1. Save Time, Increase Sales & Gain Traffic
2. Search Engine Marketing
What is a Search Engine?
Ranking factors and tips for optimization
How do Search Engines Work?
Why is Search Engine Marketing so Important?
Examples of popular Search Engines
Search Engine Statistics?
Steps to developing a good SEO strategy
3. Possible Web Marketing
An internet-based tool that searches an index of documents for a particular
term, phrase or text specified by the user. Commonly used to refer to large
web-based search engines that search through billions of pages on the
Different Then Directory
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
Frequent updates to documents searched and ranking algorithm
Strive to produce “better”, more relevant results than
What is Search Engine
4. Popular Search Engines
5. How Do Search Engines Work?
Spider “crawls” the web to find new documents (web
pages, other documents) typically by following
hyperlinks from websites already in their database
Search engines indexes the content (text, code) in
these documents by adding it to their databases
and then periodically updates this content
Search engines search their own databases when a
user enters in a search to find related documents and
Search engines rank the resulting documents using an
7. Why is Search Engine Marketing so Important?
Make Your website for Both Users and search Engines
Target your correct customers - Not attract thousands of uninterested visitors to your site
Expand your geographical trading area
8. Situation Analysis - Where Are You Now?
Control - Monitor & Measure
Formulating Strategy - How To Get There?
Evaluating your competitors
Setting Objectives - Where Are You Headed?
Tactics - How To Execute Your Plan?
Actions - Who Is In Charge?
Steps to Developing a Good SEO Strategy
9. Research keywords related to your business
Identify competitors, utilize benchmarking techniques and identify level of
Utilize descriptive title tags for each page
Ensure that your text is HTML-text and not image text
Use text links when ever possible
Use appropriate keywords in your content and internal hyperlinks (don’t
Obtain inbound links from related websites
Monitor your search engine rankings and more importantly your website
traffic statistics and sales/leads produced
Educate yourself about search engine marketing
Basic Tips & Optimization Techniques
You Need To Get Start
10. Focus on Four Elements
Search Engine Marketing
Social Media Marketing
11. • Our effective keyword research
increases sales by bringing more
visitors to your website
• Provide focus for your Content
• Drive your Social Media strategy
Venn Diagram of SEM
12. THANK YOU!
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