Introduction to Passbook-Membership & loyalty tool
Introduction Passbook
Passbook on iOS & Android3
How does it work?4Passbook includes:•Store card•Membership card•Coupon•eVoucher (pre-paid passes)•eTickets (pre-paid ticke...
Passbook - eWallet5
Get rid of cards & bills6
Great marketing tools7Date LocationThe passes canbe activated/disabled to agiven timeperiodPasses can beactivated withina ...
Tailored marketing messages8NotificationsPasses can be configured to send a pushnotification depending on a predefineddate an...
Possibilities9Coupon eVoucher Store cardMembershipcardDescriptionUsed by retail for apromotionUsed for upfront pre-paid pr...
Fully branding on your Pass10Company logoBackground imageAdditional text fieldsf.e. NameMember NumberPointsBarcode | QR Co...
Additional information11Personal usersettings on updates& notificationsHTTP link to updatethe Pass balanceTerms & conditio...
Distribute your Pass121. InAPP Web based EmailPreviewCommentAn APP allows the displayand distribution of all kinds ofpasse...
Passbook Management13•Remotely change data on:‣ Date of reservation or booking‣ Date of validity‣ Credit on store card‣ Cr...
Redemption & Fraud-prevention14•The connection to your serverand remote management offers:‣ Remotely control Passes‣ Offli...
Passbook: promotional & loyalty tool15‣ An application to centralize all cards,coupons, vouchers, tickets... A life facili...
Benefits16๏ Remotely control Pass๏ Send push notification๏ Trigger GEO-fencing alerts when near venue๏ Remotely upgrading P...
Questions?Contact us:info@tmogroup.asia
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Introduction to Passbook - Membership cards, Coupons, Vouchers, Value cards all Digital in the Cloud | TMO Group Asia

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This presentation discusses the possibilities of Passbook for iOS and Android. The applicability as Coupon, Voucher, Value card, Membership card and other virtual identification methods. Furthermore the Digital marketing tools as Geo-fencing, Push notifications....

Please contact us to get to know more about what Passbook can do for your business.

e: info@tmogroup.asia

Dominiek Pouwer
e: dominiek@tmogroup.asia

Published in: Technology, Business
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Introduction to Passbook - Membership cards, Coupons, Vouchers, Value cards all Digital in the Cloud | TMO Group Asia

  1. 1. Introduction to Passbook-Membership & loyalty tool
  2. 2. Introduction Passbook
  3. 3. Passbook on iOS & Android3
  4. 4. How does it work?4Passbook includes:•Store card•Membership card•Coupon•eVoucher (pre-paid passes)•eTickets (pre-paid tickets)•Gift cards•Boarding passes
  5. 5. Passbook - eWallet5
  6. 6. Get rid of cards & bills6
  7. 7. Great marketing tools7Date LocationThe passes canbe activated/disabled to agiven timeperiodPasses can beactivated withina givengeographicalradius via AppleiOS geo-fencingThey will bedisplayed on theuser’s lockedscreen at theappropriate timeand place.
  8. 8. Tailored marketing messages8NotificationsPasses can be configured to send a pushnotification depending on a predefineddate and place (proximity of an store or timeof an event...)Any changes in the status of the pass(change of gate, card balance...) can also benotified via a push notification.Passbook uses Apple’s notification system, allowingthe user to be warned of any modifications. WithiCloud, every user’s devices will receive the sameinformations
  9. 9. Possibilities9Coupon eVoucher Store cardMembershipcardDescriptionUsed by retail for apromotionUsed for upfront pre-paid promotions witha valueUsed for client’saccount or storeaccount or club(credit & pointdisplay)For a generic cardas membership cardor identifierExample
  10. 10. Fully branding on your Pass10Company logoBackground imageAdditional text fieldsf.e. NameMember NumberPointsBarcode | QR CodeAdditionalinformation
  11. 11. Additional information11Personal usersettings on updates& notificationsHTTP link to updatethe Pass balanceTerms & conditionsClick to callComplementary information
  12. 12. Distribute your Pass121. InAPP Web based EmailPreviewCommentAn APP allows the displayand distribution of all kinds ofpasses via a native behavior.A simple click on a buttonallows the user to add thepass to his PassbookPasses are files that can beattached to an e-mail. Thefiles are recognized by theiPhone and displayed in anative view.Passes can bedistributed on the webvia a link that will berecognized by safari.They will be added withthe same nativebehavior,
  13. 13. Passbook Management13•Remotely change data on:‣ Date of reservation or booking‣ Date of validity‣ Credit on store card‣ Credit on loyalty card points•Updates are made via yourserver and on iOS notified via APN
  14. 14. Redemption & Fraud-prevention14•The connection to your serverand remote management offers:‣ Remotely control Passes‣ Offline scanning to invalidate Passes‣ Remotely invalidating or deleting Passes( like membership cards, coupons..)
  15. 15. Passbook: promotional & loyalty tool15‣ An application to centralize all cards,coupons, vouchers, tickets... A life facilitatorfor the consumer as well as for your brand‣ A powerful and relevant CRM tool: rewardyour clients in the right place at the right time‣ Update your deals regularly thanks to PushNotificationA powerful CRM toolPassbook provides brands apowerful geo-fencing loyaltytool. The app allows to follow userposition, which was not possibleuntil now. Passbook make morecontextual offers and createsmore relevance‣Loyalty‣In-store traffic‣Geo-fencing‣Engagement‣Campaignintegrations
  16. 16. Benefits16๏ Remotely control Pass๏ Send push notification๏ Trigger GEO-fencing alerts when near venue๏ Remotely upgrading Pass๏ Ease of use for customer
  17. 17. Questions?Contact us:info@tmogroup.asia
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