Transcript of "Inbound Marketing, Content Marketing and SEO - Roadmap to SEM"
InboundMarketingContentMarketingSEOROADMAPTO SEM 2013
Inbound MarketingInbound marketing is more about a strategy or process,that aims to attract visitors via numerous channels, usingvarious types of content
StrategyStrategy, in terms of Inbound marketing, is planning aninformational path for the users in various stages of theconversion funnel1. Inbound Marketing
Attracting VisitorsInbound marketing is about providing informative content1. Inbound Marketing
Converting Visitors to LeadsInbound marketing focuses on providing usefulinformation, getting a visitor familiar with the brand andconvincing him to leave contact information1. Inbound Marketing
Converting Leads to SalesInbound marketing aims to build trust and conﬁdencearound a brand and convince a visitor to ﬁnalize apurchase1. Inbound Marketing
Conversion OptimizationInbound marketing is also about improving the landingpage elements to achieve higher conversion rates1. Inbound Marketing
Content MarketingContent marketing is a process of creating and improvingthe content to make it attractive and engaging
HEADLINE CREATIONContent marketing is about creating a headline thatcatches users attention2. Content Marketing
Providing ValueContent Marketing is based on writing about a topic thatprovides valuable information to users and backing it upwith data, to gain credibility2. Content Marketing
User ExperienceContent marketing focuses on creating content, which iseasy to read, has actionable items and is published invarious forms, for example - videos or infographics2. Content Marketing
EngagementContent marketing aims to attract the usersto share content2. Content Marketing
SEOSEO is a more technical process aimed to attract morevisitors from search engines
Website OptimizationWebsite optimization, in terms of SEO, is a one timeoptimization aimed to make a particular website moreaccessible for search engines3. SEO
Content OptimizationSEO focuses on content optimization as well. It is used tomake content relevant with keywords. it mostly focuses onmaking it ﬁndable in search engines3. SEO
Link BuildingLink building, as a part of SEO, focuses on providing trafﬁcthrough referral links and achieving higher positions insearch engine rankings3. SEO
Inbound Marketing in Relation to SEOInbound Marketing differs from SEO. It not only focuses on search engines, but alsoother trafﬁc sources. Still, they’re using the same methods to gain higher trafﬁcvolume, like blogging or social mediaLink BuildingInbound marketing is used to communicatewith the audience and distribute contentSEOSEO is used to acquire new backlinks andbuild up search engine ranking, also based onsocial ranking factors4. Inbound Marketing in Relation to SEO
Content Marketing in Terms of SEOKeyword OptimizationMaking the content keyword-optimized to make it ﬁndable insearch enginesSocial Media OptimizationMaking the content social media optimized to make it shareableand to achieve social ranking factorsLink BuildingIn terms of link building, the content is used to acquire backlinksto your website5. Content Marketing in Terms of SEO
Content Marketing in Relation toInbound MarketingContent MarketingContent marketing is used only to attracttrafﬁc and often is used outside a particularwebsite to attract visitorsInbound MarketingInbound marketing focuses on attractingtrafﬁc to a website, but also convertingvisitors to leads and customers6. Content Marketing in Relation to Inbound Marketing
THESUMMARYInbound Marketing is about the strategyContent Marketing is about userinteractionSEO is about optimization
Try it Now!User-friendly SEO SoftwarePositionly is an easy-to-use SEO Software, which makes tracking and analyzingyour positions in search engine rankings, an enjoyable experience
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.