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CASE STUDY                                    Carnival Media Event : Carnival Mauritius                                   ...
About Carnival Mauritius                                    •   Carnival Media Pvt Ltd paid a befitting tribute to the    ...
Objective                                    • Brand- “Carnival Mauritius” was organized by Carnival                      ...
BRAND Scenario                                          Background                   Objective             Challenges     ...
Execution STAGES                                     Creating      Twitter Handle                                     Pres...
Few Breakthroughs        Ashish Gandhi        +91 9167696999contact@postboxcommunications.com                       postbo...
WOM – Targeting Group / Pages Online                                              Rajesh     Bollywood                    ...
Postings                                    •   Jai Jai Shiv Shankar...                                        A fun song ...
Event Postings                                                                            •   Tickets are now available   ...
Event Creation On Facebook                                                  •   An Event was created in month of          ...
Contest Executed Online        Ashish Gandhi        +91 9167696999contact@postboxcommunications.com                       ...
Online Facebook Contest – User Response        Ashish Gandhi        +91 9167696999contact@postboxcommunications.com       ...
Other Social Networks        Ashish Gandhi        +91 9167696999contact@postboxcommunications.com                   postbo...
Twitter                                    On Twitter we can use hash tags, Mentions like                                 ...
Online Targeting via Twitter                                         Bollywood Stars /                                Othe...
Event Creation On iDates.mu                                    •   An Event was created in month of Sept to promote the   ...
Social Bookmarking                                    • Delicious is a place for people to discover and share             ...
THANK YOU        Ashish Gandhi        +91 9167696999contact@postboxcommunications.com               postboxcommunications....
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Carnival Mauritius Case Study

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Carnival Media Pvt Ltd pays a befitting tribute to the legendary superstar "Rajesh Khanna"

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Transcript of "Carnival Mauritius Case Study"

  1. 1. postboxcommunications.comA wholly owned subsidiary of Raincheck Networks Pvt. Ltd.
  2. 2. CASE STUDY Carnival Media Event : Carnival Mauritius SOCIAL MEDIA MARKETING Ashish Gandhi +91 9167696999 A wholly owned subsidiary of Raincheck Networks Pvt. Ltd.contact@postboxcommunications.com postboxcommunications.com
  3. 3. About Carnival Mauritius • Carnival Media Pvt Ltd paid a befitting tribute to the legendary star on Friday 26 October 2012 at 8 pm at SVICC, Pailles, on the occasion of Pravasi Bhartiya Divas- a day of immense pride for every Mauritian of Indian origin. Be it the occasional tilt of the head, the paused blink of the eyes, piercing gaze, the customary dance steps or the close- up of his enchanting smile – all went well with Rajesh Khannas irresistible persona and romantic image. The musical evening brought life Rajesh Khanna’s charming persona through the nostalgic numbers of his films, whilst original song picturisations showcased shall bring the Super Star to life amidst the audience. Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  4. 4. Objective • Brand- “Carnival Mauritius” was organized by Carnival Media for all those who are fans of the Bollywood Superstar - Rajesh Khanna… • TG of the brand was 18 and older, across Mauritius. It was no surprise that this TG was spending a more of time online. • Positioning of the brand was based on remembering the superstar and his memorable hits. • The challenge was to extend the positioning of the brand on online media and create buzz. • Also look at social media to engage with the Youth TG. Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  5. 5. BRAND Scenario Background Objective Challenges • Platform for all • Drives Entries of • Niche events , targeted Bollywood Movies, Participants to mass Entertainment • Driving Traffic to • Narrow target audience website • TG’s above 18 yrs. • Registrations online • Creation of Events to invite and share with Audience about Event Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  6. 6. Execution STAGES Creating Twitter Handle Presence for the Event Creating Awareness Micro blogs SNS (via ) Engaging Rajesh Khanna Bollywood Movie Highlights Of Hits Event Influencers Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  7. 7. Few Breakthroughs Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  8. 8. WOM – Targeting Group / Pages Online Rajesh Bollywood Khanna Actor’s Fan Groups Page One million Mauritians Group on Fb Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  9. 9. Postings • Jai Jai Shiv Shankar... A fun song from movie Aap Ki Kasam. Handsome Rajesh Khanna and beautiful Mumtaz danced like crazy after having bhang in this song. With composer Pancham Da and singer Kishore Kumar, it couldn’t have gone wrong!! Ashish Gandhi • BEST songs Of Rajesh Khanna +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  10. 10. Event Postings • Tickets are now available at http://www.otayo.com/produit.php?Id=229 • Witness the magic of legendry Rajesh Khanna in magical Voice of Sudesh Bhosle and his team paying tribute to the Superstar at the Grand event of Carnival Mauritius! Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  11. 11. Event Creation On Facebook • An Event was created in month of Sept to promote the Event in Mauritius. • All friends & followers were sent invites. Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  12. 12. Contest Executed Online Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  13. 13. Online Facebook Contest – User Response Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  14. 14. Other Social Networks Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  15. 15. Twitter On Twitter we can use hash tags, Mentions like #Mauritius , @SrBachchan @SaregamaIndia… along with information related to event. Using hash tag allows important info to be shared with people Tweeting using the same hash tag . Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  16. 16. Online Targeting via Twitter Bollywood Stars / Others Singers 1.Amitabh Bachachan 1.Le Mantinal ( lematinal ) 2.Dimple kapadia 2.Mymauritiusnet 3.Akshaya Kumar 3.Mauritiusnow 4.Twinkle Khanna 4.Mauritian Club Mag 5.BollySpice.com 6.Dev Anand 7.Shammi Kapoor 8.Laxmikhant Pyarelal ( Music Director ) 9. Lata Mangeshkar 10. Kishore Kumar 11.Boxofficeindia 12.R.D.Buman Ashish Gandhi And many young actor and actresses as +91 9167696999 well.contact@postboxcommunications.com postboxcommunications.com
  17. 17. Event Creation On iDates.mu • An Event was created in month of Sept to promote the Event in Mauritius on iDates.mu • iDate.mu, basically has max. TG from Mauritius • All friends & followers of Rajesh Khanna in Mauritius were invited by sharing the event. Link : http://idates.mu/event/pay-tribute-to-bollywood- super-star--rajesh-khanna Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  18. 18. Social Bookmarking • Delicious is a place for people to discover and share content from anywhere on the web. • We used this for bookmarking Ticket Booking & share any other news / update related to event. Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  19. 19. THANK YOU Ashish Gandhi +91 9167696999contact@postboxcommunications.com postboxcommunications.com
  20. 20. postboxcommunications.comA wholly owned subsidiary of Raincheck Networks Pvt. Ltd.

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