Social Media for Michigan Schools Porter W. Palmer
What is Social Media? <ul><li>“ At its foundation, social media is a set of technologies and channels targeted at forming ...
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Why Use Social Media? <ul><li>Cost effective </li></ul><ul><li>Encourages participation  </li></ul><ul><li>Easily accessib...
Social Bookmarking <ul><li>Diigo </li></ul><ul><li>Delicious </li></ul>
Diigo <ul><li>Web highlighter  </li></ul><ul><li>Sticky notes </li></ul><ul><li>Online bookmarking  </li></ul><ul><li>Anno...
Delicious <ul><li>Online bookmarking </li></ul><ul><li>Connect with others </li></ul><ul><li>Future is unsure </li></ul>
Why Use Social Bookmarking? <ul><li>Internally for team planning </li></ul><ul><li>Community outreach </li></ul><ul><li>Pe...
Blogging <ul><li>Posterous </li></ul><ul><li>Tumblr </li></ul><ul><li>WordPress </li></ul>
Posterous <ul><li>SIMPLE </li></ul><ul><li>Easily Accessible </li></ul><ul><li>Autoposts (if you want) to </li></ul><ul><u...
<ul><li>m </li></ul>http://principalspage.posterous.com/pencil-case-at-school
<ul><li>n </li></ul>
Why Blog? <ul><li>Tell your story </li></ul><ul><li>Explain decisions </li></ul><ul><li>Build relationships </li></ul><ul>...
Micro-Blogging <ul><li>Twitter </li></ul><ul><li>Edmodo </li></ul>
Twitter <ul><li>Mostly expressive communication </li></ul><ul><ul><li>People can reply, but visitors to your page won’t se...
 
 
 
 
 
 
Why Tweet? <ul><li>Direct traffic to your website, blog, events calendar… </li></ul><ul><li>Share breaking news </li></ul>...
Social Networking <ul><li>Ning </li></ul><ul><li>Facebook </li></ul>
Facebook <ul><li>2 nd  most popular website in the US (Jan 11) </li></ul><ul><li>“ Create a Page” allows multiple administ...
 
 
 
 
 
Why Facebook? <ul><li>Showcase student/faculty work </li></ul><ul><li>Communicate with students, parents, alumni (expressi...
Best Practices <ul><li>Think before you post </li></ul><ul><ul><li>Keep it professional </li></ul></ul><ul><ul><li>Remembe...
 
Social Media Guidelines for   Schools
Words to live by <ul><li>You aren’t going to be able to please everyone, but everyone should see that you aim to please. <...
How Do You Manage?
Write down this link <ul><li>This presentation as well as links to all the sites mentioned are available here: </li></ul><...
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Social Media for Michigan Schools

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Social Media for Michigan Schools

  1. 1. Social Media for Michigan Schools Porter W. Palmer
  2. 2. What is Social Media? <ul><li>“ At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate.” </li></ul>Anthony J. Bradley http://blogs.gartner.com/anthony_bradley/2010/01/07/a-new-definition-of-social-media/
  3. 3. http://en.wikipedia.org/wiki/List_of_social_networking_websites
  4. 4. Why Use Social Media? <ul><li>Cost effective </li></ul><ul><li>Encourages participation </li></ul><ul><li>Easily accessible </li></ul><ul><li>Builds relationships </li></ul><ul><li>Control </li></ul>
  5. 5. Social Bookmarking <ul><li>Diigo </li></ul><ul><li>Delicious </li></ul>
  6. 6. Diigo <ul><li>Web highlighter </li></ul><ul><li>Sticky notes </li></ul><ul><li>Online bookmarking </li></ul><ul><li>Annotation </li></ul>
  7. 7. Delicious <ul><li>Online bookmarking </li></ul><ul><li>Connect with others </li></ul><ul><li>Future is unsure </li></ul>
  8. 8. Why Use Social Bookmarking? <ul><li>Internally for team planning </li></ul><ul><li>Community outreach </li></ul><ul><li>Personal learning </li></ul>
  9. 9. Blogging <ul><li>Posterous </li></ul><ul><li>Tumblr </li></ul><ul><li>WordPress </li></ul>
  10. 10. Posterous <ul><li>SIMPLE </li></ul><ul><li>Easily Accessible </li></ul><ul><li>Autoposts (if you want) to </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul>If you can send an email, you can Posterous.
  11. 11. <ul><li>m </li></ul>http://principalspage.posterous.com/pencil-case-at-school
  12. 12. <ul><li>n </li></ul>
  13. 13. Why Blog? <ul><li>Tell your story </li></ul><ul><li>Explain decisions </li></ul><ul><li>Build relationships </li></ul><ul><li>Demonstrate personality </li></ul><ul><li>Model digital citizenship </li></ul>
  14. 14. Micro-Blogging <ul><li>Twitter </li></ul><ul><li>Edmodo </li></ul>
  15. 15. Twitter <ul><li>Mostly expressive communication </li></ul><ul><ul><li>People can reply, but visitors to your page won’t see it. </li></ul></ul><ul><li>Can be an amazing place to learn </li></ul>
  16. 22. Why Tweet? <ul><li>Direct traffic to your website, blog, events calendar… </li></ul><ul><li>Share breaking news </li></ul><ul><li>Provide timely updates </li></ul><ul><ul><li>Sports scores </li></ul></ul><ul><ul><li>Meeting notes </li></ul></ul>
  17. 23. Social Networking <ul><li>Ning </li></ul><ul><li>Facebook </li></ul>
  18. 24. Facebook <ul><li>2 nd most popular website in the US (Jan 11) </li></ul><ul><li>“ Create a Page” allows multiple administrators for that page </li></ul><ul><ul><li>more people to post </li></ul></ul><ul><ul><li>more people who can monitor </li></ul></ul><ul><li>Choose whether to allow others to post to wall. (They can still comment.) </li></ul>
  19. 30. Why Facebook? <ul><li>Showcase student/faculty work </li></ul><ul><li>Communicate with students, parents, alumni (expressive/receptive) </li></ul><ul><li>Share links, videos, pictures </li></ul><ul><li>Transparency </li></ul>
  20. 31. Best Practices <ul><li>Think before you post </li></ul><ul><ul><li>Keep it professional </li></ul></ul><ul><ul><li>Remember your role in the community </li></ul></ul><ul><li>Have a plan </li></ul><ul><li>Train your staff </li></ul><ul><li>Share expertise </li></ul><ul><li>Update regularly </li></ul>
  21. 33. Social Media Guidelines for Schools
  22. 34. Words to live by <ul><li>You aren’t going to be able to please everyone, but everyone should see that you aim to please. </li></ul>
  23. 35. How Do You Manage?
  24. 36. Write down this link <ul><li>This presentation as well as links to all the sites mentioned are available here: </li></ul><ul><li>http://tinyurl.com/sm4schools </li></ul>
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