[POMP 2013] Paul Kurzeja - Vsebina, življenje in vse drugo

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Absoluten privrženec digitalnega pristopa

Odličen poznavalec digitalnih medijev, duša londonske agencije Redwood in velika ikona digitalnega marketinškega pristopa. Iskalec navdiha in inovativnih pristopov.

Paul Kurzeja je kreativni direktor največje agencije za vsebinski strateški marketing na svetu, agencije Redwood s sedežem v Londonu, ki svojim strankam ponuja tako digitalne kot tiskane komunikacijske rešitve in vsebine. Sodelujejo z največjimi globalnimi blagovnimi znamkami, kot so Volvo, Barclays, Mazda, Virgin Media, Shell, Esprit, La Redoute, Land Rover, P & G, Amnesty, Fiat, Fujitsu, Royal Mail in drugi.

Pred prihodom k Redwood agenciji je bil Paul kreativni direktor revije Wallpaper*, delal pa je tudi za Dennis Publishing ter Emap. Danes o digitalnih medijih, content marketingu ter založništvu predava na raznih mednarodnih konferencah.

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[POMP 2013] Paul Kurzeja - Vsebina, življenje in vse drugo

  1. 1. Content, life and everything
  2. 2. digital continues to disrupt every aspectofbusiness
  3. 3. ‘The re-imagining ofeverything’Mary Meeker, Partner at Kleiner Perkins Caufield & Byers Internet trends report 2013
  4. 4. The rise ofthe mobile Web means the entire world will be online by 2020Eric Schmidt and Jared Cohen ‘The New Digital Age’
  5. 5. connectivity = data
  6. 6. 90% ofthe data in the world today has been created in the pasttwo years
  7. 7. in 2013 internetdata, mostly user-generated, will accountfor 1,000 exabytes. 1,000,000,000,000,000,000,000
  8. 8. Companies can collectall the data they want, butdata alone will never be enough
  9. 9. ‘technology changes, tools change, the social landscape changes. human nature does notchange’Felix Dennis
  10. 10. data + intuition
  11. 11. ‘By2020,mostinterruptive marketingwillbegone. advertisingbecomescontent’Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency,
  12. 12. brands as media owners
  13. 13. more integrated more COLLABORATIVE more responsive
  14. 14. ‘Brilliantideas every day’
  15. 15. Branded content
  16. 16. Data as content
  17. 17. Brand newsroom
  18. 18. personalised content
  19. 19. brand as media owner
  20. 20. Global brand guardianship
  21. 21. The rise of video strategy
  22. 22. Mobile first
  23. 23. campaign content
  24. 24. thank you

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