Indian WAP

Slide 1: >< Market Research >< Indian WAP Service

Slide 3: Introduction 1. GPRS plans, packs, charges of each WAP Portal 3. WAP Portal Structuring and Content Distribution 5. Available services at WAP Portal 7. Layout / Screenshots of WAP Portal 9. Content Download Fees 11. Handset Compatibility lists 13. Applicable Charges 15. Other Charges / Features 3 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 5: Major Service Categorisation Airtel Live! Airtel Live! provides access to a wide array of Services Service Category Details Ringtones, Full Track Music and Videos, Customized Wallpapers, Entertainment Animations, Mobile Greetings, Video Clips, Mobile Games, Mobile Themes, Phone applications etc. Match Alerts, News, Stock Portfolio Managers, Banking Info., Infotainment Job Alerts, City Information, Flight details etc. Mail, Mobile-Greetings, Messenger, Dating, Chatting, Blogging Community and more. Airtel Live can be accessed by more than 35 mn customers Content through Voice (by dialing 646), SMS (sending keyword to 646) and on live.airtelworld.com. *Airtel Live! is accessible by all Prepaid and Postpaid customers of Airtel, with WAP-enabled handsets. 5 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 6: Plans / Subscription Charges Airtel Live! For Postpaid Customers  Airtel Live! Net On Phone GPRS Unlimited Subscription Free Rs.49/Month. Rs.499/ Month. Charges Surfing No Charges Rs.0.10/10KB No Charges Charges Downloading As per the As per the No Charges Content Content For Prepaid Customers  Airtel Live! Net On Phone GPRS Unlimited Subscription Free Rs.99/Month. Rs.19/Day. Charges Surfing No Charges Free No Charges Charges Downloading As per the As per the No Charges Content Content 6 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 36: Subscription Charges Planet Hutch Pay as per the usage. Subscribers pay usage charges for accessing PlanetHutch. Additionally they will need to pay download charges, for the items they choose to download. Charges Rs.0.10 per 10kb. Usage Charges Rs.3 per message. MMS (outgoing) As per download + usage charges. Download Charge * Not applicable for UP West & Uttaranchal subscribers. Charges for Subscribers in UP (W). Pack of Rs.49 per month having worth Rs.140. Postpaid users can subscribe to PlanetHutch (Valuepack) via MyHutch. Original Charges Value Pack Charges 5MB Free Usage Rs.0.10 per 10kb. Rs.0.10 per 10kb beyond 5MB 30 MMS Free MMS Rs.3 per message. Rs.3 per MMS beyond 30. 36 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 37: Content Download Charges Planet Hutch Content Download Charges (on both Hutch Prepaid & Postpaid) *Usage Charges will be in addition to the charges below Content Type Download Fees / Charges Animations Rs.10 per animation download Rs.20 per game download (limited play) Games Rs.50 per game download (unlimited usage) Premium Games Rs.99 – Rs.150 per game download (unlimited usage) MMS Rs.3 per outgoing MMS (only usage charges for incoming MMS) Polyphonic Ringtones Rs.10 per Ringtone download Wallpapers Rs.10 per Wallpaper download True Tones Rs.20 per True tones download Rs. 20 per Mimicry Real Tones Rs.10 for other tones MP3 Tones Rs.20 per MP3 tone download Themes Rs.50 per theme download MCards Rs.10 per Mcard download 37 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 38: Major Hutch Services Hutch TV Movie Ticketing Java Games MMS Polyphonic Ringtones Video Tones Downloads News SMS Tones Movie Zone M-Guru Full Song Download 3D Wallpapers Wap Sites Hutch Access Railway Booking Mobile Banking Copyright ⓒ 2006 WiderThan Co., Ltd. Hutch Services Planet Description For watching TV Clips on the EDGE phone Book the movie tickets directly from phone. Challenge yourself with over 400 games. Expressing with full color photo messages Set the latest tones on the phone. Set the videos in place of Audio. Cartoons, wallpapers & much more Get to know whats happening around, anytime Let the message alert be the musical way Movie trailers to hottest Bollywood buss Astrology, Vaastu, Fengshui, Personality test n more Download Full songs from latest Chartbusters to the favorite Golden Oldies 3D wallpapers on the phone Browse, learn & enjoy on the phone Internet on the phone, anytime anywhere Book Railway tickets from your phone Access your bank account, anytime anywhere 38

Slide 74: GPRS Plan Charges Spice Excite Packs Available are: FREE Spice Pack 99 Pack 600 Monthly Charges FREE Rs.99 per month Rs.600 per month Access Limited to handset only Limited to handset only No Limitation As per the Content As per the Content DN Charges FREE Downloaded Downloaded 74 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 92: Some Basic Comparisons Airtel, Hutch & Spice Comparisons Airtel Live! Planet Hutch Spice Excite Categorized Link for checking e-mails or YES YES NO chat, to Yahoo, Hotmail, Gmail, Rediff, MSN, on the homepage Similar Format of Header, Footer, NOT ALL YES NO Logo, etc. in the internal pages Search Function on the internal NOT ALL YES NO category pages Sufficient Content for each category YES YES NO Network or other problems while NO YES YES Surfing or Downloading Content thumbnail pages -heavy in size NOT ALL NO YES Page/URL Linking Errors NO NO YES Easy WAP Portal access settings YES YES NO 92 Copyright ⓒ 2006 WiderThan Co., Ltd.

Slide 93: Contact Information Korea : Corporate Headquarters + APAC Business Unit K1 REIT Bldg.,463 3-ga, Chungjeong-ro, Seodaemun-gu, Seoul 120-709, Korea Tel. +82 2 2014 5114/5115, Fax. +82 2 2014 5014, E-mail. Info@widerthan.com Sales@widerthan.com APAC - Beijing : China No. 406, C1 Bldg., Huitong Office Park, No. 71, Jianguo Road, Chaoyang District, Beijing 100025 Tel. +86 10 8599 7287, Fax. +86 10 5863 0268 APAC - Metro Manila : Philippines Units 1206-1208, Tower One and Exchange Plaza, Ayala Triangle, Ayala Avenue, Makati City, Metro Manila Tel. +63 2 848 0271, Fax. +63 2 891 2838 APAC - New Delhi : India UGF, Tower-A, Building No. 8, DLF Phase II, Gurgaon - 122002 Tel. +91 124 4558 100, 103, Fax. +91 124 4558 104 APAC - Jakarta : Indonesia Menara Rajawali 6th Fl., Mega Kuningan Lot. #5.1., Kawasan Mega Kuningan, Jakarta 12950 Tel. +62 21 576 1435, Fax. +62 21 5761436 North America :Global Business Unit Headquarters Seattle, Washington : USA 13555 Richards Road, Suite 101, Bellevue, Washington 98006 Tel. +1 425 274 1432, Fax. +1 425 641 8187 North America – Washington DC : U.S.A 11600 Sunrise Valley Drive Suite 100, Reston, VA 20191 Tel. +1 425 641 8356, Fax. +1 425 641 8187 North America - New York : U.S.A. 519 8th Avenue 2nd Floor, New York, NY 10018 Tel. +1 212 391 6668, Fax. +1 212 391 9566 EMEA - London : U.K. Garrick House, 26-27 Southampton Street, Covent Garden, London, WCE2 7RS, United Kingdom Tel. +44-20-7717-8432 , Fax. +44-20-7717-8766 93 Copyright ⓒ 2006 WiderThan Co., Ltd.

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