The no bullet bullet slide

 Show my unimaginative side Make me look a little lazy Put me in the flock of sheep that follow the template. Baah. Absolutely positively won’t get me into any trouble Identify me as a card carrying member of the NRA. Not Really. Give me space to use gratuitous clip-art.

NO BULLETS

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They A little A Wolf, Perhaps look creative not a a littledifferent lamb risky? With room for clip-art

They A little A Wolf, Perhaps look creative not a a littledifferent lamb risky? With Not that room for we recommend clip-art it

A typical slideBullets, a lot of text, and acloudy point. All droppedinto our “official” PowerPointTemplate.

Context and Background: A New Marketing Model There are 4 key drivers in the POLITICAL, ECONOMIC, TECHNOLOGICAL AND SOCIAL arenas that are driving the emergence of 3 Customer based New Realities: GLOBALIZATION – Epitomized by the fall of the communist regime, the liberalization of trade, and the opening of China, globalization gives businesses unprecedented access to the labor, markets and capital that drive growth and innovation. And more innovation means greater demands on messaging and communications. COMMODITIZATION - In turn, businesses are seeking to Grow and Innovate to counter commoditization or the perceived threat of commoditization. This brings a constant stream of new products and services to the market place, each seeking to be differentiated from one another to succeed. This in turn increases the demand for marketing communications for those products and services. DIGITIZATION has enabled the creation of new content channels: the availability, delivery and retrieval of information, at price points previously unaffordable. People can now access what they want, any time, any way. This has spawned massive growth in content – whether desirable or undesirable, to the point where it is affecting the way people synthesize and process information. On an economic level, this is allowing markets to become more efficient. On a personal level, the world – in information terms – is becoming noisier. INDIVDUALIZATION – In this age of global markets, economic growth and the proliferation of technology, society, particularly western societies, have changed. While the basic needs of the individual – survival, security, relationship, etc. have not fundamentally changed - - the way we are living and coping with the world has. Society is moving from stratification to individualization, with marketing splintering from mass marketing and broad segmentation to niche segmentation and micro markets.3/18/2012 12Widget Company is not real. If it were, all material contained herein would be proprietary and confidential to the Widget Company. Distribution without express written consent will be tolerated.

Globalization gives businessesGlobalization has fostered a counterunprecedented access to markets,Commoditization of product andcreates price transparency, and“I”.reaction … A greater sense ofservices places an increasingDigital technology has affordably anddrives growth and innovation … all aMarketing has splintered from masspremium on turning marketing intoradically changed the segmentation tomarketing and broad availability,leading to keener competition and thetrue competitive advantageneed for and retrieval nichedelivery better messagingmicro marketing and of informationsegmentation

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The no bullet bullet slide

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