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Pour Le Jeu - iPhone - top 10 survey

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Survey about the Apple's iPhone top 10 games over Q4 2010 and comparison with Q4 2009

Survey about the Apple's iPhone top 10 games over Q4 2010 and comparison with Q4 2009

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  • 1. Top 10 iPhone games survey Q4 2010 [www.pourlejeu.com] [www.pourlejeu.com] Prestation en game design et en gestion de projet
  • 2. As Apple doesn’t officially announce public data otherwise thanthrough iTunes top 10, all data included to the document can differfrom realityDISCLAIMER 2 [www.pourlejeu.com]
  • 3. Table of contentGlobal overview on Apple’s iPhoneGamesPricesRankingCategoriesConclusion 3 [www.pourlejeu.com]
  • 4. Informations about the hardware and softwares especially gamesGLOBAL OVERVIEW ONAPPLE’S IPHONE 4 [www.pourlejeu.com]
  • 5. Global overview on Apple’s iphoneHardware 1st version in July 2007 One version per year • 2008: iPhone 3 • 2009: iPhone 3GS • 2010: iPhone 4 Over 90 millions iPhone worldwide • 14,1 millions sold in Q4 2010 (source,2011) • Average +90% per year (source, Féb. 2011) 5 [www.pourlejeu.com]
  • 6. Global overview on Apple’s iphoneSoftware 250,000 paid app. (source, Féb,2011) Average sales : 11,500 total units 10% of softwares sells over 100,000 units 56% of softwares sells less or equal than 10,000 units (source, May 2010) 6 [www.pourlejeu.com]
  • 7. Global overview on Apple’s iphoneGames 1st category of sofware (source, Féb,2011) 19% of all games sold in 2009 • 484 millions $ in 2009 (source, March 2010) About 62,500 games (source, Féb,2011) • 64% paid games 7 [www.pourlejeu.com]
  • 8. Racing Dice RPG Casino Music 1% 1% 2% 2% 1% Word Card 2% 2% Puzzle 14% Sports 3% Trivia 4% Action 12% Simulation 4% Adventure 5% Board Arcade 5% 11% Strategy 5% Kids Educational 10% 7% Family 8%AppStore games categoriesAccording to the number of games (paid or free) in the category 8 [www.pourlejeu.com]
  • 9. Games in the top 10 and their evolution during Q4GAMES 9 [www.pourlejeu.com]
  • 10. Week1 Week2 Week3 Week4# Title Rank +/- Title Rank +/- Title Rank +/- Title Rank +/-1 Angry Birds 0 Cut the Rope New Cut the Rope 0 Angry Birds Halloween New2 Super Monkey Ball 2 New Angry Birds -1 Angry Birds 0 Cut the Rope -13 Need for Speed Shift New Bejeweled 2 + Blitz New Trainyard New Angry Birds -14 Fruit Ninja -2 Family Feud New Ca rtoon Wa rs 2: He roe s New Cartoon Wars 2: Heroes 05 Sonic the Hedgehog 2 New Fruit Ninja -1 Family Feud -1 Fruit Ninja 16 Peggle New Modern Combat 2: Black Pegasus New Fruit Ninja -1 Doodle Jump 27 Osmos New Doodle Jump 2 Bejeweled 2 + Blitz -5 Trainyard -48 Tiger Woods PGA Tour New Urban Ninja New Doodle Jump -1 SimCity Deluxe New9 Doodle Jump -3 Stick Stunt Biker New Robot Unicorn Attack: Heavy Metal Edition New Family Feud -410 Chuzzle New Cupcakes! Holiday Edition New Stick Stunt Biker New Reckless Racing New Top 10 over October 2010 Per units sold 10 [www.pourlejeu.com]
  • 11. # Week1 Week2 Week3 Week4 Title Rank +/- Title Rank +/- Title Title Rank +/- Rank 1 Angry Birds Halloween 0 Angry Birds 1 Angry Birds 0 Angry Birds 0 2 Angry Birds 1 Cut the Rope 1 Cut the Rope 0 Cut the Rope 0 3 Cut the Rope -1 Fruit Ninja 2 Fruit Ninja 0 RAGE HD New 4 Plants vs. Zombies New Angry Birds Halloween -3 Amateur Surgeon 2 New Fruit Ninja -1 5 Fruit Ninja 0 Doodle Devil New Angry Birds Halloween -1 Angry Birds Halloween 0 6 Cartoon Wars 2: Heroes -2 Doodle Jump 2 Star Wars: Battle for Hoth New Bejeweled 2 + Blitz New 7 Trainyard 0 StickWars 2 New Doodle Jump -1 Doodle Jump 0 8 Doodle Jump -2 Prince of Persia: Warrior Within New Wheel of Fortune Platinum New Hotel Dash New 9 Scrabble New Cartoon Wars 2: Heroes -3 Skee-Ball 1 Assassin’s Creed: Altair’s Chronicles New10 Skee-Ball New Skee-Ball 0 Tetris New Mad Chad New Top 10 over November 2010 Per units sold 11 [www.pourlejeu.com]
