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SEO Market Analysis 2013

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Search Engine market in numbers, effects of Google's search algorithm updates, forecasts for 2013, rankings and dedicated SEO tools statistics.

Search Engine market in numbers, effects of Google's search algorithm updates, forecasts for 2013, rankings and dedicated SEO tools statistics.

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  • 1. http://www.netmarketshare.com/ http://searchengineland.com/ http://seopalbg.com/ http://www.webmarketing123.com/-StateofDigital Marketing2012 Logotypesandcompanynamesusedintheinfographicarepropertiesofthesecompanies.Theiruseinthepublicationisforinformational purposesonly. http://www.sempo.org/-Raportsemposearchmarketing2012 http://www.yamondo.com/-Yamondopartnersurvey2012 Sources Positionly-thebestwaytotrack andimproveyourwebsite’spostion insearchengines www.positionly.com $40bln 2012 2013 $50bln 2012 $50bln EstimatedExpeditureonSerarchEngineMarketing $50bln GlobalAdSpendonSearchEngineMarketing Expertsagree,thatthisyearwillbedominatedbySEMandSEO.ForthefirsttimeSearch EngineMarketingwillgainaleaderpositioninonlineadvertisngexpenditures. Forecastsfor2013 18% unchangeincosts 8% decreaseincosts 55% increaseincosts 19% unknown SEOExpenditureforcast Onlinemarketing Mostvaluableonlineactivitiesforclients. SEO SEM ConversionRateOptimization Socialmedia 34% 29% 22% 15% 500-600AmountofGooglesearchalgorithm changesperyear 11000Numberofsearchalgorithmtest peryear Searchalgorithm changes Searchalgoithm changesimplementedto imporvesearchresultsqualityhadprovento makeanimpactonSEOindustry. PandaandPenguin(commonnamesofGoogle’ssearchalghoritmupdates) are1of200factors,thatGoogletakesintoconsiderationdetermingwebsite's positiononthesearchresultspage. DuetochangesinGoogle’sfilters-Pandain JanuaryandPenguininApril,about 51395353domainswereremovedfrom searchresults. BecauseofPandaupdateDemandMedia(ownerof eHow.com &Cracked)recordeda$6,4mlnloss. ImpactofalgorithmchangesonSEO SEOinbusiness Dedicatedsoftwareforpositioningmeasurement insearchenginesallowsyoutoachievebetter SEOresults. 40% ofcompanies trackstheirSEOefforts 10%? ofcompanies don'tknowhowtomonitorSEO 30% ofcompanieshaveaproblem measuringtheeffectsofSEO 29% ofglobalcorporationsusededicated toolstomonitorSEOperformance MeasuringSEOresultsis averyimportantaspectof yourbusiness. ?WhyisitimportanttomeasureSEO? Websitepositiontrackinginsearchengines Providescrucialdataaboutorganictrafficvolume,qualityandconvertionratesfromeachofwebsite's positionsinsearchengines. Bestkeywordsidentification Mostprofitablephrasesidentificationforyourbusinessandcompetitionanalysis. OnlineadvertisingmonitoringassociatedwithSEO Morecontroloverbudget,resultsandstrategy. Complexdatawithanimpactonbusinessdecisions Allofthenecessaryinformationofachieviengbetterresults. 83,85% 7,95% 4,41% 3,79%Others GlobalSearchEngineMarketShare SEOmarketanalysis2012/2013 Searchenginemarketinnumbers, effectsofGoogle’ssearch alghoritmupdates,forecastsfor2013,positioninganddedicated measurementtoolsstatistics.