Your SlideShare is downloading. ×
Online Community Report Meetup with Jennifer Lindsay: The Power of Podcasting
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Community Report Meetup with Jennifer Lindsay: The Power of Podcasting

534
views

Published on

The power of podcasting and how you can get started!

The power of podcasting and how you can get started!

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
534
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Podcasting Presented with  by Jennifer Lindsay for Online Community Meetup! December 2nd, 2009
  • 2. Podcasting 101 1. Why podcast? 2. Where to start a) Platform b) Equipment 3. What do you want to talk about? a) Format & programming 4. Promotion a) Building a base December 2, 2009 Jennifer Lindsay for Online Community Meetup 2
  • 3. Why podcast? Wanna be a podcaster? Why not? Video didn’t kill the radio star and that is good news for citizen journalists, talkers, provocateurs and just about anyone else who wants to add ‘podcaster’ to their resume. December 2, 2009 Jennifer Lindsay for Online Community Meetup 3
  • 4. Where to start  Idea  Goals  Commitment  Format(s)  Audience  Tools  Distribution Dan Benjamin, broadcasting circa 1976. December 2, 2009 Jennifer Lindsay for Online Community Meetup 4
  • 5. Platform  I use BlogTalkRadio’s free service. I am trying their new product, Cinch  Things to look for if using a platform:  Ease of use  Syndication  Distribution  Download MP3 files  Also explore PRX.org if you’re interested in pick up on public radio December 2, 2009 Jennifer Lindsay for Online Community Meetup 5
  • 6. Equipment  Often platform- dependent  Can start with a phone and / or Skype  Start free and move to pay based on goals  Listen to examples and ascertain the quality you’re comfortable with December 2, 2009 Jennifer Lindsay for Online Community Meetup 6
  • 7. What do you want to talk about?  Be sure to define what you want to talk about - play to your strengths - and style. A few show types:  Interview(s)  Report  Blend December 2, 2009 Jennifer Lindsay for Online Community Meetup 7
  • 8. Who are your listeners? December 2, 2009 Jennifer Lindsay for Online Community Meetup 8
  • 9. Format & Programming  Introduction and goodbye (scripted)  Think of the media ‘brand’ you’re building  Consider who you want your audience to be - and why  Consistency is key December 2, 2009 Jennifer Lindsay for Online Community Meetup 9
  • 10. Promotion  Helpful to start with platform that has RSS built in as a minimum  Leverage social tools, such as Twitter and Facebook publishing  Consider how and where your target audience will want to find you  The most popular podcasts are reached through iTunes December 2, 2009 Jennifer Lindsay for Online Community Meetup 10
  • 11. Podcasting flow chart December 2, 2009 Jennifer Lindsay for Online Community Meetup 11
  • 12. Building a base  By now, you should have taken your target into account  Do what you can to include them in everything from programming to contributing questions on multiple platforms  Check your numbers - make sure you’re growing and, if not, seek feedback December 2, 2009 Jennifer Lindsay for Online Community Meetup 12
  • 13. To continue the conversation… Give me a shout! Jennifer Lindsay Social Media Strategist. Speaker. Broadcaster. Consultant.  Email: me@jenniferlindsay.com  Web site: http://jenniferlindsay.com  Twitter: http://twitter.com/jennifered  Podcast: BlogTalkRadio/JenniferLindsay  Facebook: http://j.mp/jlFbF December 2, 2009 Jennifer Lindsay for Online Community Meetup 13