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“Hashtag” was considered the 2012 Word of the Year by the American Dialect Society, but I firmly believe that 2013 is really the year of the hashtag. We’ve watched as Twitter popularized the term, and since then Facebook, Google +, Instagram, Flickr, Tout, and Tumblr all utilize hashtag capability and users are continuing to jump on the hashtag bandwagon.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth.
The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag “#” and the implications and opportunities are enormous for us as both business owners and consumers.
It is very easy to ride trends and waves on the internet. Attention spans seem to continually get shorter, making engagement an absolute critical factor to your marketing mix.