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POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
POMP Forum 2011: Wayne Holder
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POMP Forum 2011: Wayne Holder

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POMP Forum 2011: a lecture by Mr. Wayne Holder

POMP Forum 2011: a lecture by Mr. Wayne Holder

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  • 1. DIGITAL MAGAZINESDESIGN for SuccESS
  • 2. ‘coNSuMErS ArELookING for oNLINEMEDIA proDucTSThAT MorE cLoSELyrESEMbLE TVAND MAGAZINES’Nick Denton, Founder of Gawker Media and internet entrepreneur
  • 3. ‘coNSuMErSDoN’T rEALLy wANTTo rEAD TExT,ThEy wANT VIDEoS,ThEy wANT IMAGES,bIGGEr, MorE LAVISh’Nick Denton, Founder of Gawker Media and internet entrepreneur
  • 4. ‘wE’rE INcrEASINGLyMoVING INTo A worLDwhErE pEopLEwANT ENTErTAINMENTAND EMoTIoNALENGAGEMENTfroM brANDS’John Hegarty, co-founder and worldwide creative officer, BBH
  • 5. whAT IS ADIGITAL MAGAZINE?
  • 6. • Magazine websites
  • 7. • E-zines
  • 8. • Magazine apps
  • 9. why pubLISh ADIGITAL MAGAZINE?
  • 10. • Harnesses interactivity of the web with the engagement of a magazine
  • 11. • Harnesses interactivity of the web with the engagement of a magazine• Rich media functionality supports data and personalisation
  • 12. • Harnesses interactivity of the web with the engagement of a magazine• Rich media functionality supports data and personalisation• Measurable, improvements in brand awareness, loyalty and sales
  • 13. • Harnesses interactivity of the web with the engagement of a magazine• Rich media functionality supports data and personalisation• Measurable, improvements in brand awareness, loyalty and sales• Multiple access points driven by superb content
  • 14. Multiple access points eMaiL FACEBOOK EMAIL TO A FRIEND BLOGS virGiNMeDia.coM TWiTTer
  • 15. DESIGN TIpSfor SuccESS
  • 16. • The right design for the right medium
  • 17. • The right design for the right medium
  • 18. • The right design for the right medium
  • 19. • Give your audience content they can’t get in print Toy STory 3
  • 20. • Use rich media to add value and encourage engagement
  • 21. • Open a two way conversation
  • 22. • Think brand not medium PriNT SOCIAL MEDIA brAND ASSETS oNLiNe MOBILE
  • 23. IMMErSIVE, coNNEcTEDExpErIENcES AcroSSALL chANNELS: DIGITAL,phySIcAL, MobILE, SocIAL
  • 24. • Delivery is key. Understand and respect the technology “ SUPERB. “ Major bugs. The first electronic Magazine will notformat magazine that download. Give me has convinced me my money back. “ this is the future. “   “ Avoid this rubbish“ The future of print. like the plague.Without a doubt the Won’t download -best magazine app it’s the last time I’ll on the iPad... “ buy this mag “
  • 25. • Understand your audience. Measure its behaviour
  • 26. cASE STuDy
  • 27. Electric! e-zine was an obvious development forthe Virgin Media brand, offering sensitivity to the environment as well as unparalleled potential for interacting with our customer base. Since its launch it hasn’t disappointed with 28% of the readers directed to the Virgin website in everyissue, with 7% going to a sales page. The unique way we have translated into a digital magazinemakes the overall solution even more compelling from a Virgin Media perspective, and a truly entertaining communication for our customers Christopher Bibby Direct Marketing Director
  • 28. EffEcTIVENESS
  • 29. VIrGIN MEDIA E-zInE SURVEy• 1,300 respondents• Spent 10 minutes reading!!• 1 in 3 click through to the Virgin site• 4% upgraded their Virgin Media package
  • 30. said they would like to92% receive the e-zine in the future agreed95% the contents were relevant rated the e-zine as82% ‘excellent’ or ‘very good’
  • 31. had a positive online85% experience reading electric! found the content82% of the magazine relevant
  • 32. bE AGILE, opENTo chANGE
  • 33. INNoVATE, EVoLVE
  • 34. ENJoy

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