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Set Your Hook

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Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and …

Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact.


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  • 1. how to start a great presentation.
  • 2. Z
  • 3. WHO NEEDS A GREAT HOOK?
  • 4. 10 20 30 STORY VIDEO/GRAPHIC BELIEF STATEMENT INTRIGUING STRUCTURE HUMOR RHETORICAL QUESTION PROVOCATIVE STATEMENT SHOCK/SURPRISE (%)
  • 5. 8 GREAT HOOKS Usually a personal story that relates to the subject at hand. It humanizes the speaker and gives them credibility on a subject.STORY Pictures can be worth a thousand words and grab your audience at the same time. They are useful to carry through the theme of your talk.VIDEO/GRAPHIC A pithy statement that captures your views on the topic, and entices the audience to come along on the journey with you.BELIEF STATEMENT Laying out the highs and lows (and the path between) of your story upfront, can create a sense of drama.INTRIGUING STRUCTURE Difficult to pull off, in the right hands it’s a mixture of a provocative statement and a surprise, wrapped together and delivered well.HUMOR A way to get the audience thinking and bring them into your presentation easily. “What’s your vision...?”RHETORICAL QUESTION The edgier kissing cousin to the belief statement, it’s a stimulating point of view that opens up the presentation.PROVOCATIVE STATEMENT Get your audience on the edge of their seats (in a good way) and hearts thumping, with a shock or surprise (particularly a fact).SHOCK/SURPRISE
  • 6. ?
  • 7. makeapowerfulpoint.com Contact Maria Zorzos, our Chief Growth Officer: maria@fassforward.com 914-738-7200 @fassforward @MariaZorzos To work with our VISUAL COMMUNICATION STUDIO Or to find out about our PRESENTATION SEMINARS, fassforward.com
  • 8. Gavin McMahon @powerfulpoint Brandon Chin @BrandonChinArt Eugene Yoon @EugeneYoonArt Brendan Crowley @bcrowls Carolyn Schauber @chrstmasCAROLyn ART DIRECTOR DESIGNER RESEARCH CONCEPT