LinkedIn Nirvana

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Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool!

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LinkedIn Nirvana

  1. 1. LinkedIn Nirvana The ultimate lead generation and thought-leadership tool Presented By Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. [email_address] | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook August 21, 2009
  2. 2. Why LinkedIn? <ul><li>LinkedIn connects you with more than 21 million experienced professionals, representing more than 150 industries. </li></ul>
  3. 3. Where are the opportunities?
  4. 4. Here are they are! Influencers
  5. 5. LinkedIn Answers <ul><li>Assert yourself on LinkedIn Answers by responding to select questions, as well as asking questions of the community. </li></ul><ul><li>Search for Q&A specifically around you and/or your company, markets and/or verticals and competitors to make you accessible, correct misperceptions and insert yourself into the conversation. </li></ul>
  6. 6. LinkedIn Groups <ul><li>Utilize LinkedIn Groups by creating an &quot;official&quot; LinkedIn Group or one that appeals to your influencers, seeding links that encourage discussion and connection. </li></ul>
  7. 7. LinkedIn Companies <ul><li>Does your organization have a company page? If not, create one! </li></ul><ul><li>Customize the text description on your company’s LinkedIn company profile. </li></ul><ul><li>Logo and feed features are important. </li></ul>
  8. 8. Bringing it all together <ul><li>By leveraging the platform , reputation and audience of LinkedIn Answers, Groups and Companies, you will now be able to: </li></ul><ul><ul><li>Emphasize you/your company’s credibility as an expert industry resource and thought leader. </li></ul></ul><ul><ul><li>Connect directly with decision makers to engage in lead generation. </li></ul></ul>
  9. 9. And that’s just the start… For more, reach out! Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. Consultant. [email_address] | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook

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