Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
U presentation english alta
1. the first to create fashion accessories 2.0 with value added:
all the pieces have a unique number
this is the story of a brand,
“the brand of smiles”
6. We are the first brand of fashion accessories 2.0; in
addition eachpiecehas a unique code making the piece
exclusive. There are no two alike.
The unique code allows you to participate in lotteriescentered
around the world of fashion through social networks such
as facebook, twitter, instagram y pinteres. To participate you
must enter your unique code in our web page:
www.portopetrocolecciones.com
The prizes are accessible because it is ONLY a question of
style.
We began on the magical day of 11.11.11 with the design of
the Happy Buddha bracelet that travelled around the world and
that till this day is still our signature piece.
A brand with arevolutionary spirit and a creative team across
all its departments. Our objective is to create fun pieces with
quality materials, accessible prices, with rapid rotation and an
almost non existent investment risk.
Special pieces with personality that once they have
completed their cycle they become discontinued retaining a
value that willbe discovered in the summer of 2014.
All the collections have a history and an essence full of
positivemessages which means they convert into amulets.
7.
8.
9. Porto Petro is a small turist town in the region of Santanyí in the south
of Mallorca (the locals pronounce it port-petra). It is an old port, curiously
it was never a port of many fisherman or sailors. The whole area is very
picturesque: a port without fishermen and a beautiful natural bay of
many coves two of which have sand.
Porto Petro is still a wild place, hidden on the edge of the
Mediterranean. A place where ChusFajardo, the founder of the brand
came 12 years ago for her first job. She never thought that her first
working experience would be the inspiration for the name of this
project that was born years later through chance.
The career of the founder has been linked to the fashion world as a
journalist, writing articles in prestigious national and international
publications, and as director of communications for a Spanish
designer known worldwide.
She participated in many areas of the world of fashion, from top to
bottom, but never contemplated the idea of designing.
Until one day she made for herself a simple bracelet with the head of
a Buddha and her circle of friends also wanted one. The demand soon
grew past her close acquaintances and she began to send it to her
professional colleagues (press and celebrities) to see the reaction.
Only a year and a halflater, she has
continuedtobetonthiscrazyprojectthatbringsgoodenergytopeoplefroma
llovertheworld.
11. We have the pleasure to have national and international
clients that are a reference in their sector.
Our collections are sold in the most exclusive stores such
as:
Excelsior in Milano
The boutique hotel Quisisana in Capri (Italy)
UshuaïaIbiza Beach Hotel
The newly opened hotel UshuaïaTower (Ibiza)
...Just a fewbecauseeveryone of ourcustomers are
equallyspecialtous, forthe trust placed in usfromthebeginning.
Over 300 outlets in a year and a half
Theadventurebeganin shops in Barcelona, followingtherest
of SpainincludingtheBalearicIslands
(Ibiza, Formentera, Menorca and Majorca)
&theCanaryIslands;Portugal, Italy, Mexico, Miami, New
York, Costa Rica, theNetherlands, Belgium and Norway.
EXPANSION PLAN
Beginning in September of 2013, 150
storesbetweenEurope, LatinAmerica and Middle East.
customers
48. anotherveryimportantthing
For us it is important to know the sales points of our network because
our porto.petro universe is a lifestyle and everything must be in
harmony.
So…
