TOP 10 iPad games survey        Q4 2010                                [www.pourlejeu.com]                                ...
As Apple doesn’t officially announce public data otherwise thanthrought iTunes top 10, all data included to the document c...
Table of contentGlobal overview on Apple’s iPadGamesPricesRankingCategoriesConclusion                         3           ...
Informations about the hardware and softwares especially gamesGLOBAL OVERVIEW ONAPPLE’S IPAD                              ...
Global overview on Apple’s iPadHardware 1st version in July 2010 A new one each year Over 5 millions iPad worldwide  • 4,1...
Global overview on Apple’s iPadSoftware  250,000 paid app.     (source, Féb,2011)  Average sales : 11,500 total units  10%...
Global overview on Apple’s iPadGames 1st category of software    (source, Féb,2011) About 62,500 games   (source, Féb,2011...
Racing Dice                     RPG Casino Music    1% 1%                      2%  2%     1%                     Word     ...
Games in the top 10 and their evolution during Q4GAMES                                 9                                  ...
Week1                                     Week2                                                              Week3        ...
# Week1                             Week2                                      Week3                                     W...
Week 1                                   Week 2                       Week 4#    Title                         Rank +/-   ...
Evolution of the prices during Q4 and comparison with Q4 2009PRICES                                13                     ...
$6$5$4$3$2$1$0     Week 1   Week 2     Week 3    Week 4    Week 1     Week 2    Week 3    Week 4    Week 1    Week 2    We...
1                        1                1         1                    2        2             2     2                   ...
$7$6$5$4                                                                                                              Q3  ...
Q3Number of gmes                                                                                                          ...
PRICESTo summarize  Global prices decline Increase of lowest and middle price categories  Games with intermediate price do...
Evolution of the game categories during Q4 and comparison withQ3 2010RANKING                                19            ...
7                  6                  5Number of games                  4                                                 ...
8                  7                  6                  5Number of games                  4                              ...
3,5                   3                  2,5Number of games                   2                                           ...
6                  5                  4Number of games                  3                                                 ...
4,5                   4                  3,5                   3Number of games                  2,5                      ...
RANKINGTo summarize  More substantial changes  Short lifespan unless well-known games  Influence of key dates and holidays...
Evolution of the game categories during Q4 and comparison withQ4 2009CATEGORIES                                26         ...
October                                November                                        December                           ...
Q3                                                                                                                        ...
6                  5                  4Number of games                  3                                                 ...
4,5                   4                  3,5                   3Number of games                  2,5                      ...
4,5                   4                  3,5                   3Number of games                  2,5                      ...
2,5                   2Number of games                  1,5                                                               ...
2,5                   2Number of games                  1,5                                                               ...
CATEGORIESTo summarize 4 main categories : puzzle, action, strategy, word  Great loss for puzzle  “Strategy” & “word” alwa...
CONCLUSION             35                  [www.pourlejeu.com]
ConclusionStrong and steady decline in pricesTop 10 binary : to be or not to be inInfluence of key datesInfluence of licen...
Website: www.pourlejeu.comContact: contact@pourlejeu.comPOUR LE JEU                                 37                    ...
