If you’re presenting or speaking, the words you use matter. They break through the attention deficit and make what you’re saying sticky. In the Make a Powerful Point system, we focus on STRUCTURE, PICTURES and WORDS. All are equally important, and all play a role in building a powerful message, constructing a deck, unlocking your best self as a presenter and engaging with the audience. James T. Kirk had a way with words. We can learn some lessons from him.