable business, while building the respect and trust of key customers all over the world. Importantly, in doing business right, we are committed to operating sustainable businesses. Companies that master sustainability - and leverage it as a competitive advantage - will emerge as the leaders in the coming decade. Thank you for your interest in this presentation, If you want more specific information please select contact us. We will be glad on hear from you. Draken Corporation Calzada San Pedro 250 nte. Col. Miravalle, 64660 Monterrey NL, México Tel: +52 81 184.108.40.206 www.drakencorp.com email@example.com