P6kicks

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A retrospective over footwear brand and product development from Powerline 6 Design

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P6kicks

  1. 1. Footwear Design retrospective chip howes soren nielsen tom howes haoyun lu michelle jones francesco gillia craig zacheis josh wright emil goellner martin kim libby judd
  2. 2. ‘ICON’ The ICON designed by Powerline 6 for Royal Elastics was an immediate hit. The ICON quickly became Royal's best selling shoe, accounting for 90% of Royal Elastic’s total sales for more than ten years.
  3. 3. ‘ICON’ The ICON designed by Powerline 6 for Royal Elastics has been remixed 100’s of times in the past 10 years. Different colors, materials and artists have made the Icon a pop culture standard.
  4. 4. 2,000,000 pair sold. ‘SLAP’ The SLAP sandal designed by Powerline 6 for Reef grew Reef’s sales from $15 million to $40 million in two years time. The Slap sandal remains in Reef’s collection 10 years after it was introduced.
  5. 5. ‘TARMAC’ Powerline 6 designed the Tarmac for Gravis ten years ago. The Tarmac quickly became the best seller in the Gravis collection accounting for 80% of total sales since it was introduced. The Tarmac remains one of the top selling Gravis styles today!
  6. 6. ‘TARMAC’ Powerline 6 designed the Tarmac for Gravis ten years ago. The Tarmac quickly became the best seller in the Gravis collection accounting for 80% of total sales. The Tarmac, like the Royal Elastics Icon, has be remixed by the most influential artists of the day.
  7. 7. ‘TARMAC’ The Tarmac and other early styles designed for Gravis by Powerline 6 caught the eye of Michael Lau, the master of ‘Urban Vinyl’ figures. Lau created miniatures of the Tarmac, Factor, Rival, and Merc for his TOM KID figures!
  8. 8. ‘DRIVER’ The DRIVER snowboard boot designed for Burton by Powerline 6 used innovative materials and constructions creating the lightest and most responsive boot in the industry.
  9. 9. ‘BRUCE IRONS’ The BRUCE IRONS pro model sandal was recently designed by Powerline 6 as DC’s flagship sandal product. Bruce loves his new DC sandal because it fits his personality and superhero lifestyle.
  10. 10. ‘PNTHA’ The PNTHA is one of many styles designed and developed by Powerline 6 for London based street sneaker brand FEIT. FEIT is stirring up a storm in critical cities across the globe.
  11. 11. ‘LEALLA’ The Lealla Boot was designed for the O’Neill girl with Winter in mind. Powerline 6 understands skinny jeans and hot boots and how to create succesful styles the world over.

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