View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
10 Tips for Using Content to Set the Buying Vision
Today’s Speakers Cliﬀ Pollan Cliﬀ is a Co-‐Founder and CEO of VisibleGains, creators of Postwire. Postwire allows you to share insights & informaFon in a visual, secure and private way your clients will love. Get a free account: www.Postwire.com. Cliﬀ has always been at the center of combining new technologies with content to create soluFons that dramaFcally change the way people work. As a serial entrepreneur he has had the opportunity to launch many successful startups over the last 30 years.
Today’s Speakers Mike Puglia Mike is Vice President of MarkeFng for TimeTrade. Mike joined TimeTrade from Salesforce.com, the world’s leading CRM and enterprise cloud compuFng vendor, where he led the integraFon of real-‐Fme collaboraFon technologies into Salesforce’s ChaOer Social Enterprise plaPorm. Prior to his role at Salesforce, Mr. Puglia was VP of MarkeFng at Dimdim, a provider of cloud-‐based collaboraFon and web conferencing capabiliFes which was acquired by Salesforce in 2010.
1. See the 2. Commit to a 3. Plan out problem soluAon path the change
Setting the Buying VisionSetting the Buying Vision Context Bring clarity & Motivate changeContent ConversaFon
Discuss Issues with Status Quo Their Ideas for Steps to Launch Change SoluFon Uncover Their Change Their Fears Needs of Larger team MoFvaFons Useful rd Party research 3 ase studies C ree trial/Live demo FContent ducaFonal webinars E xpert interviews E lanning checklist P hite papers W AQs F OI calculator R 1. See the 2. Commit to a 3. Plan out problem soluAon path the change