Set Your Hook
 

Set Your Hook

on

  • 67,001 views

Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away ...

Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact.

Statistics

Views

Total Views
67,001
Views on SlideShare
58,151
Embed Views
8,850

Actions

Likes
127
Downloads
1,051
Comments
0

82 Embeds 8,850

http://performantica.blogspot.ro 1662
http://www.marketingprofs.com 1241
http://makeapowerfulpoint.com 1144
http://www.scoop.it 1012
http://upstart.bizjournals.com 951
http://trantcfs.blogspot.com.au 380
https://www.linkedin.com 302
http://asapconnectplus.org 220
http://academicwriting-now.blogspot.com.ar 207
http://community.cengage.com 205
http://m.marketingprofs.com 202
http://coursehome.next.ecollege.com 190
http://www.kalabak.net 128
https://performantica.blogspot.com 124
https://twitter.com 120
http://www.havain.fi 97
http://isfd41.bue.infd.edu.ar 82
http://www.diigo.com 73
http://www.conseilsmarketing.com 68
http://feedly.com 49
http://kmitllas1.blogspot.com 40
http://www.lyderiulaikas.smm.lt 38
http://performantica.blogspot.com 24
http://news.google.com 22
https://intrestings.wordpress.com 18
https://trantcfs.blogspot.com 18
http://www.linkedin.com 15
http://www.momentumconferencing.com 14
http://performantica.blogspot.de 13
https://www.rebelmouse.com 13
https://cp.marketingprofs.com 11
http://performantica.blogspot.co.at 11
http://plus.url.google.com 11
http://www.paperblog.fr 9
http://performantica.blogspot.com.es 8
http://trantcfs.blogspot.com 8
http://www.onlinesuccessessentials.com 8
http://www.pinterest.com 8
http://www.davidcoxmex.com 8
http://www.google.com 7
https://www.facebook.com 7
http://academicwriting-now.blogspot.com 6
http://performantica.blogspot.it 5
http://ss-blog.sl.ss 4
http://intrestings.wordpress.com 4
http://performantica.blogspot.ca 4
http://tweets.empowerpointers.com 4
http://apleadership21.wordpress.com 3
http://translate.googleusercontent.com 3
http://performantica.blogspot.nl 3
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Set Your Hook Set Your Hook Presentation Transcript

  • how to start a great presentation.
  • Z
  • WHO NEEDS A GREAT HOOK?
  • 10 20 30 STORY VIDEO/GRAPHIC BELIEF STATEMENT INTRIGUING STRUCTURE HUMOR RHETORICAL QUESTION PROVOCATIVE STATEMENT SHOCK/SURPRISE (%)
  • 8 GREAT HOOKS Usually a personal story that relates to the subject at hand. It humanizes the speaker and gives them credibility on a subject.STORY Pictures can be worth a thousand words and grab your audience at the same time. They are useful to carry through the theme of your talk.VIDEO/GRAPHIC A pithy statement that captures your views on the topic, and entices the audience to come along on the journey with you.BELIEF STATEMENT Laying out the highs and lows (and the path between) of your story upfront, can create a sense of drama.INTRIGUING STRUCTURE Difficult to pull off, in the right hands it’s a mixture of a provocative statement and a surprise, wrapped together and delivered well.HUMOR A way to get the audience thinking and bring them into your presentation easily. “What’s your vision...?”RHETORICAL QUESTION The edgier kissing cousin to the belief statement, it’s a stimulating point of view that opens up the presentation.PROVOCATIVE STATEMENT Get your audience on the edge of their seats (in a good way) and hearts thumping, with a shock or surprise (particularly a fact).SHOCK/SURPRISE
  • ?
  • makeapowerfulpoint.com Contact Maria Zorzos, our Chief Growth Officer: maria@fassforward.com 914-738-7200 @fassforward @MariaZorzos To work with our VISUAL COMMUNICATION STUDIO Or to find out about our PRESENTATION SEMINARS, fassforward.com
  • Gavin McMahon @powerfulpoint Brandon Chin @BrandonChinArt Eugene Yoon @EugeneYoonArt Brendan Crowley @bcrowls Carolyn Schauber @chrstmasCAROLyn ART DIRECTOR DESIGNER RESEARCH CONCEPT