WEBSITE PROMOTION Dr. Artur Potosyan, Armenia, www.healthrights.am
Understanding a website promotion <ul><li>Website promotion  - the continuing process of  bringing more visitors  to the w...
Before promoting a website <ul><ul><li>Target:  Who we are intended to reach to? </li></ul></ul><ul><ul><li>Needs:  What o...
How a visitor reaches the website? Google Analytics, as of March 15, 2009
How to get more visitors? <ul><li>From  Search Engines: </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul><...
Traffic coming from Search Engines (1) <ul><ul><li>SEO:  the process of improving the volume and quality of traffic to a w...
Traffic coming from Search Engines (2) <ul><ul><li>How to improve SEO, SERP and PR: </li></ul></ul><ul><ul><li>Permanently...
Traffic coming from Search Engines (3) <ul><ul><li>Just an example: LAHI Network  (as of March 15, 2009) </li></ul></ul>Uk...
Traffic coming from “Partner” sites <ul><ul><li>Link and Banner Exchange: </li></ul></ul><ul><ul><li>Consider to get links...
Direct Traffic <ul><ul><li>Website link in signatures: </li></ul></ul><ul><ul><li>Blogs, Forums, Articles etc. </li></ul><...
Armenian Experience <ul><ul><li>What have we done: </li></ul></ul><ul><ul><li>Everyday updating the content </li></ul></ul...
Thank you for your patients <ul><li>Questions? Comments? </li></ul><ul><li>Dr. Artur Potosyan, </li></ul><ul><li>“ Antidug...
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Lahi Training in Yerevan, Armenia, April 4, 2009: Website Promotion

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This is a presentation made by Dr. Artur Potosyan within the Law an Health Initiative-organized training in Yerevan, Armenia, held on April 4, 2009.

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  • Lahi Training in Yerevan, Armenia, April 4, 2009: Website Promotion

    1. 1. WEBSITE PROMOTION Dr. Artur Potosyan, Armenia, www.healthrights.am
    2. 2. Understanding a website promotion <ul><li>Website promotion - the continuing process of bringing more visitors to the website (or, to increase the website traffic ). </li></ul><ul><li>4Ps of Marketing </li></ul><ul><ul><li>Product (Service) </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Place (Distribution) </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
    3. 3. Before promoting a website <ul><ul><li>Target: Who we are intended to reach to? </li></ul></ul><ul><ul><li>Needs: What our visitors expect to get from the website? How to add value to their expectations? </li></ul></ul><ul><li>Objective: What objectives we plan to accomplish? </li></ul><ul><ul><li>Outcomes: What results we expect to receive? </li></ul></ul><ul><ul><li>Two main questions to be answered: </li></ul></ul><ul><ul><li>How bring more visitors? </li></ul></ul><ul><ul><li>How keep our visitors using the website? </li></ul></ul>
    4. 4. How a visitor reaches the website? Google Analytics, as of March 15, 2009
    5. 5. How to get more visitors? <ul><li>From Search Engines: </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Search Engine Results Page (SERP) </li></ul></ul><ul><ul><li>Google PageRank (PR) </li></ul></ul><ul><li>From Referring websites: </li></ul><ul><ul><li>“ Traffic exchange” methods to get inbound links to the website </li></ul></ul><ul><ul><ul><li>Link/banner exchange </li></ul></ul></ul><ul><ul><ul><li>Submission to directories etc. </li></ul></ul></ul><ul><li>From Direct Traffic: </li></ul><ul><ul><li>Branding </li></ul></ul>
    6. 6. Traffic coming from Search Engines (1) <ul><ul><li>SEO: the process of improving the volume and quality of traffic to a website from search engines via search results . </li></ul></ul><ul><ul><li>SERP : the listing of web pages returned by a search engine in response to a keyword query. </li></ul></ul><ul><ul><li>PR: &quot;measuring&quot; the Google-defined importance of a website. </li></ul></ul>
    7. 7. Traffic coming from Search Engines (2) <ul><ul><li>How to improve SEO, SERP and PR: </li></ul></ul><ul><ul><li>Permanently updated quality content </li></ul></ul><ul><ul><li>SE-friendly pages (web design, links etc) </li></ul></ul><ul><ul><li>Keyword research and targeting/niche </li></ul></ul><ul><ul><li>SE Submission and Indexing tools </li></ul></ul><ul><ul><li>Avoid “Black Hat” SEO techniques (Hidden Text, Doorways etc.) </li></ul></ul><ul><ul><li>Sponsored Listings (to be bought) vs. Natural/Organic Listings (to be earned) </li></ul></ul>
    8. 8. Traffic coming from Search Engines (3) <ul><ul><li>Just an example: LAHI Network (as of March 15, 2009) </li></ul></ul>Ukraine Macedonia Georgia Armenia Domain Name Healthrights.in healthrights.mk hrh.ge Healthrights.am Index page Title Портал захисту прав пацієнтів HealthRights.in Веб сајтот е во изработка... HRH H ealthRights.am - Law & Health Initiative in Armenia META Keywords Портал захисту прав пацієнтів HealthRights.in None None health, rights, Armenia, patient, medicine, law SE-friendly Links Yes Yes No Yes Google PR 3 0 5 5 Google Back-links 6 0 3 96 Google-Indexed Pages 576 87 37 643
    9. 9. Traffic coming from “Partner” sites <ul><ul><li>Link and Banner Exchange: </li></ul></ul><ul><ul><li>Consider to get links from relevant websites </li></ul></ul><ul><ul><li>It’s better to have one-way inbound links </li></ul></ul><ul><ul><li>Not only link, but short description </li></ul></ul><ul><ul><li>Submission to relevant Directories: </li></ul></ul><ul><ul><li>DMOZ, Google, Yahoo… </li></ul></ul><ul><ul><li>Health- and rights-related directories </li></ul></ul><ul><ul><li>Website link in signatures: </li></ul></ul><ul><ul><li>Blogs, Forums, Articles etc. </li></ul></ul><ul><ul><li>E-mails </li></ul></ul>
    10. 10. Direct Traffic <ul><ul><li>Website link in signatures: </li></ul></ul><ul><ul><li>Blogs, Forums, Articles etc. </li></ul></ul><ul><ul><li>E-mails </li></ul></ul><ul><ul><li>Other Promotional Tools: </li></ul></ul><ul><ul><li>E-newsletters, RSS/Atom etc. </li></ul></ul><ul><ul><li>Flyers and other informational means </li></ul></ul>
    11. 11. Armenian Experience <ul><ul><li>What have we done: </li></ul></ul><ul><ul><li>Everyday updating the content </li></ul></ul><ul><ul><li>2-language to catch both local and outside clients </li></ul></ul><ul><ul><li>Submission to DMOZ, Google, Yahoo and other main directories (including local) </li></ul></ul><ul><ul><li>“ Participating” in forum discussions mainly focusing at health and rights topics </li></ul></ul><ul><ul><li>E-mail “spamming” of our partners  </li></ul></ul><ul><ul><li>Using “word of mouth” </li></ul></ul>
    12. 12. Thank you for your patients <ul><li>Questions? Comments? </li></ul><ul><li>Dr. Artur Potosyan, </li></ul><ul><li>“ Antidugrs Civil Union” NGO </li></ul><ul><li>[email_address] </li></ul><ul><li>www.healthrights.am </li></ul><ul><li>+37491 629182 </li></ul>
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