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Social Media for Michigan Schools

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Transcript

  • 1. Social Media for Michigan Schools Porter W. Palmer
  • 2. What is Social Media?
    • “ At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate.”
    Anthony J. Bradley http://blogs.gartner.com/anthony_bradley/2010/01/07/a-new-definition-of-social-media/
  • 3. http://en.wikipedia.org/wiki/List_of_social_networking_websites
  • 4. Why Use Social Media?
    • Cost effective
    • Encourages participation
    • Easily accessible
    • Builds relationships
    • Control
  • 5. Social Bookmarking
    • Diigo
    • Delicious
  • 6. Diigo
    • Web highlighter
    • Sticky notes
    • Online bookmarking
    • Annotation
  • 7. Delicious
    • Online bookmarking
    • Connect with others
    • Future is unsure
  • 8. Why Use Social Bookmarking?
    • Internally for team planning
    • Community outreach
    • Personal learning
  • 9. Blogging
    • Posterous
    • Tumblr
    • WordPress
  • 10. Posterous
    • SIMPLE
    • Easily Accessible
    • Autoposts (if you want) to
      • Twitter
      • Facebook
      • YouTube
      • Flickr
    If you can send an email, you can Posterous.
  • 11.
    • m
    http://principalspage.posterous.com/pencil-case-at-school
  • 12.
    • n
  • 13. Why Blog?
    • Tell your story
    • Explain decisions
    • Build relationships
    • Demonstrate personality
    • Model digital citizenship
  • 14. Micro-Blogging
    • Twitter
    • Edmodo
  • 15. Twitter
    • Mostly expressive communication
      • People can reply, but visitors to your page won’t see it.
    • Can be an amazing place to learn
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Why Tweet?
    • Direct traffic to your website, blog, events calendar…
    • Share breaking news
    • Provide timely updates
      • Sports scores
      • Meeting notes
  • 23. Social Networking
    • Ning
    • Facebook
  • 24. Facebook
    • 2 nd most popular website in the US (Jan 11)
    • “ Create a Page” allows multiple administrators for that page
      • more people to post
      • more people who can monitor
    • Choose whether to allow others to post to wall. (They can still comment.)
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Why Facebook?
    • Showcase student/faculty work
    • Communicate with students, parents, alumni (expressive/receptive)
    • Share links, videos, pictures
    • Transparency
  • 31. Best Practices
    • Think before you post
      • Keep it professional
      • Remember your role in the community
    • Have a plan
    • Train your staff
    • Share expertise
    • Update regularly
  • 32.  
  • 33. Social Media Guidelines for Schools
  • 34. Words to live by
    • You aren’t going to be able to please everyone, but everyone should see that you aim to please.
  • 35. How Do You Manage?
  • 36. Write down this link
    • This presentation as well as links to all the sites mentioned are available here:
    • http://tinyurl.com/sm4schools