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Sharpen your point
 

Sharpen your point

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Every slide has a point. Even the bad ones. If you don't make one, people will assume one. So half the battle in building slide decks, (and creating compelling messages) is figuring out what the point ...

Every slide has a point. Even the bad ones. If you don't make one, people will assume one. So half the battle in building slide decks, (and creating compelling messages) is figuring out what the point really is. Here's a slideshare that shows you how.

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    Sharpen your point Sharpen your point Presentation Transcript

    • Competitive Analysis: IBM projects Increased revenues driven by Cloud Computing IBM Revenue mix by 2015: • 29% Hardware Projected Revenue Mix, IBM • 33% Software 29% Hardware 39% Software Services 32% • 40% of Revenues from Services such as Cloud Computing SOURCE: COMPETITIVE ANALYSISConfidential and proprietary materials for authorized Acme personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
    • Here’s the POINT.
    • In the future, most of IBM’srevenue will come fromservices such as CloudComputing and the restfrom Hardware and Software.
    • Let’s be Specific and Concrete
    • By 2015, 40% of IBM’s revenuewill come from services such asCloud Computing, the rest willcome from Hardware andSoftware.
    • Find the primary andsecondary points and SHOW them.
    • By 2015, 40% of IBM’s revenuewill come from services such asCloud Computing.The remainder will come fromHardware & Software
    • Check and source the information.
    • By 2015, 38% of IBM’s revenuewill come from services such asCloud Computing.The remainder will come fromHardware & Software Source: IBM Annual Report 2012
    • Let’s add some color. Hand drawn in pencil IBM Blue (in black pencil)
    • By 2015, 38% of IBM’s revenuewill come from services such asCloud Computing.The remainder will come fromHardware & Software Source: IBM Annual Report 2012
    • It’s still kind of boring.
    • To add visual impact, think about what the slide is about.
    • What would you likepeople to remember: IBM Hand drawn cloud Cloud Computing 38% Hand draw pie chart
    • 38%
    • Let’s put this together to make the point.
    • 38% of IBM’s revenue will come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012
    • Another version.(there’s always more than one way to skin a cat)
    • 38% of revenue will come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012
    • A final polish…
    • 38% of revenue will come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012