Company Overview 2007

Outline: Search, Natural Language, Powerset What is Powerset, what are we doing? Why now? Why natural language is good for search Why search is good for natural language What does it require?

What is Powerset, what are we doing?

Why now?

Why natural language is good for search

Why search is good for natural language

What does it require?

Converging trends Language technology (Relatively) efficient and mature language computation (XLE) Large scale grammars (Pargram) Lexical and ontological knowledge resources Existing: Wordnet, verbnet, framenet, SUMO… Data-driven acquisition methods Moore’s law Computing and storage cheap enough now, getting cheaper Open source software Cluster management, map-reduce, big-table Effect: can now down-load Google/Yahoo core competencies Commodity computing: Amazon EC2, S3, SDS

Language technology

(Relatively) efficient and mature language computation (XLE)

Large scale grammars (Pargram)

Lexical and ontological knowledge resources

Existing: Wordnet, verbnet, framenet, SUMO…

Data-driven acquisition methods

Moore’s law

Computing and storage cheap enough now, getting cheaper

Open source software

Cluster management, map-reduce, big-table

Effect: can now down-load Google/Yahoo core competencies

Commodity computing: Amazon EC2, S3, SDS

Time for a change 2007 Breakthrough 1995 Directory Yahoo! 1997 CPC Auction Overture 1999 Natural Language Google 1993 Text analysis Keywords Page Rank InfoSeek Lycos

Powerset Overview is a Consumer Search Company Natural Language is the next breakthrough in search; Powerset has exclusive rights to PARC’s Natural Language Technology for Consumer Search; Powerset has the team, technology, organization, and financing to make it the new leader in Consumer Search Powerset

Natural Language is the next breakthrough in search;

Powerset has exclusive rights to PARC’s Natural Language Technology for Consumer Search;

Powerset has the team, technology, organization, and financing to make it the new leader in Consumer Search

Natural language is good for search Precision Recall Natural Language Keywords Advanced Search Expressiveness Usability Natural Language Keywords Advanced Search Better Better Expressive: Better Usable: Worse (<5% use it) Good OK Usable: OK Expressive: Bad Best Best (Maximizes Benefits) Keywords Precision and Recall Expressiveness and Usability Natural Language Advanced Search

Sample Query: When did Katrina strike Biloxi? Results from Google Results from Powerset

Powerset product scope Travel nonstop flights from san jose to tucson on united what is the top rated hotel near the convention center? what hotels in LA have conference facilities? News who acquired ask jeeves? what internet companies made acquisitions this year? what news is there about democratic congressmen this month? Who endorses Prop 16? Business what state is yahoo incorporated in? what Asian countries export bananas? what companies manufacture flat panel displays? what public companies make copy protection software? how much did IBM spend on advertising in 2004? How much did Google earn this quarter? People Papers by Barney Pell What did George Bush say this year about Iraq? Health why is my sweat orange? what are experimental treatments for depression? What are side effects of Prosac? How many calories in a big mac? Shopping what is the highest rated camcorder under $500? what are complaints with the treo 650? what are products which can handle electronic documents and paper documents? Entertainment who is julia roberts dating now? what action movie are people saying the best things about this month? What are showtimes for romantic comedies tonight? Local Who can I find nearby to fix my leaking toilet? What restaurants in Noe Valley deliver now?

Travel

nonstop flights from san jose to tucson on united

what is the top rated hotel near the convention center?

what hotels in LA have conference facilities?

News

who acquired ask jeeves?

what internet companies made acquisitions this year?

what news is there about democratic congressmen this month?

Who endorses Prop 16?

Business

what state is yahoo incorporated in?

what Asian countries export bananas?

what companies manufacture flat panel displays?

what public companies make copy protection software?

how much did IBM spend on advertising in 2004?

How much did Google earn this quarter?

People

Papers by Barney Pell

What did George Bush say this year about Iraq?

Health

why is my sweat orange?

what are experimental treatments for depression?

What are side effects of Prosac?

How many calories in a big mac?

Shopping

what is the highest rated camcorder under $500?

what are complaints with the treo 650?

what are products which can handle electronic documents and paper documents?

Entertainment

who is julia roberts dating now?

what action movie are people saying the best things about this month?

What are showtimes for romantic comedies tonight?

Local

Who can I find nearby to fix my leaking toilet?

What restaurants in Noe Valley deliver now?

Why now? Advertiser Sentiment Ready for a change Search is central to users’ every day lives Keywordese can be confusing and annoying Google results are getting worse Spam is killing search quality Google proved that users switch when a better search service is available Consumer Sentiment Experiencing Pain Search is key to advertisers’ business Managing keyword buys is a huge pain Long tail audiences are getting tougher to reach Spam is killing legitimate advertisers Advertisers want better targeting capabilities Advertisers go where the users go “ The longer the tail, the worse the problem” “ I rather search using English than Keywordese”

Ready for a change

Search is central to users’ every day lives

Keywordese can be confusing and annoying

Google results are getting worse

Spam is killing search quality

Google proved that users switch when a better search service is available

Experiencing Pain

Search is key to advertisers’ business

Managing keyword buys is a huge pain

Long tail audiences are getting tougher to reach

Spam is killing legitimate advertisers

Advertisers want better targeting capabilities

Advertisers go where the users go

Powerset Snapshot Team Deep expertise in Natural Language Processing (with Parc), Search Engineering, Consumer Services and Data Center Management Market $4B market in 2004 growing to $22B in 2010 Powerset’s Unique Solution A Core Search Engine based on Natural Language Processing with exclusive license rights from PARC that includes a working code base and 60 core patents Status Beta product, 50+ employees, continued collaboration with PARC team. Located in San Francisco, CA Financing History Raised >$12M from top VCs and Angel Investors.

Summary Search is now a central part of daily life Natural language is the future of search Deep syntactic and semantic processing (of text and queries) will make a big difference Language technology and computing infrastructure now make it possible and economic It requires gathering and integrating all the relevant, best-of-breed components and technologies Now is the time, Powerset is the place

Search is now a central part of daily life

Natural language is the future of search

Deep syntactic and semantic processing (of text and queries) will make a big difference

Language technology and computing infrastructure now make it possible and economic

It requires gathering and integrating all the relevant, best-of-breed components and technologies

Now is the time, Powerset is the place