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Pour Le Jeu - iPad - top 10 games - survey

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Survey about the Apple's iPad top 10 games over Q4 2010 and comparison with Q3 2010

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Pour Le Jeu - iPad - top 10 games - survey

  1. 1. TOP 10 iPad games survey Q4 2010 [www.pourlejeu.com] [www.pourlejeu.com] Prestation en game design et en gestion de projet
  2. 2. As Apple doesn’t officially announce public data otherwise thanthrought iTunes top 10, all data included to the document can differfrom realityDISCLAIMER 2 [www.pourlejeu.com]
  3. 3. Table of contentGlobal overview on Apple’s iPadGamesPricesRankingCategoriesConclusion 3 [www.pourlejeu.com]
  4. 4. Informations about the hardware and softwares especially gamesGLOBAL OVERVIEW ONAPPLE’S IPAD 4 [www.pourlejeu.com]
  5. 5. Global overview on Apple’s iPadHardware 1st version in July 2010 A new one each year Over 5 millions iPad worldwide • 4,188 millions over the 1st launch quarter (source, Oct. 2010) 5 [www.pourlejeu.com]
  6. 6. Global overview on Apple’s iPadSoftware 250,000 paid app. (source, Féb,2011) Average sales : 11,500 total units 10% of softwares sells over 100,000 units 56% of softwares sells less or equal than 10,000 units (source, May 2010) 6 [www.pourlejeu.com]
  7. 7. Global overview on Apple’s iPadGames 1st category of software (source, Féb,2011) About 62,500 games (source, Féb,2011) • 64% paid games 7 [www.pourlejeu.com]
  8. 8. Racing Dice RPG Casino Music 1% 1% 2% 2% 1% Word Card 2% 2% Puzzle 14% Sports 3% Trivia 4% Action 12% Simulation 4% Adventure 5% Board Arcade 5% 11% Strategy 5% Kids Educational 10% 7% Family 8%AppStore games categoriesAccording to the number of games (paid or free) in the category 8 [www.pourlejeu.com]
  9. 9. Games in the top 10 and their evolution during Q4GAMES 9 [www.pourlejeu.com]
  10. 10. Week1 Week2 Week3 Week4# Title Rank +/- Title Rank +/- Title Rank +/- Title Rank +/-1 Skee-Ball HD 2 Cut the Rope HD 5 Angry Birds Halloween HDNew Angry Birds Halloween HD 02 Angry Birds HD -1 Angry Birds HD 0 Cut the Rope HD -1 Plants vs. Zombies HD 53 The Treasures of Montezuma HD -1 Skee-Ball HD -2 Angry Birds HD -1 Cut the Rope HD -14 Doodle Fit New Words With Friends HD New Reckless Racing HD New Reckless Racing HD 05 Osmos for iPad New Scrabble for iPad 3 Scrabble for iPad 0 Angry Birds HD -26 Cut the Rope HD New Natalie Brooks: The Treasures of the L ost Kingdom HD New Words With Friends HD -2 Little Things New7 Scrabble for iPad -3 Land Air Sea Warfare HD New Plants vs. Zombies HD New Casino for iPad New8 Robot Unicorn Attack HD New YummyBurge rs for i Pa d New Real Solitaire for iPad New Scrabble for iPad -39 Pinball HD -4 Pinball HD 0 Fruit Ninja HD New Battle for Wesnoth HD New10 Plants vs. Zombies HD -2 Blue Defense: Second Wave! New Across Age HD New Real Solitaire for iPad -2 Top 10 over October 2010 Per units sold 10 [www.pourlejeu.com]
