Advocating the scientific selfPresentation Transcript
Advocating the Scientiﬁc-self
– Tips for Promoting a Researcher's
Petro Poutanen, researcher, Phd candidate
Media and Communication Studies,
University of Helsinki
FROM MONOLOGUE TO DIALOGUE!
Communication is what scientists do –
within the boundaries of the scientific
Is it time to break down the walls?
WEB 2.0 IS TRANSFORMING THE WAYS
SCIENCE IS BEING DONE!
ALMOST EVERYBODY IS ON SOCIAL MEDIA!
SOCIAL MEDIA IS ABOUT – SOCIALIZING!
“Many scientists remain highly skeptical of such opennessespecially in the hyper-competitive biomedical fields, where patents,
promotion and tenure can hinge on being the first to publish …
the real significance of Web technologies is their potential to move
researchers away from an obsessive focus on priority and
publication, toward the kind of openness and community that were
supposed to be the hallmark of science in the first place.”
– M. Mitchell Waldrop, Scientific
American, 298(5), 68-73 (2008)
Goodier & Czerniewicz (2012)
SOME MORE REASONS FOR
Personal motives – networking,
presence, brand, learning…
Common motives – research impact,
openness & integrity, publicity,
“Online social media tools can be some
of the most rewarding and informative
resources for scientists—IF you know
how to use them.”
– Bik & Goldstein, Plos Biol 11(4), (2013)
2. Networking and Collaborating
Putting up your academic profile and telling
about facts, results, and opinions.
NETWORKING & COLLABORATING!
Connecting and collaborating with colleagues
and building audiences.
Sharing your data and research, lecture slides,
and learning materials.
Stealing Loss of authority
Self-development & Learning
Feedback & Quality assurance
HOW TO START?
(Bik & Goldstein, 2013)
1. Explore guides to social media*
2. Establish a professional site
3. Find people and do network
4. Manage your readings
5. Engage and be open-minded
6. Find your audience
*see the list of links at the end of this presentation!
The prevailing contract between science and society
was set up to sustain the production of 'reliable
knowledge'; a new one must ensure the production
of 'socially robust knowledge‘ … the authority of
science will need to be legitimated again and again.
– Michael Gibbons, Nature 402, C81 (1999)
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4):
Gibbon, Michael (1999) Science’s new social contract with society. Nature 402, C81
Goodier & Czerniewicz (2012) Academics’ online presence: A four-step guide to taking control of
your visibility. OpenUCT Initiative. University of Cape Town.
Poutanen, Petro (2012) Unwilling self-marketers – a small media guide for scientists. A blog post.
Wilcox, Christie (2012) Guest Editorial: It's Time To e-Volve: Taking Responsibility for Science
Communication in a Digital Age. Biol. Bull. April 1, 2012 vol. 222 no. 2 85-87.
Wilcox, Christie (2011) Social Media for Scientists. Scientific America.
à Google Scholar, Mendeley, LinkedIn,
Academia.edu, Blogs, your institution’s home page
Social Networking & Collaborating
àFacebook, Twitter, Academia.edu, Research Gate
à arXiv, Social Science Research Resources
Network, CiteULike, Academia.edu,Youtube,
Slideshare, Prezi, Scribd, Scivee, Mendeley
Additional links and resources!
eBiz/MBA – The 15 most popular science sites derived from the web traffic ranks.
Social media for scientists –article series on Scientific American.
Science blogging communities. http://www.science20.com/ and http://scienceblogs.com/
Research Blogging – News about peer-reviewed scientific papers. http://researchblogging.org/
SciVee – Science “youtube”. http://www.scivee.tv/
Wiki on social networking tools for scientists.
Social media: A guide for researchers.
Shipman, Matt (2012) Scientists: Social Media Is Not Necessarily a Waste of Time.