  • 12. Week 1 Week 2 Week 3 Week 4# Title Rank +/- Title Rank +/- Title Rank +/- Title Rank +/- 1 Angry Birds 0 Angry Birds Seasons New Angry Birds 1 Angry Birds 0 2 Madden NFL 11 New Angry Birds -1 Angry Birds Seasons -1 Battlefield: Bad Company 2 New 3 Tetris New Cut the Rope 2 Cut the Rope 0 Words With Friends New 4 Monopoly New Fruit Ninja 5 Infinity Blade New Angry Birds Seasons -2 5 Cut the Rope -3 Bejeweled 2 + Blitz New Fruit Ninja -1 Tetris New 6 The Sims 3 Ambitions New Fragger New Bloons TD 4 New Need for Speed: Hot Pursuit New 7 UNO New Doodle Jump New Doodle Jump 0 Cut the Rope -3 8 Pac-Man New Pictureka! New Pictureka! 0 Madden NFL 11 New 9 Fruit Ninja -5 Trucks and Skulls New Bejeweled 2 + Blitz -4 Scrabble New10 Scrabble New OvenBreak: Infinity New Gravity Guy New Doodle Jump Christmas Special New Top 10 over December 2010 Per units sold 12 [www.pourlejeu.com]
  • 13. Evolution of the prices during Q4 and comparison with Q4 2009PRICES 13 [www.pourlejeu.com]
  • 14. $2,0$1,8$1,6$1,4$1,2$1,0$0,8$0,6$0,4$0,2$0,0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Average price over Q4 2010 Calculed with the price of the games in the top 10 14 [www.pourlejeu.com]
  • 15. 12 10 8Number of games 0,99$ 1,99$ 6 2,99$ 4,99$ 5,99$ 6,99$ 4 9,99$ 2 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Price categories over Q4 2010 Selected price categories are those appearing in the top 10. Others price categories exist. 15 [www.pourlejeu.com]
  • 16. $4,0$3,5$3,0$2,5$2,0 2009 2010$1,5$1,0$0,5 $- Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Average price over Q4 Calculed with the price of the games in the top 10 16 [www.pourlejeu.com]
  • 17. DecemberNovember 2010 2009 October 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Price category « 0,99$ » across Q4 Comparison based in number of games of the selected category in the top 10 17 [www.pourlejeu.com]
  • 18. DecemberNovember 2010 2009 October 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Price category « 1,99$ » across Q4 Comparison based in number of games of the selected category in the top 10 18 [www.pourlejeu.com]
  • 19. DecemberNovember 2010 2009 October 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Price category « 2,99$ » across Q4 Comparison based in number of games of the selected category in the top 10 19 [www.pourlejeu.com]
  • 20. DecemberNovember 2010 2009 October 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Price category « 9,99$ » price across Q4 Comparison based in number of games of the selected category in the top 10 20 [www.pourlejeu.com]
  • 21. PRICESTo summarize Less variety in prices Price almost exclusively in the lowest categories of price ($0,99 and $1,99) No games with price above $4,99 except for well-known licences 21 [www.pourlejeu.com]
  • 22. Evolution of the game ranking during Q4 and comparison with Q42009RANKING 22 [www.pourlejeu.com]
  • 23. 8 7 6 5Number of games New 4 Up Down Back 3 Equal 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Evolution of the game ranking during Q4 2010 According to the number of games of the appropriate category of rank evolution 23 [www.pourlejeu.com]
  • 24. 8 7 6 5Number of games 4 2010 2009 3 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Focus on the evolution of the category "New" According to the number of games of the appropriate category of rank evolution 24 [www.pourlejeu.com]
