[POMP 2013] - Zgodbe v času, prostoru in oblaku
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[POMP 2013] - Zgodbe v času, prostoru in oblaku

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Digitalni antropolg ...

Digitalni antropolg

Eden najvplivnejših piscev s področja digitalnih tehnologij na svetu. Mednarodno prevajani publicist, TOP 10 bloger in dolgoletni urednik pri reviji Wired.

Frank Rose je svetovno znan pisatelj in govorec na področju digitalne kulture. Je najbolje prodajani avtor knjige The Art of Immersion, kjer piše o vplivu tehnologije na zabavo, oglaševanje in družbo. Pred prihodom k reviji Wired, je delal kot pisatelj v reviji Fortune in kot urednik pri reviji Travel + Leisure. Pri svojem delu je pokrival nekaj zelo odmevnih zgodb, kot so ustvarjanje filma Avatar, lansiranje Sony-jevega produkta PlayStation 3 ter o Samsungu in vzponu korejskih tehnologij.

O prihodnosti medijev ter ustvarjanju privlačnih zgodb spregovori na raznih filmskih festivalih, marketinških konferencah ter strokovnih srečanjih po celem svetu. Kot slavnostni govorec je sodeloval na konferencah kot so ad: tech Sydney, Sheffield Doc / Fest, in Changing Media Summit pod okriljem Guardian-a in vodil številne seje v podjetjih kot so Google, Lucasfilm in BBC. Predaval je na raznih večjih univerzah v Ameriki in govoril na marketinških konferencah podjetij kot so Timberland in Unilever.

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Transcript

  • 1. Frank Rose
  • 2. Frank Rose
  • 3. Frank Rose Why?
  • 4. Frank Rose Why? What now?
  • 5. Bill Bailey Frank Rose
  • 6. Frank Rose
  • 7. “There never was a time in which men of all degrees of ability, of every kind of education, of every profession and employment, were posting with ardour so general to the press.” —Samuel Johnson, TheAdventurer, Dec. 11, 1753 Frank Rose
  • 8. Frank Rose
  • 9. “Through serial publication an author could recover something of the intimate relationship between storyteller and audience which existed in the ages of the sagas and of Chaucer.” —John Butt and Kathleen Tillotson, Dickens at Work Frank Rose
  • 10. Frank Rose
  • 11. Frank Rose
  • 12. Frank Rose
  • 13. 14 Frank Rose
  • 14. Frank Rose
  • 15. Frank Rose
  • 16. We no longer consume media. Frank Rose
  • 17. We no longer consume media. We are media. Frank Rose
  • 18. “Signals that evolve through competition tend to be costly, as arms races develop between insistent senders and resistant receivers.” —Brian Boyd Frank Rose
  • 19. “Messages become louder, longer, more repetitive, massively redundant, like the roars of red deer stags . . . orFrank Rose
  • 20. . . . or Super Bowl advertisers.” Frank Rose
  • 21. Frank Rose Why? What now?
  • 22. Frank Rose
  • 23. Frank Rose
  • 24. Frank Rose
  • 25. Frank Rose
  • 26. Frank Rose “I’m coming home.” —Felix Baumgartner
  • 27. Frank Rose
  • 28. Frank Rose
  • 29. Frank Rose
  • 30. Frank Rose
  • 31. Frank Rose @frankrose www.frankrose.com 1. Instructions don’t work. Humans respond to stories.
  • 32. Frank Rose @frankrose www.frankrose.com 1. Instructions don’t work. Humans respond to stories. 2. Be sure the story matches your brand.
  • 33. Frank Rose @frankrose www.frankrose.com 1. Instructions don’t work. Humans respond to stories. 2. Be sure the story matches your brand. 3. Don’t shout; whisper.
  • 34. Frank Rose @frankrose www.frankrose.com 1. Instructions don’t work. Humans respond to stories. 2. Be sure the story matches your brand. 3. Don’t shout; whisper. 4. Make it a story that belongs to us.
  • 35. Frank Rose @frankrose www.frankrose.com