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Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens.
Coming from more than a decade in the television industry - both on-air and digital - I have long been taught to use information we know about what appeals to members of each of the four living generation in the US.
I have brought those learnings to my work as a consultant, despite a lack of dialogue about this approach in social media and general marketing circles.
This presentation was given 17th September 2010 at the Social Media Email Conference at the Hotel Nikko in San Francisco (#SMMSF).