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Stats on Casual Gaming 40+
 

Stats on Casual Gaming 40+

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Social gaming stats for adult audience 40+

Social gaming stats for adult audience 40+

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    Stats on Casual Gaming 40+ Stats on Casual Gaming 40+ Presentation Transcript

    • April 2011
    • is publishing game content designed specifically for people over 40 who feel their generational tastes are being ignored.
      Company
      3
    • Market
      4
      40+ demo represents 60% of all internet users
      Fastest growing audience online/mobile
      Embracing technology
      Spend more time and money online than any other demographic*
      Over 60% consume social media **
      52% of online adults over 40 use Facebook**
      60M on Facebook***
      17M Access the Internet from Mobile/App*
      Sources: *eMarketer ** Forrester *** Internal Facebook Advertising
      4
    • Changes in social network site use, 2008–2010, by generation
      Percent of internet users who use social network sites, over time
      90
      Dec 2008
      80
      90
      May 2010
      Biggest Growth
      70
      90
      60
      62
      61
      50
      50
      40
      43
      36
      30
      35
      34
      20
      20
      16
      10
      4
      11
      9
      0
      Millennials
      (18–33)
      Gen X
      (34–45)
      YoungerBoomers
      (46–55)
      OlderBoomers
      (56–64)
      Silent
      Generation
      (65–73)
      G.I.Generation
      (74+)
      All Online
      Adults
      (18+)
      Market: Social Graph
      5
      Source: Pew Research Center’s Internet & American Life Project, April 29–May 30, 2010 Tracking Survey
      5
      5
    • Market: Age
      6
      >18: 1%
      18–21: 5%
      Over
      >60
      50%
      16%
      22–29
      14%
      50–59
      22%
      30–39
      21%
      age 40+ play social games
      40–49
      20%
      Sources: PopCap Games, Inc. and William Blair & Company L.L.C.
    • Market: Mobile
      7
      All: 39.3% Avid: 38.0%
      35%
      50%+ of all mobile phones users play games
      Average age of a mobile phone gamer is 39.3 years
      40% are between 35 and 54 years old
      16% are 55 or older
      31%
      Mobile Phone Gamers
      30%
      28%
      Avid Mobile Phone Gamers
      25%
      21%
      20%
      19%
      20%
      18%
      17%
      16%
      15%
      12%
      10%
      10%
      4%
      5%
      3%
      0%
      18–24
      25–34
      35–44
      45–54
      55–64
      65+
      Source: PopCap Games Mobile Phone Gaming Research -Confidential -Prepared by Information Solutions Group -2011
      7
      7
    • Re-segmentation Opportunity
      8
      Top 10 Social Gaming Developers
      Amounts in Millions of Monthly Active Users
      350
      296.6
      300
      Designing for the lowest common denominator (time/resource management)
      250
      200
      150
      100
      57.0
      47.6
      43.5
      38.6
      34.5
      33.0
      31.7
      50
      26.0
      25.3
      0
      Zynga
      TakeoffMonkey
      CrowdStar
      AppBank
      Electronic
      Arts
      6Waves
      @Apps
      Playdom
      SocialGraph
      Studios
      DigitalChocolate
      Inc.
      Source: Inside Network and William Blair & Company, L.L.C.
      8
      8
    • Financials
      9
      $29,400
      Global smart phone and tablet apps shipments in US$
      Expected to generate $38B by 2015
      Smart phones
      $22,500
      $14,800
      Source: Forrester Research, Inc.
      $9,400
      $8,100
      $5,700
      $4,500
      $3,800
      $2,300
      Smart tablets
      $1,100
      $1,900
      $300
      2010
      2011
      2012
      2013
      2014
      2015
      (numbers are in millions)
      9
      9
    • Financials
      10
      U.S. Virtual Goods Revenue, 2008–2011E
      ($MM)
      $2,500
      $2,000
      $1,500
      $1,000
      $500
      0
      2008
      2009
      2010
      2011
      Source: Inside Virtual Goods: The US Virtual Goods Market 2010–2011
      10
      10
    • Financials
      11
      Source: Gambit
      11
      11