The Importance of Social Media in Today's Environment


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Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.

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The Importance of Social Media in Today's Environment

  1. 1. The Importance of Social Media in Today’s Environment Larissa Newman Communications Specialist Power Marketing
  2. 2. What issocialmedia?
  3. 3. What IS Social Media?“Social media includes web-based and mobile technologies used to turn communication into interactive dialogue” source:
  4. 4. It’s one of the fewrevolutionary moments inhistory where the masses can tell their own story
  5. 5. Social media is aconversation supported by online tools.
  6. 6. Social media is a forumsupported by online tools. It utilizes pictures, video, conversation and audio.
  7. 7. Participate WikisThe forum is powered by… RSS Feeds Blogs Online Chat Social Networks Social Bookmarks Video Sharing Photo Sharing Widgets …
  8. 8. Social Media Goals• Increased leads and sales• Website traffic• Brand recognition and awareness• Customer support• Viral connections• Developing relationships and trust
  9. 9. The essence of social media is control, but you don’t get it, your clients do!
  10. 10. Learning to be Social• Spreading brand awareness• Creating touch points for customer interaction• Generating permission-based leads and sales
  11. 11. Social media allows you to capture people’s attentionwhen they are not feeling interrupted by advertising. Don’t overdue it, focus on 1 or 2 sites to start. Participate with others, they’ll pay attention to you. Not everyone will respond, but they still see you Be careful what you say ... everyone’s listening. Mix professional and personal Don’t bore people Use links, photos and graphics in entries Don’t talk about vacations until you’re back!
  12. 12. 3 Types of Social Media Publish Share Network
  13. 13. 3 Types of Social Media PublishTo disseminate information to the public
  14. 14. Publish everything you can,anywhere you can.
  15. 15. 3 Types of Social Media To partake of, use, experience, occupy, or enjoy with others.Share
  16. 16. Share everything you can,everywhere you can. • Digg: news, images, video • Flickr: images • Delicious: bookmarks • YouTube: videos • Propeller: stories • Pinterest: photos/links • Facebook updates
  17. 17. 3 Types of Social MediaThe exchange of informationor services amongindividuals, groups, orinstitutions; specifically thecultivation of productiverelationships foremployment or business Network
  18. 18. 10 Social Media Must Do’s#1. Use your keywords!
  19. 19. 10 Social Media Must Do’s#2. Produce original content
  20. 20. 10 Social Media Must Do’s#3. Speak in the 1st person
  21. 21. 10 Social Media Must Do’s#4. Keep it simple.
  22. 22. 10 Social Media Must Do’s#5. Include everyone.
  23. 23. 10 Social Media Must Do’s#6. Set a goal and announce it!
  24. 24. 10 Social Media Must Do’s#7. Add social media icons to your website!
  25. 25. 10 Social Media Must Do’s#8. Always add value!
  26. 26. 10 Social Media Must Do’s#9. Be Visual
  27. 27. 10 Social Media Must Do’s#10. Keep an eye on what’s new • Subscribe to Internet marketing blogs or email lists • Listen for chatter of other platforms on Facebook, Twitter, LinkedIn, etc.
  28. 28. Just Jump In