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Visual Frameworks and Models

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Presented to VizThink Dallas in February 2012. Offered as a deep dive into ways that we can organize ideas into more powerful messages that can sell or persuade others. ...

Presented to VizThink Dallas in February 2012. Offered as a deep dive into ways that we can organize ideas into more powerful messages that can sell or persuade others.

Big idea: "String together frameworks or models to sell a big idea... or simply persuade others to open up."

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  • super awesome, i love that we can now , show folks that the visual is not missing in their daily lives, they have just handed that power over. this clarifies and brings it to the masses. you get me ---this is stuff thats in our minds eye.
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Visual Frameworks and Models Visual Frameworks and Models Presentation Transcript

  • Visual Frameworks and Models Paul Goode#VizThink VizThink Dallas
  • String together frameworks or models to sell a bigidea... or simply persuade others to open up.
  • James MacanufoVisual Frameworkshttp://www.viznotes.com/ 45 Examples
  • Visual frameworks are for exploring,organizing and communicatinginformation.Processes, progressions, sequencesNodes connected in flows of varying complexity.Meaning is derived from order.
  • GroupingsAffinities, categories, comparisonsNodes and other nodes - Nodes without explicit connections, order or sequence. Meaning derived fromtheir individual properties and spatial relationship to each other.StructuresNetworks, hierarchies, systems.Nodes with explicit connections and relationships, where flow is absent, secondary or implied. Meaning isderived from connections.FlowsProcesses, progressions, sequencesNodes connected in flows of varying complexity. Meaning is derived from order.MetaphorsCommon visual archetypes
  • Random. Nodes with no discernible affinity or relationship. The starting point and ending point.Homogenous; white noise. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Toy soliders." Nodes that are identical save one attribute. Demonstrates variation on a theme;diversity of function. Examples: UI Buttons, tokens Key: G=Group S=Structure F=Flow M=Metaphor
  • Clusters. Nodes grouped by affinity. The first step in emerging forms and patterns. These smallcenters of gravity will attract other nodes and become something larger. Example: Animal, Vegetable,or Mineral Key: G=Group S=Structure F=Flow M=Metaphor
  • "Venn Diagram." Nodes that share a set of attributes and retain unique properties. Demonstrates amerging of interests, activities or responsibilities. Key: G=Group S=Structure F=Flow M=Metaphor
  • Collective action. Nodes that combine in function or direction. Elements retain individual identitywhile demonstrating integrated, aligned activities. Examples: Gears, Flock of Birds, Rowing the Boat Key: G=Group S=Structure F=Flow M=Metaphor
  • A system with no center, where nodes can freely relate to each other. May be partially connected orfully meshed. Decisions and influence are dispersed. Any one node of the network may fail withoutsubstantial impact to the system. Example: the Internet Key: G=Group S=Structure F=Flow M=Metaphor
  • "Puzzle pieces." Nodes that combine to a whole without an explicit hierarchy or relationship.Demonstrates unity but not function. Emphasis is on whole; the parts are secondary. Examples:bricks, puzzle Key: G=Group S=Structure F=Flow M=Metaphor
  • A hierarchical network in which all nodes relate to each other only through the center. Any outer nodemay fail without impacting the network, but the central node must remain intact. Example: Spider Key: G=Group S=Structure F=Flow M=Metaphor
  • Butcher view. An abstract representation of parts of the whole. Emphasis is on area and neighbors. Key: G=Group S=Structure F=Flow M=Metaphor
  • Missing Piece. Metaphor of structure or grouping with focus on one piece. Demonstrates need forcompletion; there is something that we forgot, or need to complete the whole. Example: keystone Key: G=Group S=Structure F=Flow M=Metaphor
  • Exploded view. Nested grouping of nodes of the whole. The engineers blueprint; parts broken apartfor examination. Emphasis is on parts; the whole is not easily discernible. Key: G=Group S=Structure F=Flow M=Metaphor
  • Matrix. Compare meaning of nodes. Demonstrates need for analytical and planning work. Example:2x2 Key: G=Group S=Structure F=Flow M=Metaphor
  • "Links in the chain." Failure of any one node may cause the failure of the entire network, unless it"heals" itself. Likewise, each node reinforces the strength of all others. Examples: Starfish, cellmembrane, token ring Key: G=Group S=Structure F=Flow M=Metaphor
  • A simple network of sequential connections with a terminus at both ends. Nodes relate to each otherthrough this linear chain of connections. Any break in the chain may cause the entire system to fail, orto create two smaller networks. Examples: earthworm Key: G=Group S=Structure F=Flow M=Metaphor
  • "Metro map." An abstract, simplified representation of a network in sequential nodes and links.Emphasis on routing, not location. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Onion Skin." Hierarchy of expanding attributes. Answers: What is core, and what is peripheral?Examples: Dart board Key: G=Group S=Structure F=Flow M=Metaphor
  • X-Ray view. Realistic or metaphorical view of the internal workings of system. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Route map." An abstract representation of a network of nodes and links in a circular arrangement.Emphasis on connections, not location. Example: Enneagram Key: G=Group S=Structure F=Flow M=Metaphor
