Strategy as Simple Rules -- Sketchnotes

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Sketchnotes from the HBR article "Strategy as Simple Rules" by Kathleen M. Eisenhardt and Donald N. Sull, January 2001.

A great framework for building Message Discipline in your organization and translating your vision and business strategy throughout the business

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  • When business was simple, companies could afford complex strategies. Now that business is complex, they need to simplify. Smart companies have done that with a new approach. A few straightforward, hard and fast rules that defile direction without confining it.How to be rulesSpell out key features of how a process is executed – what makes our process unique?Boundary rulesFocus managers on which opportunities to pursue & which are outside the palePriority rulesHelp managers rank the accepted prioritiesTiming rulesSynchronize managers with the pace of emerging opportunities within other parts of the companyExit rulesHelp managers decide when to pull out of yesterday’s opportunities
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