social media & democracy

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  • Universidade Católica Portuguesa (Catholic University of Portugal) Social Media Program Social Media & Democracy Lisbon, Portugal April, 2012 Joel Postman @jpostman http://www.socializedpr.com Copyright 2012-2013
  • http://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange

Transcript

  • 1. social media & democracy Universidade Católica Portuguesa Formação Avançada em Media Sociais April 24, 2012 Joel PostmanCopyright 2012 – 2013, Joel Postman & Socialized PR
  • 2. the free flow of information? • Terremark, Miami, FL, One of the Internet’s global “kill switches, controls 200 networks • Verizon, Comcast, AT&T and a handful of others control all the movement of information in the U.S. • Meanwhile, one person with a printing press or a laser printer can print and distribute whatever he/she wants. • Which information source is more free?Copyright 2012 – 2013, Joel Postman & Socialized PR
  • 3. some internets are freer than others Government of Egypt threw the switch and turned off the Internet for a nation of 80 million “The president … may declare a cybersecurity emergency and order the limitation or shutdown of Internet traffic to and from any compromised Federal Government or United States critical infrastructure information system or network.” U.S Cybersecurity Act of 2009Copyright 2012 – 2013, Joel Postman & Socialized PR Copyright 2012 – 2013, Joel Postman & Socialized PR
  • 4. How wired is Egypt? • About 19% of Egypts 80M people have Internet access • Egypt has about 5.2M Facebook users, less than 7% of the population. • About 31 percent of those who have Internet access have signed up for Facebook accounts—a lot of them over the past few weeks. • In contrast, nearly 60 percent of those with Internet access in Tunisia have Facebook accounts, while the number isPBS, How January 31, 2011 http://www.pbs.org/newshour/rundown/2011/01/how-wired-are-egyptians.html close to 50 percent in the UAEComputerworld http://blogs.computerworld.com/17810/is_the_role_of_social_media_in_egypt_being_overstatedCopyright 2012 – 2013, Joel Postman & Socialized PR
  • 5. What was blocked in Egypt? • Link Egypt, Vodafone/Raya, Telecom Egypt, Etisalat Misr, Egypt’s four largest ISPs shut down • Twitter and Facebook blocked • Internet and some landlines also down • Network operators and service providers in Egypt told by email to suspend services “in selected areas” in compliance with local laws • France Telecom said its Egyptian Mobinil service was blocked • SayNow (acquired by Google) converts voicemail to a Tweet with the hashtag #egypt. http://www.businessweek.com/news/2011-01-28/egyptians-defy-curfew-to-battle-police-in-challenge-to-mubarak.htmlCopyright 2012 – 2013, Joel Postman & Socialized PR
  • 6. How fast can you turn off a nation’s Internet?Copyright 2012 – 2013, Joel Postman & Socialized PR
  • 7. sms/mobility & the campaign machine • SMS-based poll monitoring in Pakistan, India, Kenya, Afghanistan • Dec. 2008: The Office of the Tehran Public Prosecutor announced the formation of a “special office to review Internet- and SMS- related crimes and violations.” • Following Egypt & Tunisia, U.S. Secretary of State Clinton calls for Twitter accounts in Farsi, Arabic, etc. to reach young peopleCopyright 2012 – 2013, Joel Postman & Socialized PR
  • 8. • Status update copy-and-paste slacktivism • Likes • Avatar modifications • Authentication issues • Highlighted by spurious campaign for National Society for the Prevention of Cruelty to Children Doing good with little or no effort on the part of the person inspired to participate, through… forwarding, exhorting, collecting, or e-signing. Snopes, origin unknownCopyright 2012 – 2013, Joel Postman & Socialized PR
  • 9. sms/mobility: political equalizers • SMS-based poll monitoring in Pakistan, India, Kenya, Afghanistan • Dec. 2008: The Office of the Tehran Public Prosecutor announced the formation of a “special office to review Internet- and SMS- related crimes and violations.” • Following Egypt & Tunisia, U.S. Secretary of State Clinton calls for Twitter accounts in Farsi, Arabic, etc. to reach young peopleCopyright 2012 – 2013, Joel Postman & Socialized PR
  • 10. sarah palin likes sarah palin • Comments favorably on daughter Bristols appearances on reality TV show Dancing With the Stars. • “Likes” herself • “Lou Sarah” Facebook page now “Not Found”Copyright 2012 – 2013, Joel Postman & Socialized PR
  • 11. social media candidate, anti-social president Channel Obama McCain Facebook 2,379,102 620,359 Twitter 112,474 4,603 YouTube Viewers 18,413,110 2,032,993 Blog Post Mentions 500,000,000 150,000,000 • Barrack Obama change.gov praised for social media savvy, role in election; after election transitioned to whitehouse.gov • Job of a candidate vs. job of a presidentCopyright 2012 – 2013, Joel Postman & Socialized PR Freedom of Information Act, Presidential
  • 12. joel@socializedpr.com @jpostmanCopyright 2012 – 2013, Joel Postman & Socialized PR