  • "Vision." "Wedding cake." Loose hierarchy of construction. Demonstrates building toward anendpoint. Examples: pyramid org chart, vision structure. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Layer cake." also "Core Sample." Loose hierarchy of construction. Demonstrates adjacent areas offunction or order. Often answers: Whats the foundation? Key: G=Group S=Structure F=Flow M=Metaphor
  • "Fishbone diagram." Hierarchy of problems linking up to the root cause. The fish "stinks from thehead." Key: G=Group S=Structure F=Flow M=Metaphor
  • All points may freely associate with each other, agnostic of geography. Compare to mesh network. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Natures ladder." Hierarchy of order. Each node in the system has a parent, except for the root.Example: Tree Key: G=Group S=Structure F=Flow M=Metaphor
  • Iceberg. Metaphor. Most important issues are unseen beneath the surface. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Nesting dolls." Hierarchy of containers. Often identical outside of size, each retains the properties ofthe set. Demonstrates growth or reduction through duplication. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Timeline." Nodes ordered along a single continuum, usually by time. Emphasis is on order, planning,but also story and sequence. Demonstrates simplicity of action, known events; transactions. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Swim lanes." Multiple timelines ordered along a continuum; may emphasize dependencies betweenthem. Key: G=Group S=Structure F=Flow M=Metaphor
  • Sequence. Linear story, interpreted in framed events. Key: G=Group S=Structure F=Flow M=Metaphor
  • Spectrum. Define two extremes to frame the matter at hand. Choices made within a spectrum are notbinary, but fall along the continuum. Example: Forcefield Key: G=Group S=Structure F=Flow M=Metaphor
  • Steps. Incremental improvement or progress. Laborious but well defined effort. Key: G=Group S=Structure F=Flow M=Metaphor
  • Infinite loop. Variation of iteration, with implied inflection point at the meeting of the two loops. Key: G=Group S=Structure F=Flow M=Metaphor
  • Broadcast. Pushing out from a center. May involve breaking up parts of the original form. Sharingwith the outside, radiate. Examples: Colonize, Transmit, Message. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Uroboros." Repeating sequence of nodes. The last node in the sequence triggers the restart of theflow. Demonstrates unity, sustainability of action, repetition. Examples: Clock face, "cradle to cradle" Key: G=Group S=Structure F=Flow M=Metaphor
  • Spiral. Logarithmic growth out from or winding down into a center of mass. The "seed" or "blackhole" at the center shapes the flow of the line, which is always accelerating. See also: death spiral. Key: G=Group S=Structure F=Flow M=Metaphor
  • Sankey. Demonstrates quantity of flow in a system. Branches may converge and diverge freely.Example: River Key: G=Group S=Structure F=Flow M=Metaphor
  • "Uroboros." Repeating sequence of nodes. The last node in the sequence triggers the restart of theflow. Demonstrates unity, sustainability of action, repetition. Examples: Clock face, "cradle to cradle" Key: G=Group S=Structure F=Flow M=Metaphor
  • "Pitfall." The way ahead is fraught with dangers and obstacles. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Six million dollar man." The blueprint for idealized success or failure. See also: X-Ray Key: G=Group S=Structure F=Flow M=Metaphor
  • Bridge. Metaphorical steps to the future. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Pipeline." An unordered flow is slowed to a regular pace as nodes are ordered and directed. Inreality, all will eventually move through a funnel. Compare to Filter. Key: G=Group S=Structure F=Flow M=Metaphor
  • Branching path. One to many. A singular flow splits into multiple; demonstrates choices, division offorces, plan of attack or progress. Key: G=Group S=Structure F=Flow M=Metaphor
  • "Links in the chain." Failure of any one node may cause the failure of the entire network, unless it"heals" itself. Likewise, each node reinforces the strength of all others. Examples: Starfish, cellmembrane, token ring Key: G=Group S=Structure F=Flow M=Metaphor
  • Also "Donkey Kong." Metaphor. Two steps forward and one step back. Progress is slowed by errorsand bad luck. Key: G=Group S=Structure F=Flow M=Metaphor
  • Transformation. Create a new form by changing or destroying the old. May imply change in shape,function, purpose. Key: G=Group S=Structure F=Flow M=Metaphor
  • Converge. Pushing into a center. May involve creating a new form. Centralizing, solidifying, emerging.Examples: Merger, Pressurize. Key: G=Group S=Structure F=Flow M=Metaphor
  • In the most general sense, a model isanything used in any way to representanything else.Some models are physical objects, for instance, a toymodel which may be assembled, and may even bemade to work like the object it represents. They areused to help us know and understand the subjectmatter they represent.
  • Sorry. Don’t know the source, but grabbed from Google Images.Modeling a building.
  • Experience Business Technology Bill Buxton Principle Researcher, MicrosoftBill Buxton talks about a concept of Business, Experience and Technology (BXT) working togetherto realize an innovative design. http://www.businessweek.com/innovate/content/jul2009/id20090713_332802.htm
  • Interior designers model with sketches.
  • Brainstorming can model/map out ideas.
  • Modeling user-centric features in an application.
  • Comic - three frames to tell a small story.
  • Dave GrayConnected Companyhttp://connectedco.com/
  • Dave Gray recently presented a series of frameworks and models during a Connected Companypresentation. Big idea: strung together, with knowledge and stories, these simple drawings becomepowerful and persuasive. http://new.livestream.com/smwnybiz/DGrayTheConnectedCompany
  • String together frameworks or models to sell a bigidea... or simply persuade others to open up.
  • ReferencesJames MacanufoVisual FrameworksDave GrayConnected CompanyEverything politely stolen from these fellows. Go check out their work.