Social media, personal branding & the call to mission (Family Theater Productions)

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The Lord wants to be the Lord of your life. You are called to mission just like the apostles were. Learn how you, as the Catholic faithful, can utilize social media for your personal brand and to spread the Gospel.

Leran more: www.patrickpadley.com

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Social media, personal branding & the call to mission (Family Theater Productions)

  1. 1. Social media, personal branding &the call to missionPatrick Padley | @ppadleyPatrickPadley.com Tweet with #FTP
  2. 2. TONIGHT’S GOAL•  Educate and provide perspective.•  Help you understand how you are called to mission.•  Provide you with actionable tips that you can go do now. #FTP | @ppadley
  3. 3. my story #FTP | @ppadley
  4. 4. #FTP | @ppadley
  5. 5. PAT PADLEY•  Social Media Strategist at DEG – Kansas City•  KC Ad council member, SQPN podcaster and board member.•  Leads/executed/advised digital efforts for Hallmark, Lee Jeans, H&R Block, and Timberland #FTP | @ppadley
  6. 6. My missionEvangelize the Church withmy digital marketingknowledge. #FTP | @ppadley
  7. 7. digital has changed the landscape #FTP | @ppadley
  8. 8. YOUTUBE IS #2 …most used search engine.4 billion + hours of video are watched each month http://www.youtube.com/t/press_statistics -ComScore #FTP | @ppadley
  9. 9. 1 BILLION + …active users on Facebook.50% login once a day.50% use a mobile device.Average person has 130 friends:(8,000 >> 1,000,000) = 51% more likely to buy www.facebook.com/press #FTP | @ppadley
  10. 10. 500 MILLION + …active users on Twitter.50% of users login daily.Every day, the world writes more than the equivalentof a 10 million-page book in Tweets or 8,163 copiesof Leo Tolstoy’s War and Peace. http://blog.twitter.com #FTP | @ppadley
  11. 11. How does Christianityfit in to a consumeroriented society? #FTP | @ppadley
  12. 12. Hedonism“If it feels good, do it.” #FTP | @ppadley
  13. 13. Minimalism“What’s the least I cando to get to heaven?” #FTP | @ppadley
  14. 14. Individualism“What’s in it for me?” #FTP | @ppadley
  15. 15. #FTP | @ppadley
  16. 16. The Disconnect It’s not the message. It’s the delivery. #FTP | @ppadley
  17. 17. How do we breakthrough the clutter? #FTP | @ppadley
  18. 18. The Vatican Diocese/Archdiocese Churches and Parishes #FTP | @ppadley
  19. 19. We should not settle foranything different thana fortune 500 brand? #FTP | @ppadley
  20. 20. would St. Paul use Facebook? #FTP | @ppadley
  21. 21. The bible doesn’t sayanything about blogs,email or tablets. #FTP | @ppadley
  22. 22. “"Without fear we must setsail on the digital sea,facing into the deep withthe same passion that hasgoverned the ship of theChurch for two thousand ”years… "- Pope Benedict XVI (2010) #FTP | @ppadley
  23. 23. our call to mission #FTP | @ppadley
  24. 24. “The Lord wants tobe the Lord of yourlife. ” #FTP | @ppadley
  25. 25. #FTP | @ppadley
  26. 26. “Commit your wayto the Lord, trust inHim and He willact.-Psalm 37 ” #FTP | @ppadley
  27. 27. what is personal branding and how canI use social media? #FTP | @ppadley
  28. 28. What is personal branding? The identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual.- Ramsey Mohsen’s definition #FTP | @ppadley
  29. 29. When it’s done well…•  Trust•  Credibility•  New business•  Connect you to like minded individuals #FTP | @ppadley
  30. 30. When it’s done well…•  Increase your "findability" in your social graphs and with friends and colleagues.•  Define the relationship and tell your story.•  People you know, become your ambassadors. #FTP | @ppadley
  31. 31. BUT, it must be…AuthenticPassionateConsistent #FTP | @ppadley
  32. 32. “The privilege of alifetime is being whoyou are.- Joseph Campbell ” #FTP | @ppadley
  33. 33. “Ambient Intimacy” #FTP | @ppadley
  34. 34. Tips:•  Create a homebase online (blog, website, even a Facebook page).URL/domain:www.1and1.comwww.networksolutions.comSimple Blog Platforms:www.squarespace.comwww.tumblr.com #FTP | @ppadley
  35. 35. Tips:http://about.me <--- it’s free!
  36. 36. Your name here #FTP | @ppadley
  37. 37. THE FEEDS ARE DIFFERENT vs. #FTP | @ppadley
  38. 38. Facebook sucks if your friends suck.
  39. 39. Tips:Share right (don’t brag, be helpful) andshare often. #FTP | @ppadley
  40. 40. TIP: Follow the 4:1 rule. #FTP | @ppadley
  41. 41. #FTP | @ppadley
  42. 42. Curation vs. Creation #FTP | @ppadley
  43. 43. #FTP | @ppadleyhttp://www.pardot.com/resources/whitepapers
  44. 44. TIP: Create Facebook interest listsand Twitter lists. #FTP | @ppadley
  45. 45. TIP: Tell a story with your pictures. #FTP | @ppadley
  46. 46. #FTP | @ppadley
  47. 47. #FTP | @ppadley
  48. 48. just remember…•  You can not solely rely on social media.•  It can extend and facilitate …but it doesn’t replace.•  Storytelling still counts for a lot. #FTP | @ppadley
  49. 49. Try. Learn. Refine. #FTP | @ppadley
  50. 50. Thank you.Questions?www.degdigital.comwww.patrickpadley.com@ppadley on Twitter

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