Pomp Forum Sak Van Den Boom Time For Change

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  • Martin Sorrel Is positive about the future of our industry. 2009 is a periode of recovery of changes. And we will se growth again in 2010. But important is that we all have to realize that somethign has changed in our industry. We cannot think and work on the way we have done for over ten or more years.
  • Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web,” predicts Andy Cohn , vice president and group publisher, Fader Media. “This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm and throw all of the old rules out the window
  • Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web,” predicts Andy Cohn , vice president and group publisher, Fader Media. “This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm and throw all of the old rules out the window
  • Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
  • Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
  • Sony Magazine confounds people’s expectations by moving awareness of Sony as a consumer electronics brand to an entertainment brand. Although Sony has high levels of recognition in the UK, this is rooted in the increasingly competitive consumer electronics market. However, Sony stands for much more – it’s the place where the best content (movies, music and games) meets the best equipment (vision, audio, IT, mobile). Sony UK Ltd asked Haymarket Network to create a quarterly magazine and microsite to convey that message. After only two Issues, results are already strong,     48% of respondents felt Sony participates in all forms of entertainment 30% had changed their opinion of Sony for the better 65% spent over 30 minutes reading the magazine (Hall and Partners research, Issue 1) An opt-in CPM database of over 30,000 (by Issue Two) A 33% uplift In direct online sales (Sony Style) In the two weeks after Issue One was mailed
  • Kraft has created a new application for the iPhone called the iFood Assistant . The iPhone app lets people find recipes and food ideas, create shopping lists and locate the nearest grocery store using their iPhone. The app also includes videos that show you how to prepare some of the recipes. Here are some features of the iFood Assistant. 7,000 recipes developed and tested by Kraft Kitchens "Dinner Tonight" and "Recipe of the Day" features for tideas for breakfast, lunch, or anytime snacks. Step-by-step cooking video demos that show how to prepare recipes and provide suggestions for shortcuts. Recipe ingredients can be instantly added to the app's Shopping List feature. Kraft's iFood Assistant can be purchased
  • Pomp Forum Sak Van Den Boom Time For Change

    1. 1. www.p-m.si www.pomp-forum.si Sak van den Boom, Customer media council 4/3/2010 Slovenia
    2. 2. TIME FOR CHANGE Customer Media Council 2010 Ljubljana 4 march 2010
    3. 3. <ul><li>Marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>publishing . </li></ul>THE UNDERSTANDING
    4. 4. <ul><li>Publishing </li></ul><ul><li>is more and more about </li></ul><ul><li>content marketing . </li></ul>THE UNDERSTANDING Customer Media Council 2010
    5. 5. <ul><li>Content marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>multiplatform presence . </li></ul>THE UNDERSTANDING Customer Media Council 2010
    6. 6. <ul><li>Multiplatform presence </li></ul><ul><li>is more and more about </li></ul><ul><li>interactive networked communication . </li></ul>THE UNDERSTANDING Customer Media Council 2010
    7. 7. THE UNDERSTANDING Customer Media Council 2010
    8. 8. THE UNDERSTANDING Customer Media Council 2010 Brands create and distribute Integrated content that attracts, holds and serves key audiences across all media channels.
    9. 9. KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
    10. 10. KLM MAGAZINE Customer Media Council 2010
    11. 11. KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
    12. 12. <ul><li> IFLY MAGAZINE </li></ul><ul><ul><li>Six times a year </li></ul></ul><ul><ul><li>More than 1 million clients (dutch) </li></ul></ul><ul><ul><li>125.000 readers </li></ul></ul><ul><ul><li>Reading time 10 minutes </li></ul></ul><ul><ul><li>Click possibilities per issue: over 600 </li></ul></ul><ul><ul><li>Per click more than 2 tags </li></ul></ul>KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
    13. 13. THE UNDERSTANDING WHAT WE DID IN THE PAST Buying reach Creating engagement WHAT WE ARE DOING NOW Creating engagement Getting reach Customer Media Council 2010
    14. 14. <ul><li>The new marketing paradigm is </li></ul><ul><li>about creating </li></ul><ul><li>accountable platforms of digital utilities and content , </li></ul><ul><li>created by ourselves </li></ul><ul><li>and our consumers </li></ul>THE UNDERSTANDING Customer Media Council 2010
    15. 15. THE UNDERSTANDING WHAT WE DID IN THE PAST Spending 80 % on distribution 20 % on content WHAT WE ARE DOING NOW Spending 80 % on content 20 % on distribution Customer Media Council 2010
    16. 16. ALBERT HEIJN Customer Media Council 2010
    17. 17. ALBERT HEIJN Customer Media Council 2010
    18. 18. ALBERT HEIJN Customer Media Council 2010
    19. 19. ALBERT HEIJN Customer Media Council 2010 <ul><li>ALLERHANDE </li></ul><ul><li>Montly magazine (since 1956) </li></ul><ul><li>Circulation 2.3 million, reach 4.2 million </li></ul><ul><li>Digital magazine, with daily new recepies </li></ul><ul><li>Weekly specials </li></ul><ul><li>Games </li></ul><ul><li>How to movies </li></ul><ul><li>Personal cookbooks </li></ul><ul><li>Shopping list </li></ul><ul><li>GPS (*closest shop) </li></ul><ul><li>In one click everything on your mobilephone </li></ul>
    20. 20. RABOBANK Customer Media Council 2010
    21. 21. RABOBANK Customer Media Council 2010 <ul><li>DICHTERBIJ </li></ul><ul><li>4 TIMES A YEAR </li></ul><ul><li>CIRCULATION: MORE THAN 1 MILLION </li></ul><ul><li>150 EDITIONS </li></ul><ul><li>POSSIBILITY TO LOCALISE PARTS OF AN ARTICLE OR </li></ul><ul><li>FULL PAGE </li></ul><ul><li>100 PERCENT OF CONTENT CAN BE LOCALISED </li></ul><ul><li>LOCALISED BY LOCAL BANK COOPERATION </li></ul><ul><li>THANKS TO A SPECIFIC CONTENT MANAGEMENT </li></ul><ul><li>SYSTEM TO KEEP ON A CENTRAL BASE THE QAULITY </li></ul><ul><li>UNDER CONTROL </li></ul>
    22. 22. RABOBANK Customer Media Council 2010
    23. 23. UNILEVER Customer Media Council 2010
    24. 24. UNILEVER Customer Media Council 2010
    25. 25. VDVELDE Customer Media Council 2010
    26. 26. FORD Print + ezine for a perfect score Customer Media Council 2010
    27. 27. IKEA Customer Media Council 2010 AUGMENTED REALITY
    28. 28. BELGACOM Customer Media Council 2010
    29. 29. SONY From electronica brand to an entertainment brand Customer Media Council 2010
    30. 30. AUGMENTED REALITY Customer Media Council 2010
    31. 31. AUGMENTED REALITY Customer Media Council 2010
    32. 32. AUGMENTED REALITY Customer Media Council 2010
    33. 33. AUGMENTED REALITY how the first-ever living, breathing, moving, talking magazine came to life Customer Media Council 2010
    34. 34. <ul><li>Be there were </li></ul><ul><li>Your customer is </li></ul>NEW CHANNELS Customer Media Council 2010
    35. 35. THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010

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