Qualitative Analysis of Interactive Pharmaceutical Marketing

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This presentation was developed for and delivered at a 2009 Marketing Analytics conference targeting the Pharmaceutical and Healthcare industries. …

This presentation was developed for and delivered at a 2009 Marketing Analytics conference targeting the Pharmaceutical and Healthcare industries.

Its original intent was to provide a brief (15 minute) overview of “Qualitative Analytics” as that topic applies to Integrated Interactive Marketing.

I share it primarily as a portfolio example of my work as an Integrated Marketing Strategist focused on the Interactive Channel.

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Transcript

  • 1. Qualitative Analysis “ How to Effectively Harness Online Resources Through Qualitative Analysis” originally presented at CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry By potential KEN kisselman
  • 2. Presentation Overview
    • Originally developed for and presented at CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry
      • Philadelphia, PA
      • January 28, 2009
    • Developed and presented by potentialKEN kisselman
      • Presented as a 15 minute component of a collaborative presentation with The Encima Group
      • Original Slide Deck presented as screen shots
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