Advocating the scientific self
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Advocating the scientific self Advocating the scientific self Presentation Transcript

  • Advocating the Scientific-self – Tips for Promoting a Researcher's Online Presence! Petro Poutanen, researcher, Phd candidate Media and Communication Studies, University of Helsinki
  • (DIGITAL) ME!
  • AGENDA! MOTIVES ARENAS DOING
  • MOTIVES!
  • FROM MONOLOGUE TO DIALOGUE! Communication is what scientists do – within the boundaries of the scientific community. Is it time to break down the walls?
  • WEB 2.0 IS TRANSFORMING THE WAYS SCIENCE IS BEING DONE!
  • ALMOST EVERYBODY IS ON SOCIAL MEDIA! http://pewinternet.org/~/media//Files/Reports/2013/PIP_Social_networking_sites_update.pdf
  • SOCIAL MEDIA IS ABOUT – SOCIALIZING!
 ! http://pewinternet.org/~/media//Files/Reports/2011/Why%20Americans%20Use%20Social%20Media.pdf
  • “Many scientists remain highly skeptical of such opennessespecially in the hyper-competitive biomedical fields, where patents, promotion and tenure can hinge on being the first to publish … the real significance of Web technologies is their potential to move researchers away from an obsessive focus on priority and publication, toward the kind of openness and community that were supposed to be the hallmark of science in the first place.” – M. Mitchell Waldrop, Scientific American, 298(5), 68-73 (2008)
  • Goodier & Czerniewicz (2012)
  • SOME MORE REASONS FOR ENGAGING ONLINE! Personal motives – networking, presence, brand, learning… Common motives – research impact, openness & integrity, publicity, demythologization…
  • ARENAS!
  • “Online social media tools can be some of the most rewarding and informative resources for scientists—IF you know how to use them.” – Bik & Goldstein, Plos Biol 11(4), (2013)
  • Institutional presence Social presence Content presence http://blogs.helsinki.fi/verkkari-lehti/11-12
  • DOING!
  • 1. Profiling 2. Networking and Collaborating 3. Sharing
  • PROFILING! Putting up your academic profile and telling about facts, results, and opinions.
  • NETWORKING & COLLABORATING! Connecting and collaborating with colleagues and building audiences.
  • SHARING! Sharing your data and research, lecture slides, and learning materials.
  • Work load Bad publicity Academic reputation Unpredictability Stealing Loss of authority Unvoluntary participation Good reputaion Dissemination Self-development & Learning Fast Direct Openess Easy Networking Precence Feedback & Quality assurance
  • HOW TO START? 
 (Bik & Goldstein, 2013)
 ! 1. Explore guides to social media* 2. Establish a professional site 3. Find people and do network 4. Manage your readings 5. Engage and be open-minded 6. Find your audience *see the list of links at the end of this presentation!
  • The prevailing contract between science and society was set up to sustain the production of 'reliable knowledge'; a new one must ensure the production of 'socially robust knowledge‘ … the authority of science will need to be legitimated again and again. – Michael Gibbons, Nature 402, C81 (1999)
  • THANK YOU!!
  • References! Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535 Gibbon, Michael (1999) Science’s new social contract with society. Nature 402, C81 http://www7.inra.fr/internet/Projets/scientific-transaction.old/bibliotheque/Michael_Gibbons.pdf? PHPSESSID=63d8b9c95b517c8ed7d47d116fe93e7b Goodier & Czerniewicz (2012) Academics’ online presence: A four-step guide to taking control of your visibility. OpenUCT Initiative. University of Cape Town. http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf Poutanen, Petro (2012) Unwilling self-marketers – a small media guide for scientists. A blog post. http://blogs.helsinki.fi/pkpoutan/unwilling-self-marketers-a-small-media-guide-for-scientists/ Wilcox, Christie (2012) Guest Editorial: It's Time To e-Volve: Taking Responsibility for Science Communication in a Digital Age. Biol. Bull. April 1, 2012 vol. 222 no. 2 85-87. Wilcox, Christie (2011) Social Media for Scientists. Scientific America. http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-itsour-job/
  • Important sites! Academic Profiles à Google Scholar, Mendeley, LinkedIn, Academia.edu, Blogs, your institution’s home page Social Networking & Collaborating àFacebook, Twitter, Academia.edu, Research Gate Content Sharing à arXiv, Social Science Research Resources Network, CiteULike, Academia.edu,Youtube, Slideshare, Prezi, Scribd, Scivee, Mendeley
  • Additional links and resources! eBiz/MBA – The 15 most popular science sites derived from the web traffic ranks. http://www.ebizmba.com/articles/science-websites Social media for scientists –article series on Scientific American. http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-itsour-job/ Science blogging communities. http://www.science20.com/ and http://scienceblogs.com/ Research Blogging – News about peer-reviewed scientific papers. http://researchblogging.org/ SciVee – Science “youtube”. http://www.scivee.tv/ Wiki on social networking tools for scientists. http://socialnetworkingforscientists.wikispaces.com/General Social media: A guide for researchers. http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guideresearchers Shipman, Matt (2012) Scientists: Social Media Is Not Necessarily a Waste of Time. http://www.scilogs.com/communication_breakdown/social-media-not-waste-of-time/