Web 2.0 and research Chris Addison and Peter Ballantyne Johannesburg 2 July 2008

agenda Intro, peter Buzz – you and web2 A couple of web2 shop windows R4D Brussels briefings Euforic’s web2 high street, chris Buzz – web2 for you? Conclusions

Intro, peter

Buzz – you and web2

A couple of web2 shop windows

R4D

Brussels briefings

Euforic’s web2 high street, chris

Buzz – web2 for you?

Conclusions

Web 2.0 From ‘places to visit’ to ‘spaces to interact’ User-generated content ‘ anyone can be an author, publisher, or broadcaster’ User ‘re-mixed’ content ‘ anyone can run a web site’ Tools enabling inter-connections and interactions ‘ anyone can be a communicator’

User-generated content

‘ anyone can be an author, publisher, or broadcaster’

User ‘re-mixed’ content

‘ anyone can run a web site’

Tools enabling inter-connections and interactions

‘ anyone can be a communicator’

The new tools Blogs : originally personal ‘diary’ sites of individuals Wikis : co-edited and updated web spaces Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers). RSS Feeds : applications that produce automatic updates when a particular content service is updated. Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc. Mapping tools . Different content embedded in maps Mash-ups : different content combined to produce something new

Blogs : originally personal ‘diary’ sites of individuals

Wikis : co-edited and updated web spaces

Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers).

RSS Feeds : applications that produce automatic updates when a particular content service is updated.

Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships

Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc.

Mapping tools . Different content embedded in maps

Mash-ups : different content combined to produce something new

User generated content

Blogs

Videos, photos, slides

Wikis

Social bookmarking

http://del.icio.us www.simpy.com www.citeulike.com www.connotea.org www.furl.net

http://del.icio.us

www.simpy.com

www.citeulike.com

www.connotea.org

www.furl.net

RSS Feeds

Personalising

Mash-ups

Shared notions Open content that ‘flows’ – across platforms, across orgs, … Low ‘threshold’ to create and use Peer to peer, expectation of reciprocity, commentary, Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration

Open content that ‘flows’ – across platforms, across orgs, …

Low ‘threshold’ to create and use

Peer to peer, expectation of reciprocity, commentary,

Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration

Implications We can use the tools and mash content for ‘internal’ info and knowledge sharing Behavior and attitudes Our ‘products’ need to be web 2 or web2 friendly Passports to travel We need to go to the communities and users Use their tools Learn to ‘let go’

We can use the tools and mash content for ‘internal’ info and knowledge sharing

Behavior and attitudes

Our ‘products’ need to be web 2 or web2 friendly

Passports to travel

We need to go to the communities and users

Use their tools

Learn to ‘let go’

From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK media Glenda Cooper, The Guardian , Monday November 5 2007 “New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.” “Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.”

“New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.”

“Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.”

BUZZ You and Web 2

You and Web 2

Web2 Shop Windows

R4D

Why the Service Exists £billions researchers taxpayers journalists development sector research for development 20,000 outputs

? Search Projects Organisations Documents External web pages Browse Summaries News and Case Studies Dialogue individuals and groups Subscribe RSS and Newsletter What the Service Does

How the Service is Provided

Reflections on the Service Quadrupling visits in last months Consultation and strategy launch Need to improve retrieval for synonyms and related terms RSS for each topic and country with email. Statistics on click through and web2 hosts. XML outputs for all options from database. Dynamic thematic pages with RSS feeds. Consultation using blog with videos for launch

Take Away Message Turn a website into a service with web2 and a new communications strategy

Brussels Development Briefings

outputs from brussels briefings 63 Videos 30+ Presentations 5 briefings 50 web pages newsfeeds email Readers 200 references

Metrics 51,463 33,831 17,632 223 183 40 Wiki’s views 5,744 5,159 585 Feeds views 18,203 13,549 4,654 Presentations views 7,250 4,749 2,501 Videos views 5,026 2,747 2,279 Blog FR views 15,017 7,444 7,573 Blog EN views TOTAL 2008 2007

Euforic in the web2 high street

Our virtual office http://www.euforic.org http:// www.slideshare.net/euforic http://euforic.blip.tv http://euforic.blogspot.com http://del.cio.us/euforic http://www.google.com/igoogle/base/apps/cse

Our House

The front door

News

Photos

Presentations

video

Home interiors There’s few people here because we now have a virtual office and staff are based around europe. skype

Web2 High Street We use: Gmail Gapps CoopSE TranslateGbase Analytics

Day to day tagging eudevdays r4d brubrief web2fordev climate_change Must save to flickr and tag This photo

By email EUDEVDAYS european development days

web2fordev on website,wiki,facebook group

Web2 High Street eudevdays r4d brubrief web2fordev climate_change +

Your community Feature each others feeds Use common tags Use common services Your information is routed to relevant websites (shop windows)

Feature each others feeds

Use common tags

Use common services

Your information is routed to relevant websites (shop windows)

Simple publishing on blogs Writing together with wikis Tagging content to travel Don’t hide from web 2, mash it up! Feeding across sites and platforms

BUZZ Web 2 for you?

Web 2 for you?