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LinkedIn Nirvana
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Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right ...

Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool!

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    LinkedIn Nirvana LinkedIn Nirvana Presentation Transcript

    • LinkedIn Nirvana The ultimate lead generation and thought-leadership tool Presented By Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. [email_address] | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook August 21, 2009
    • Why LinkedIn?
      • LinkedIn connects you with more than 21 million experienced professionals, representing more than 150 industries.
    • Where are the opportunities?
    • Here are they are! Influencers
    • LinkedIn Answers
      • Assert yourself on LinkedIn Answers by responding to select questions, as well as asking questions of the community.
      • Search for Q&A specifically around you and/or your company, markets and/or verticals and competitors to make you accessible, correct misperceptions and insert yourself into the conversation.
    • LinkedIn Groups
      • Utilize LinkedIn Groups by creating an "official" LinkedIn Group or one that appeals to your influencers, seeding links that encourage discussion and connection.
    • LinkedIn Companies
      • Does your organization have a company page? If not, create one!
      • Customize the text description on your company’s LinkedIn company profile.
      • Logo and feed features are important.
    • Bringing it all together
      • By leveraging the platform , reputation and audience of LinkedIn Answers, Groups and Companies, you will now be able to:
        • Emphasize you/your company’s credibility as an expert industry resource and thought leader.
        • Connect directly with decision makers to engage in lead generation.
    • And that’s just the start… For more, reach out! Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. Consultant. [email_address] | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook