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This presentation was developed for and delivered at a 2009 Marketing Analytics conference targeting the Pharmaceutical and Healthcare industries.
Its original intent was to provide a brief (15 minute) overview of “Qualitative Analytics” as that topic applies to Integrated Interactive Marketing.
I share it primarily as a portfolio example of my work as an Integrated Marketing Strategist focused on the Interactive Channel.
Clipping is a handy way to collect important slides you want to go back to later.