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Using Social Media Across the Continuum of Substance Abuse Services Michele Hylen, LCSW, CCS – Day One, South Portland, Maine Amanda Edgar, BA – City of Portland Public Health Division (HHSD), Substance Abuse Prevention
"Active learners tend to retain and understand information best by doing something active with it--discussing or applying it or explaining it to others. Reflective learners prefer to think about it quietly first."
"'Let's try it out and see how it works' is an active learner's phrase; 'Let's think it through first' is the reflective learner's response."
"Active learners tend to like group work more than reflective learners, who prefer working alone."
"Sitting through lectures without getting to do anything physical but take notes is hard for both learning types, but particularly hard for active learners."
"Sensing learners tend to like learning facts, intuitive learners often prefer discovering possibilities and relationships."
"Sensors often like solving problems by well-established methods and dislike complications and surprises; intuitors like innovation and dislike repetition. Sensors are more likely than intuitors to resent being tested on material that has not been explicitly covered in class."
"Sequential learners tend to gain understanding in linear steps, with each step following logically from the previous one. Global learners tend to learn in large jumps, absorbing material almost randomly without seeing connections, and then suddenly 'getting it.'"
This course will examine various types of social media and electronic communication tools while helping you to strategize use within your organization. Ethical considerations in the use of social marketing practices will be explored.
Sasha Frere-Jones The New Yorker, April 20, 2009
“ One way to understand social-networking sites like Facebook and MySpace is to consider that younger digital natives are not necessarily being exhibitionists when they post photographs of themselves and share personal details there….
… Instead, these users are living a life in which consciousness is spread out evenly over two platforms:
Real life and the Web. ”
Sooooooooooooooooooooooooooooooo Let’s Get to Work!
Defining: Social Media Social Marketing Social Network(ing)
Social Media Media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. http://en.wikipedia.org/wiki/Social_media
Top (20) Mashable.com Reader Responses to “What is Social Media?” Here are a few…
1. Collaboration: “Ask not what the Internet can do for you, but what you can do with other Internet users.”
9. Community: “Set of updated communication tools that allow us to build new communities at a time when our local community had almost been lost.”
13. Real-time: “Social Media is on-demand, real time interaction, that uses technology to enable genuine engagement with others around media vs simply sharing data with them.”
17. Unity: “The never ending drive for humans desire to unite.”
Social media can be said to have three components:
Concept (art, information, or meme).
Media (physical, electronic, or verbal).
Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
Common forms of social media:
Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
Grass-Roots direct action information dissemination (such as public speaking, and demonstrations).
Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
Print media, designed to be re-distributed.
YOUR TURN: Name 5 different types of social media! Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking.
“ Social marketing is the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the VOLUNTARY behavior of target audiences in order to improve their personal welfare and that of their society.”
“ The dramatic growth and popularity of social networks such as Facebook, MySpace, and others have already transformed the media landscape. Facebook users spent an average of five hours and 12 minutes on the site in July 2009, a dramatic increase from an average of 90 minutes the previous year.”
“ Ad spending on social media is predicted to grow from around $2 billion in 2008 to $3.49 billion by 2013.”
“ The goal is not simply to expose consumers to a particular product or service, but to create an environment in which they are actually interacting with the brand, “befriending” the product, and integrating it into their personal and social relationships. Engagement also involves generating subconscious associations with brands.”
Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network. This finding is a 16% increase from 2009, when 74% of respondents had a Facebook presence (Common Knowledge )
Twitter grew as a commercial social networking outlet of choice for nonprofits with a year-over-year increase of 38%, moving from 43% in 2009 to 60% in 2010, as measured by nonprofits who affirmed that their organization had a presence on this rapidly growing micro-messaging platform. (Common Knowledge)
“… about 65 million tweets are sent on Twitter each day. This equates to roughly 1.96 billion tweets per month.” (Mashable)
Calling is still a central function of the cell phone for teens, and for many teens voice is the primary mode of conversing with parents. Fully 72% of all teens -- or 88% of teen cell phone users -- are text-messagers. (Pew Research Center)
Pew Research Center survey says about 27% of Americans read blogs
Nonprofits on Commercial Social Networks http://www.commonknow.com/html/white-papers/NonprofitSocialNetworkSurveyReport.pdf
Reasons for Not Having a Presence on Commercial Social Networks
Of those survey respondents with no presence on commercial social networks,
46.6% (44.3% in 2009) cited a lack of expertise, and
31.9% (20.5% in 2009) specified lack of budget as the reason.
Just 12.3% (13.1% in 2009) indicated that they did not believe that having a presence on commercial social networks was a good use of resources.
Ethics of technology is a subfield of ethics addressing the ethical questions specific to the Technology Age . Some prominent works of philosopher Hans Jonas are devoted to ethics of technology. Technology itself is incapable of possessing moral or ethical qualities, since "technology" is merely tool making. Thus, "ethics of technology" refers instead to two basic subdivisions.
The ethics involved in the development of new technology—whether it is always, never, or contextually right or wrong to invent and implement a technological innovation.
The ethical questions that are exacerbated by the ways in which technology extends or curtails the power of individuals—how standard ethical questions are changed by the new powers.