Advocating the Scientific-self 
– Tips for Promoting a Researcher's 
Online Presence! 
Petro Poutanen, researcher, Phd can...
(DIGITAL) ME!
AGENDA! 
MOTIVES 
ARENAS 
DOING
MOTIVES!
FROM MONOLOGUE TO DIALOGUE! 
Communication is what scientists do – 
within the boundaries of the scientific 
community. 
I...
WEB 2.0 IS TRANSFORMING THE WAYS 
SCIENCE IS BEING DONE!
ALMOST EVERYBODY IS ON SOCIAL MEDIA! 
http://pewinternet.org/~/media//Files/Reports/2013/PIP_Social_networking_sites_updat...
SOCIAL MEDIA IS ABOUT – SOCIALIZING! 
! 
http://pewinternet.org/~/media//Files/Reports/2011/Why%20Americans%20Use%20Social...
Goodier & Czerniewicz (2012)
SOME MORE REASONS FOR 
ENGAGING ONLINE! 
Personal motives – networking, 
presence, brand, learning… 
Common motives – rese...
ARENAS!
“Online social media tools can be some 
of the most rewarding and informative 
resources for scientists—IF you know 
how t...
DOING!
1. Profiling 
2. Networking and Collaborating 
3. Sharing
PROFILING! 
Putting up your academic profile and telling 
about facts, results, and opinions.
NETWORKING & COLLABORATING! 
Connecting and collaborating with colleagues 
and building audiences.
SHARING! 
Sharing your data and research, lecture slides, 
and learning materials.
Work load 
Bad publicity 
Academic reputation Unpredictability 
Stealing Loss of authority 
Unvoluntary participation 
Goo...
HOW TO START? 
(Bik & Goldstein, 2013) 
! 
1. Explore guides to social media* 
2. Establish a professional site 
3. Find p...
The prevailing contract between science and society 
was set up to sustain the production of 'reliable 
knowledge'; a new ...
THANK YOU!!
References! 
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): 
e1001535. doi:1...
Important sites! 
Academic Profiles 
! Google Scholar, Mendeley, LinkedIn, 
Academia.edu, Blogs, your institution’s home p...
Additional links and resources! 
eBiz/MBA – The 15 most popular science sites derived from the web traffic ranks. 
http://...
Advocating the scientific self
Advocating the scientific self
Advocating the scientific self
Advocating the scientific self
Advocating the scientific self
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Advocating the scientific self

  1. 1. Advocating the Scientific-self – Tips for Promoting a Researcher's Online Presence! Petro Poutanen, researcher, Phd candidate Media and Communication Studies, University of Helsinki
  2. 2. (DIGITAL) ME!
  3. 3. AGENDA! MOTIVES ARENAS DOING
  4. 4. MOTIVES!
  5. 5. FROM MONOLOGUE TO DIALOGUE! Communication is what scientists do – within the boundaries of the scientific community. Is it time to break down the walls?
  6. 6. WEB 2.0 IS TRANSFORMING THE WAYS SCIENCE IS BEING DONE!
  7. 7. ALMOST EVERYBODY IS ON SOCIAL MEDIA! http://pewinternet.org/~/media//Files/Reports/2013/PIP_Social_networking_sites_update.pdf!
  8. 8. SOCIAL MEDIA IS ABOUT – SOCIALIZING! ! http://pewinternet.org/~/media//Files/Reports/2011/Why%20Americans%20Use%20Social%20Media.pdf
  9. 9. Goodier & Czerniewicz (2012)
  10. 10. SOME MORE REASONS FOR ENGAGING ONLINE! Personal motives – networking, presence, brand, learning… Common motives – research impact, openness & integrity, publicity, demythologization…
  11. 11. ARENAS!
  12. 12. “Online social media tools can be some of the most rewarding and informative resources for scientists—IF you know how to use them.” – Bik & Goldstein, Plos Biol 11(4), (2013)
  13. 13. DOING!
  14. 14. 1. Profiling 2. Networking and Collaborating 3. Sharing
  15. 15. PROFILING! Putting up your academic profile and telling about facts, results, and opinions.
  16. 16. NETWORKING & COLLABORATING! Connecting and collaborating with colleagues and building audiences.
  17. 17. SHARING! Sharing your data and research, lecture slides, and learning materials.
  18. 18. Work load Bad publicity Academic reputation Unpredictability Stealing Loss of authority Unvoluntary participation Good reputaion Dissemination Self-development & Learning Fast Direct Openess Easy Networking Precence Feedback & Quality assurance
  19. 19. HOW TO START? (Bik & Goldstein, 2013) ! 1. Explore guides to social media* 2. Establish a professional site 3. Find people and do network 4. Manage your readings 5. Engage and be open-minded 6. Find your audience *see the list of links at the end of this presentation!
  20. 20. The prevailing contract between science and society was set up to sustain the production of 'reliable knowledge'; a new one must ensure the production of 'socially robust knowledge‘ … the authority of science will need to be legitimated again and again. – Michael Gibbons, Nature 402, C81 (1999)
  21. 21. THANK YOU!!
  22. 22. References! Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535 Gibbon, Michael (1999) Science’s new social contract with society. Nature 402, C81 http://www7.inra.fr/internet/Projets/scientific-transaction.old/bibliotheque/Michael_Gibbons.pdf? PHPSESSID=63d8b9c95b517c8ed7d47d116fe93e7b Goodier & Czerniewicz (2012) Academics’ online presence: A four-step guide to taking control of your visibility. OpenUCT Initiative. University of Cape Town. http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf Poutanen, Petro (2012) Unwilling self-marketers – a small media guide for scientists. A blog post. http://blogs.helsinki.fi/pkpoutan/unwilling-self-marketers-a-small-media-guide-for-scientists/ Wilcox, Christie (2012) Guest Editorial: It's Time To e-Volve: Taking Responsibility for Science Communication in a Digital Age. Biol. Bull. April 1, 2012 vol. 222 no. 2 85-87. Wilcox, Christie (2011) Social Media for Scientists. Scientific America. http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our- job/
  23. 23. Important sites! Academic Profiles ! Google Scholar, Mendeley, LinkedIn, Academia.edu, Blogs, your institution’s home page Social Networking & Collaborating !Facebook, Twitter, Academia.edu, Research Gate Content Sharing ! arXiv, Social Science Research Resources Network, CiteULike, Academia.edu, Youtube, Slideshare, Prezi, Scribd, Scivee, Mendeley
  24. 24. Additional links and resources! eBiz/MBA – The 15 most popular science sites derived from the web traffic ranks. http://www.ebizmba.com/articles/science-websites Social media for scientists –article series on Scientific American. http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our- job/ Science blogging communities. http://www.science20.com/ and http://scienceblogs.com/ Research Blogging – News about peer-reviewed scientific papers. http://researchblogging.org/ SciVee – Science “youtube”. http://www.scivee.tv/ Wiki on social networking tools for scientists. http://socialnetworkingforscientists.wikispaces.com/General Social media: A guide for researchers. http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers Shipman, Matt (2012) Scientists: Social Media Is Not Necessarily a Waste of Time. http://www.scilogs.com/communication_breakdown/social-media-not-waste-of-time/
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