Hsrc Press Open Access Presentation

Open Access Publishing: HSRC Press case study Presenter: Karen Bruns (Marketing Manager: HSRC Press)

Introduction to the HSRC Press
Directorate of the Human Sciences Research Council of South Africa
Open Access scholarly publisher
Dual medium publisher: simultaneous print and online release
Social science and humanities, focused on South Africa
Publish HSRC research and externally authored works

The Access Principle
‘ a commitment to scholarship carries with it a responsibility to extend the circulation as far as possible, to all who are interested and all who might profit by it’ (Willinsky, 2006)
Centuries old principle: Alexandria, mosque libraries, Nature etc.
Inherent in the scholarly enterprise
Access declining

The HSRC Press Principles
Public funding = Public benefit

Commitment to scholarship = Commitment to dissemination

Intellectual property belongs to the ‘commons’ – products you pay for

Technologies must be appropriate for the socio-economic context of use

4 Myths of Open Access Publishing

Myth 1: Sales will fall!
2003/4 all publications free online access: sale increased by more than 200%
2007/8 effective USA distribution:
sales increased by more than 300%
Random, Harper Collins, Wiley: ‘early evidence shows an increase in sales’

Evidence
Open Access + Distribution Management = Improved Sales

Myth 2: Academics will not take your publications seriously!
Citation count = indicator academic engagement
Scholarly book citation survey

Evidence
High online visibility = High impact

Myth 3: Authors don’t want that!
2003: approximately 20 submissions
2007: approximately 100 submissions
Some authors now requesting Open Access

Evidence
More than anything else,
Scholarly Authors want to be read!

Myth 4: It’s the new ‘silver bullet’!
2007 HSRC Press stakeholder survey: Quality remains the number 1 qualifier
‘Free’ is not enough in the attention economy
Getting the basics right is still the new ‘silver bullet’
Be the best at something!

Evidence
Quality and consistency are still basic requirements. Open Access gives you leverage.

HSRC Press Model: Overview
Simultaneous release of all electronic and print versions
Publications are peer reviewed
‘ Best practice’ production standards
Active ‘issue-based’ marketing
Engage local and global dialogue

HSRC Press Model: Copyright
Free full-text online access
Free not-for-profit use
License publishing rights from authors
Free serial and excerpt rights to mass media

HSRC Press Model: Online Reach

Conclusion
Opening access can increase visibility, sales and impact
The publishing basics remain important

HSRC Press Model: Income
Public funding for fixed overheads (salaries, rental, services)
Own income for publishing programme, from sales and subventions
Current split: 40% funded, 60% own income

Hsrc Press Open Access Presentation

by powerinbetween on Jul 17, 2008

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