Qualitative Analysis of Interactive Pharmaceutical Marketing

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This presentation was developed for and delivered at a 2009 Marketing Analytics conference targeting the Pharmaceutical and Healthcare industries.

Its original intent was to provide a brief (15 minute) overview of “Qualitative Analytics” as that topic applies to Integrated Interactive Marketing.

I share it primarily as a portfolio example of my work as an Integrated Marketing Strategist focused on the Interactive Channel.

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Qualitative Analysis of Interactive Pharmaceutical Marketing

  1. 1. Qualitative Analysis “ How to Effectively Harness Online Resources Through Qualitative Analysis” originally presented at CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry By potential KEN kisselman
  2. 2. Presentation Overview <ul><li>Originally developed for and presented at CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry </li></ul><ul><ul><li>Philadelphia, PA </li></ul></ul><ul><ul><li>January 28, 2009 </li></ul></ul><ul><li>Developed and presented by potentialKEN kisselman </li></ul><ul><ul><li>Presented as a 15 minute component of a collaborative presentation with The Encima Group </li></ul></ul><ul><ul><li>Original Slide Deck presented as screen shots </li></ul></ul>

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