Paula Anderanin Rich Media Solutions Architect BossDev – September 2008 Creating Rich New Media

Creating Rich New Media

Presentation Overview The purpose of the lecture is to communicate areas where marketers, creatives and developers can create a more engaging online presence for their clients

The purpose of the lecture is to communicate areas where marketers, creatives and developers can create a more engaging online presence for their clients

Spread the word With all the emerging technologies and trends in the online world, our job is to communicate to clients what are the necessary steps to keeping a current and prosperous image in the online world

With all the emerging technologies and trends in the online world, our job is to communicate to clients what are the necessary steps to keeping a current and prosperous image in the online world

Brands needs in today’s marketplace Speak to each market in a language they can understand Research and monitor the behavior of each of the markets to create an online strategy

Speak to each market in a language they can understand

Research and monitor the behavior of each of the markets to create an online strategy

Integrated digital campaigns Define online strategy New Media components Social Media Communities Rich Media Advertising Virtual Worlds Gaming Interactive TV Mobile Media Viral Marketing

Define online strategy

New Media components

Social Media

Communities

Rich Media Advertising

Virtual Worlds

Gaming

Interactive TV

Mobile Media

Viral Marketing

Social Media Facebook App MySpace Widgets Blogs You Tube Flickr Twitter

Facebook App

MySpace

Widgets

Blogs

You Tube

Flickr

Twitter

Facebook Apps As Marketing Tool Facebook App Mario Bros App Ilike App

Facebook App

Mario Bros App

Ilike App

Receive news and information Sign-up for events Play online games Interact with other users via chat Interact in a stimulated 3D environment Papervision 3D, Alternativa, and Hybrid Isometric/2.5 solutions Virtual Worlds

Receive news and information

Sign-up for events

Play online games

Interact with other users via chat

Interact in a stimulated 3D environment

Papervision 3D, Alternativa, and Hybrid Isometric/2.5 solutions

Virtual Worlds

Flash Games and Rich Media

Integrated Solutions Spinscape - Flex Application and Iphone

Spinscape - Flex Application and Iphone

QA

QA