  11. 11. # Week1 Week2 Week3 Week4 Title Title Rank +/- Title Rank +/- Rank +/- Title Rank 1 Let’s Golf HD New Magic Fiddle New RAGE HD New Scrabble for iPad 7 2 Angry Birds Halloween HD -1 Angry Birds HD 2 GT Racing: Motor Academy HD New RAGE HD -1 3 Cut the Rope HD 0 Cut the Rope HD 0 Angry Birds HD -2 Angry Birds HD -1 4 Angry Birds HD -3 UNO HD New Magic Fiddle -3 Trucks and Skulls HD New 5 Ragdoll Blaster 2 HD New Angry Birds Halloween HD -3 Cut the Rope HD -2 Lego Harry Potter New 6 Boggle for iPad New Fruit Ninja HD New Jaws HD New Cut the Rope HD -1 7 Scrabble for iPad 1 Scrabble for iPad 0 Robokill: Rescue Titan Prime New Let’s Golf! 2 HD New 8 NFL 2011 HD New Modern Combat 2: Black Pegasus New Scrabble for iPad -1 The Settlers HD New 9 Reckless Racing HD -5 Medieval HD New Angry Birds Halloween HD -4 Splinter Cell Conviction HD New10 Age of Zombies New Treasure Seekers: Visions of Gold HD New Spider-Man: Total Mayhem HD New Reckless Racing HD New Top 10 over November 2010 Per units sold 11 [www.pourlejeu.com]
  12. 12. Week 1 Week 2 Week 4# Title Rank +/- Title Title Rank +/- Rank +/- 1 Angry Birds Seasons HD New Infinity Blade New Scrabble for iPad 7 2 Angry Birds HD 1 Angry Birds Seasons HD -1 Need for Speed: Hot Pursuit for iPad New 3 Fruit Ninja HD New Angry Birds HD -1 Madden NFL 11 for iPad New 4 Cut the Rope HD 2 Monopoly for iPad New Tetris for iPad New 5 Rock Band Reloaded for iPad New Cut the Rope HD -1 Angry Birds Seasons HD -3 6 Scrabble for iPad -5 Fruit Ninja HD -3 Angry Birds HD -3 7 Time Geeks: Find All! HD New Osmos for iPad New SimCity Deluxe for iPad New 8 RAGE HD -6 Scrabble for iPad -2 Fruit Ninja HD -2 9 Lego Harry Potter -4 Jenga HD New Jenga HD 010 Pictureka! for iPad New Pictureka! for iPad 0 Monopoly for iPad -6 Top 10 over December 2010 Per units sold 12 [www.pourlejeu.com]
  13. 13. Evolution of the prices during Q4 and comparison with Q4 2009PRICES 13 [www.pourlejeu.com]
  14. 14. $6$5$4$3$2$1$0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 October November December Average price over Q4 2010 Calculed with the price of the games in the top 10 14 [www.pourlejeu.com]
  15. 15. 1 1 1 1 2 2 2 2 2 2 1 1 3 1 12,99$ 1 1 1 1Number of games 9,99$ 2 7,99$ 3 3 1 5 2 4 6,99$ 3 1 3 5 5,99$ 4,99$ 3 1 2 2,99$ 1 3 7 1,99$ 4 2 0,99$ 3 3 1 2 4 3 3 2 2 2 1 1 1 1 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 October November December Price categories over Q4 2010 According to the number of games of the appropriate price category Selected price categories are those appearing in the top 10. Others price categories exist. 15 [www.pourlejeu.com]
  16. 16. $7$6$5$4 Q3 Q4$3$2$1$0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Average price over Q3 and Q4 2010 Calculed with the price of the games in the top 10 16 [www.pourlejeu.com]
  17. 17. Q3Number of gmes 12,99$ 1 1 1 3 2 2 2 2 2 3 9,99$ 2 4 2 3 3 1 7,99$ 2 4 3 2 1 5 3 6,99$ 2 2 2 2 3 2 4 1 1 2 1 3 2 1 5,99$ 1 1 2 2 4,99$ 3 3 1 3 2 2 2 2 1 1 1 1 2,99$ Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 1,99$ July August September Q4 12,99$ Number of games 2 2 2 2 1 2 1 1 1 2 9,99$ 1 1 3 1 2 1 1 1 1 7,99$ 2 4 3 3 1 5 3 1 3 5 6,99$ 3 1 2 4 1 2 3 7 5,99$ 3 2 4 3 1 3 3 2 2 2 4,99$ 1 1 1 1 2,99$ Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 1,99$ October November December Top 10 price repartion across Q3 and Q4 2010 Selected price categories are those appearing in the top 10. Others price categories exist. 17 [www.pourlejeu.com]
  18. 18. PRICESTo summarize Global prices decline Increase of lowest and middle price categories Games with intermediate price don’t stay long in top 10 18 [www.pourlejeu.com]
  19. 19. Evolution of the game categories during Q4 and comparison withQ3 2010RANKING 19 [www.pourlejeu.com]
  20. 20. 7 6 5Number of games 4 New Up Down 3 Back Equal 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 October November December Evolution of the game ranking across Q4 According to the number of games of the appropriate category of rank evolution 20 [www.pourlejeu.com]
