What is   ?
Advertising 1.0

           CONSTRUCTED
               CREATIVE
             CAMPAIGNS
                          BUDGET
  ...
FORMULATE                     BROADCAST
 CREATIVE                    CONSTRUCTED
CAMPAIGNS                      MESSAGES

...
X
a new WAY:
Advertising 2.0




     C
      X
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 BRANDS
          CREATIVE BRIEF




& AGENCY ENRICHED
          CREATIVE
     ...
C   X
.01
.02
      COMMUNITY
      a social, connected group of any size
      whose members, aka Commandoes, reside
      in a...
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Powered by C3 is starting a revolution in       Powered by C3 believes in creating equal
advertising – diversifying the wa...
.01 .02
a community that gives   a community that gives
tomorrow's creative      professional hair stylists the
mastermind...
.01
plAYERS                               fEATURES
CommandoS: subscribe to               PROFILES: personal & customized
s...
.02
plAYERS                           fEATURES
Stylists: showcase their          theme CANVAS: home to
personality and por...
X
   TI
 INSPIRING AND
  STIMULATING
    CREATIVE
INTERPRETATIONS




   C
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What is C3?

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What is C3?

  1. 1. What is ?
  2. 2. Advertising 1.0 CONSTRUCTED CREATIVE CAMPAIGNS BUDGET RESTRICTED & CONSUMERS BRANDS TOPIC SPECIFIC & INFLUEN & AGENCY RESEARCH CERS
  3. 3. FORMULATE BROADCAST CREATIVE CONSTRUCTED CAMPAIGNS MESSAGES INCREASE AWARENESS & APPEAL TO GENERATE SALES
  4. 4. X a new WAY:
  5. 5. Advertising 2.0 C X TI BRANDS CREATIVE BRIEF & AGENCY ENRICHED CREATIVE CAMPAIGNS UNCOMPROMISED CONTENT & INSIGHT CONSUMERS & INFLUENCERS
  6. 6. C X
  7. 7. .01 .02 COMMUNITY a social, connected group of any size whose members, aka Commandoes, reside in a specific universe, share core values, and have diverse skills and backgrounds.   COMMANDO member of a collective assault unit, whose mission is to spread technicolour creativity and insights across Planet Earth. X .03 CONTENT something that is to be, creatively or insightfully, expressed through some medium, as speech, writing, or any of various arts: a poetic form THE FABRIC adequate to a poetic content.
  8. 8. T C custo no conte g and powering rafting, cultivatin twork m built social ne t output creative communities tha mmunications urishing brand co n of real nt and generatio mpromised busi ness insights. unco THE MISSION
  9. 9. Powered by C3 is starting a revolution in Powered by C3 believes in creating equal advertising – diversifying the way content is partnerships with commandoes and will do created and insights are generated. what it can to give commandoes what they want. Powered by C3 will act as an intermediary between creative minds, insight generators Powered by C3 Commandoes will be and global brands and agencies. encouraged to network and collaborate with each other, and will never be obliged to part Powered by C3 is committed to cultivating with their work or their opinions against their online communities in order to give will. I nourishment to global brands in fresh and innovative ways. Our communities members Powered by C3 believes that CREATIVITY and (AKA commandoes) will be mobilized to thoughts need to be shared to be lived. create content and generate insights. Powered by C3 communities will inspire and stimulate commandoes to create and discuss. THE manifesto
  10. 10. .01 .02 a community that gives a community that gives tomorrow's creative professional hair stylists the masterminds a platform opportunity to network, to to share their share ideas and to give technicolour magic. unbiased feedback about their views of the hairdressing industry. deployment
  11. 11. .01 plAYERS fEATURES CommandoS: subscribe to PROFILES: personal & customized showcase their portfolio and profile for commandos to showcase their creativity creative portfolio & personality BRAND: post briefs and themes to CANVAS: home to random content extract creativity submissions and credited inspirational content AGENCY: creative agencies use to access commandos and generate BRAND CANVAS: home to content creative insights on their projects creations submitted in reaction to posted topic briefing lounge: a place for brands and commandos to work together. CANVAS MAGAZINE: a monthly installment of featured content, Commandoes and articles
  12. 12. .02 plAYERS fEATURES Stylists: showcase their theme CANVAS: home to personality and portfolio thoughts, comments, rants and raves BRAND CANVAS: stimulating in reaction to posted topics discussion topics within the community BRAND CANVAS: home to content creations submitted in LOUNGE (research): reaction to posted topic stimulating discussion topics relevant to their brand/product LOUNGE (research): a virtual place for seminars, focus groups and training academies FORUM: home to discussions about the industry, life and loves FORUM: a chance to connect and be inspired by other stylists
  13. 13. X TI INSPIRING AND STIMULATING CREATIVE INTERPRETATIONS C R GENERATING & CREATING CULTURAL, ELEVANT STATEMENTS FOSTERING BRAND IDENTIFICATION AND AFFINITY THAT CAN ACCELERATE SALES the rapture
  14. 14. T READY?
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