Understanding Intercultural Communication Second Edition Chapter 11 What are the Communication Issues Facing a Global Identity? Stella Ting-Toomey & Leeva C. Chung OXFORD UNIVERSITY PRESSPowerPoint Slides Designed by Alex Flecky and Noorie Baig
TODAY’S MENUI. Wired and On: The Roar of the InternetII. The Transformation of Local and Global IdentitiesIII. Who and What Are E.netizens?IV. The Dialectical Pulls of an E.netizenV. The Tipping Point: Communication Pattern Changes
I. Wired and On: The Roar of the InternetA. The Internet as Our Central StationB. Wired Communication• Take a moment and think about how technology influences your communication with your friends, loved ones, and acquaintances. • How much of your interaction time is face to face? How much of your interaction time is via a gadget? • Could you go a week without technology? • How has your use of the Internet shaped you, your communication styles, and your identity?
II. The Transformation of Local and Global IdentitiesLocal identity: made up of ethnic values, practices, traditions of the local identity communal group.Global identity: adopt and embrace international practices and values over local. Keep up with latest trends, technological advances, etc.
II. The Transformation of Local and Global IdentitiesA. The Lens of Television: Identity Imitation• Television is an identity supplier, provides escape from traditional-based cultural values, and forges sense of communal belonging.• Children across the globe watch international programs based on the United States and values of pop culture and consumerism.B. Global Television Impact• Shapes the way we see our world, influences how we form our stereotypes of people in different cultures/ethnic groups.
II. The Transformation of Local and Global IdentitiesC. Be Hip, Be Hot, and Pop Culture Impact• Pop culture supporters see the world as constantly changing, interdependent.• Opponents view pop culture as negative because it can damage culture boundaries and Westernizes intact, indigenous cultural groups.D. Outsourced Beats: You Are What You Can Dance To• Through music, common identity expression and connection with others.• Creates our rhythmic identity and sparks a communal sense of space and time.
II. The Transformation of Local and Global IdentitiesD. Outsourced Beats:Do you see any new music trends in the United States that demonstrate the globalization of the music industry?Recall J. Lo’s On The Floor that topped 18 national single charts in 2011. Doesn’t the tune sound familiar? Can you guess where the tune first originated? Click here to see these tunes that date back to the 1980s!
II. The Transformation of Local and Global IdentitiesE. You Are What You Wear: Pop Culture as Fashion Take a look at Blog Pic 11.2 Japan Ganguro Photo (p. 238) • What are your impressions of this “ganguro girl” look? • An attempt to rebel against the traditional European American standards of “normal” or “beauty?” • Can you generate any other interpretations?
III. Who and What Aree.netizens?e.netizen: new generation of individuals, wired to the Internet via intersecting space, having a “hybrid” identity—both local and global.A. Defining the Background of e.netizens • E.netizens—the “first-wave” users, having the latest technology. • “Globally ethnic” involves multiple ethnicities.
III. Who and What Aree.netizens?B. Characteristics of an e.netizen Identity E-characteristics: • Exclusive • Evolved • Explorers • Emoticon ;-) (^_^) m(_ _)m • Entertained • Energized • Engaged
III. Who and What Aree.netizens? C. Inverted Pyramid of e.netizen Identity
IV. The Dialectical Pulls of ane.netizenA. Spatial Zone Dialectics 1. Internet provides privacy and anonymity and shared communal space. 2. Individuals experience solitude and tribal pole. 3. Individuals access the Internet in private space within solitude pole. 4. Web community allows individuals to interact without face-to-face contact. 5. Too much in the tribal pole and one may
IV. The Dialectical Pulls of ane.netizenB. Temporal Zone Dialectics 1. Internet is allowing individuals to move between monochronic and polychronic time. 2. Monotrack focus: working on one project at a time. 3. Multitrack focus: tending to multiple e.net tasks or activities. 4. Monotrack e.netizens: concentrate on one project at a time via one medium. 5. Multitrack e.netizens: can surf, text, and blog at the same time. 6. Being-in-doing e.net philosophy—individuals fuse “being” with “doing mode” value dimensions: being with friends on Facebook
V. The Tipping Point:Communication Pattern ChangesA. Gadget Communication Patterns: Fast and Furious • Gadgets have transformed the way we communicate with each other. • Mobile phone was game changer, main distracter from face-to-face conversation; average users spend 209 minutes/day on phone. • Mobile phones change conversation in public areas: we stay on our phones.
V. The Tipping Point:Communication Pattern ChangesB. Sharing Intimate Partners with a Gadget • Our relationships may be affected. • Japanese males find it difficult to have face-to-face communication.C. Language Styles: Text, Tweet, Talk • We use truncated language and emoticons to replace long sentences. • For example, on a chat site: SITCOM (Single Income, Two Children, Oppressive Mortgage)
V. The Tipping Point:Communication Pattern ChangesD. Communicating to Be Social Change Agents • Social networking allows for active engagement and involvement. • Disaster relief, anti-regime protests, and peace activism supported via social networking. • Social networking expands our intercultural relationships. Have you used social media to be a change agent? Try something creative!
V. The Tipping Point:Communication Pattern ChangesE. Present but Virtual • One of fastest growing trends in business is virtual teams and meetings. • There still may be intercultural misunderstandings, mistrust, language barriers.
VI. Personal Identities in Flux: The Global FaceA. Developing a sense of identity takes time, but in an age where time is compressed and in flux, our self-view can transform in an instant.B. Opponents argue Internet appeals to our worst instincts, makes us more like- minded. Do you agree with this opinion?C. E.netizens have ability to morph and fuse identity, and Internet shapes image and standard of beauty. Do you agree with this statement?
Parting Thoughts… Make technology work for you, not the other way around. ~ Leeva Chung
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