  21. 21. 8 7 6 5Number of games 4 Q4 Q3 3 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category "New" According to the number of games of the appropriate category of rank evolution 21 [www.pourlejeu.com]
  22. 22. 3,5 3 2,5Number of games 2 Q4 Q3 1,5 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category "Up" According to the number of games of the appropriate category of rank evolution 22 [www.pourlejeu.com]
  23. 23. 6 5 4Number of games 3 Q4 Q3 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category "Down" According to the number of games of the appropriate category of rank evolution 23 [www.pourlejeu.com]
  24. 24. 4,5 4 3,5 3Number of games 2,5 Q4 2 Q3 1,5 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category "Equal" According to the number of games of the appropriate category of rank evolution 24 [www.pourlejeu.com]
  25. 25. RANKINGTo summarize More substantial changes Short lifespan unless well-known games Influence of key dates and holidays 25 [www.pourlejeu.com]
  26. 26. Evolution of the game categories during Q4 and comparison withQ4 2009CATEGORIES 26 [www.pourlejeu.com]
  27. 27. October November December Music Card Music Casino 5% 3% 3% RPG 3% Strategy Strategy 5% Card 5% 3% Board 5% 7% Puzzle PuzzleStrategy 32% Word Word 35% 10% 10% 13% Puzzle 44%Word15% Action Action 22% 23% Action Arcade 8% 17% Sport Arcade 15% 2% Sport 7% Sport Arcade 5% 3% Game categories in Q4 2010 According to the number of games in the category 27 [www.pourlejeu.com]
  28. 28. Q3 Others Strategy Number of games 1 1 1 1 1 1 2 1 2 1 2 2 2 1 2 2 2 Word 1 1 1 1 1 2 1 2 1 1 2 2 1 Trivia 1 3 3 1 2 4 2 4 2 Action 2 2 2 1 1 4 2 Sport 3 1 1 1 1 3 2 2 1 3 1 Arcade 2 2 2 1 1 1 1 1 1 1 Puzzle Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Q4 Others StrategyNumber of games 1 1 1 1 1 1 1 2 2 2 1 2 3 1 1 1 1 1 1 1 1 1 Word 2 1 1 1 3 3 1 Trivia 4 2 4 1 3 1 2 2 Action 3 1 1 1 2 1 1 1 5 Sport 4 4 4 4 4 3 3 3 3 3 Arcade Puzzle Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Game categories over Q3 and Q4 2010 According to the number of games of the appropriate category 28 [www.pourlejeu.com]
  29. 29. 6 5 4Number of games 3 Q4 Q3 2 1 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category « Puzzle » 29 [www.pourlejeu.com]
  30. 30. 4,5 4 3,5 3Number of games 2,5 Q3 2 Q4 1,5 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category « Arcade » 30 [www.pourlejeu.com]
  31. 31. 4,5 4 3,5 3Number of games 2,5 Q3 2 Q4 1,5 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category « Action » 31 [www.pourlejeu.com]
  32. 32. 2,5 2Number of games 1,5 Q3 Q4 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of the category « Word » 32 [www.pourlejeu.com]
  33. 33. 2,5 2Number of games 1,5 Q3 Q4 1 0,5 0 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 4 Focus on the evolution of category « Strategy » Categories comparison 33 [www.pourlejeu.com]
  34. 34. CATEGORIESTo summarize 4 main categories : puzzle, action, strategy, word Great loss for puzzle “Strategy” & “word” always in the trend Extinction of “arcade” 34 [www.pourlejeu.com]
  35. 35. CONCLUSION 35 [www.pourlejeu.com]
  36. 36. ConclusionStrong and steady decline in pricesTop 10 binary : to be or not to be inInfluence of key datesInfluence of licenseMature audienceLong-term games 36 [www.pourlejeu.com]
  37. 37. Website: www.pourlejeu.comContact: contact@pourlejeu.comPOUR LE JEU 37 [www.pourlejeu.com]

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