P6 Challenge

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  • P6 Challenge

    1. 1. What does it mean tochallenge habitual thinking? 1
    2. 2. Your brand is not doing so well and you wish to help itThe solution to your problems will often be dependent on a change of the current setup 2
    3. 3. Our process starts with a thorough review of the brandideology and the brands current expression 3
    4. 4. Can you handle critique?This is a critical review of your brands expression in all customer relations,-it doesn’t always feel pleasant 4
    5. 5. ...what if we find out that youhave made some bad choices or dispositions Can we tell the truth..... 5
    6. 6. Or must we, from fear of losingour relationship, soften it up and serve it in ways that actuallyhurts your brand in thousands of unimaginative ways? 6
    7. 7. We believe in honesty andopenminded dialogue with our clients and partners. 7
    8. 8. But exactly because of this, there will be people in yourorganization that won’t like us; 8
    9. 9. ...They feel we get too close, that we don’t understand yourbusiness, your problems and the many unique ways your brand expresses itself.... 9
    10. 10. They are right....We don’t have the solution to your problems 10
    11. 11. You don’t have it either....(If you did you wouldn’t be here) 11
    12. 12. The solution lies between us 12

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