  • 25. 4,5 4 3,5 3Number of games 2,5 2010 2 2009 1,5 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Focus on the evolution of the category "Up" According to the number of games of the appropriate category of rank evolution 25 [www.pourlejeu.com]
  • 26. 7 6 5Number of games 4 2010 3 2009 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Focus on the evolution of the category "Down" According to the number of games of the appropriate category of rank evolution 26 [www.pourlejeu.com]
  • 27. 6 5 4Number of games 3 2010 2009 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Focus on the evolution of the category "Equal" According to the number of games of the appropriate category of rank evolution 27 [www.pourlejeu.com]
  • 28. 3,5 3 2,5Number of games 2 2010 1,5 2009 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 October November December Focus on the evolution of the category « Back" According to the number of games of the appropriate category of rank evolution 28 [www.pourlejeu.com]
  • 29. RANKINGTo summarize Increased major changes and comebacks Less variation within the top 10 Great influence of holidays and key dates 29 [www.pourlejeu.com]
  • 30. Evolution of the game categories during Q4 and comparison withQ4 2009CATEGORIES 30 [www.pourlejeu.com]
  • 31. October November December 8% 10% 3% 3% 3% 3% 8% 2% 5% 7% 35% 40%22% 50% 12% 33% 5% 10% 17% 12% 12% Puzzle Arcade Sport Action Trivia Word Strategy Board Q4 2010 top 10 categories According to the number of games in the category 31 [www.pourlejeu.com]
  • 32. 2009 2010 StrategyStrategy Others (music, 8% 2% Puzzle simulation, Trivia 20% etc.) 8% 13% Action Puzzle 5% 35% Sport 10% Action 22% Arcade Sport 50% Arcade 10% 17% October top 10 categories According to the number of games in the category 32 [www.pourlejeu.com]
  • 33. 2009 2010 Strategy Puzzle 10% Others (music, 17% Word simulation, 5% etc.) 18% Puzzle 40%Strategy 10%Trivia 5% Action 33% Action Arcade 5% 37% Sport 8% Arcade 12% November top 10 categories According to the number of games in the category 33 [www.pourlejeu.com]
  • 34. 2009 2010 Strategy Others 3% Others (music, 10% simulation, Puzzle etc.) 25% 15% Word Strategy 8% 5%Action 8% Action Puzzle 12% 50% Sport Sport 15% 5% Arcade 32% Arcade 12% December top 10 categories According to the number of games in the category 34 [www.pourlejeu.com]
  • 35. 8 7 6Number of game of the category 5 4 Puzzle 2010 Puzzle 2009 3 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Focus on the evolution of the category "Puzzle" across Q4 35 [www.pourlejeu.com]
  • 36. 7 6 5Number of game of the category 4 Arcade 2009 Arcade 2010 3 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Focus on the evolution of the category "Arcade" across Q4 36 [www.pourlejeu.com]
  • 37. 6 5Number of game of the category 4 3 Action 2010 Action 2009 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Focus on the evolution of the category "Action" across Q4 37 [www.pourlejeu.com]
  • 38. 3,5 3 2,5Number of game of the category 2 Others 2009 Others 2010 1,5 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Focus on the evolution of the category « Others » across Q4 Category « Others » regroups: music, simulation, adventure, casino, etc. 38 [www.pourlejeu.com]
  • 39. CATEGORIESTo summarize Little diversity Strong domination of "puzzle", “arcade", "action“ and "sport“ Reversal compared to Q4 2009 • Doubled for “puzzle” and “action” • Halved for “arcade” and “sport” 39 [www.pourlejeu.com]
  • 40. CONCLUSION 40 [www.pourlejeu.com]
  • 41. ConclusionStrong competitionDominance of lowest pricesMarket driving by holidays and key datesChanging market: advent of “casual” gamersTriumph of “wasting time” games 41 [www.pourlejeu.com]
  • 42. Website: www.pourlejeu.comContact: contact@pourlejeu.comPOUR LE JEU 42 [www.pourlejeu.com]