Your SlideShare is downloading. ×
Ttu innovatsiooni seminar talv 2013
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ttu innovatsiooni seminar talv 2013


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Business creativitydeveloping multiple versions of you business model? how to avoid thinking patterns? Indrek Maripuu
  • 2. Creative CommonsAttribution-NonCommercial-ShareAlike 3.0 Unported License.
  • 3. Why are we here? To develop new versions of your current business model! - Brainstorm - Prioritize - Learn new
  • 4. WARNING! It is not a lecture. It is a workshop. You will be forced to work! It is not about what worked earlier (case studies etc). It is about what may work in the future. You may find it uncomfortable! [In fact, I hope you do! Because only then it is valuable for you!]
  • 5. Indrek Maripuu  Brainstormer.  Entrepreneur.  The evangelist of business model innovation.  Developing a unique ‘innovation farm’ in Southern Estonia. Twitter: @indrekmaripuuLinkedIn:
  • 6. Clear your mind! [Let´s take a bit of time to find out what is going on.] What to you need to say in order to be completely present today? Tell it to your neighbour! You have 5
  • 7. 1. Business model
  • 8. @alfrehn have noticed: Communist Party of China: creativity is natural part in the development of communism and a central part of the revolutionary ideal. Vladimir Putin: creativity will drive Russia. Even Vatikan has its own innovation programs.
  • 9. Do you know this old „proverb“: “No one ever got fired for hiring McKinsey”. Modern version of it would be: „No one ever got fired for suggestions like: we have to be more creative.“ There is too much talk about creativity!
  • 10. Creativity is a ability to look same things as everyone else, but to see different things. Our goal today is to learn to see disruptive business models in your
  • 11. Often we focus on the company that launched a game-changing business model, and forget the important question: why didn´t others see the same thing? The problem is not in the knowledge we have or in the stories we have heard, but in how we imagine utilizing this
  • 12. What do you see?
  • 13. This figure was drawn in 1900 by Joseph Jastrow, american psychologist. The figure can be viewed as a duck or a rabbit – when the face looks right it is a rabbit; when it looks left it is a duck. You tend to see the whole rabbit or the whole duck. Not both at the same time. It depends on which animal you select to focus on. It is exactly same with business models – you choose where you put your focus and how many different possibilities you
  • 14. So you have sketched a business model? Satisfied? Happy? Be careful! Nothing is more dangerous than an idea when it’s the only idea you have. - Emile Chartier [You really need multiple version of your business model]
  • 15. It is not one HEUREKA moment! It is focused effort to find ideas! [In order to find a good idea you need lots of ideas!]? Generation Synthesis DECISION [Creative] [Rational]
  • 16. Usual suggestion is: create multiple versions! s e....... do ain this br rk ur O t wo no way! Business Model Canvas is developed by Alexander
  • 17. The human brain is lazy! It will only engage if pushed! Otherwise it will go for the easier way, the well-known path. [In our case: you just decide you already have a best version of your businessmodel]
  • 18. What associates  with... ... “foot”?   86% ­ shoe, arm, toe ... “command”?         71% ­ dicipline, army, obey,
  • 19. Too bad! We use similar
  • 20. Be careful! Your (and mine) brain is designed to recognize patterns and draw conclusions from
  • 21. Habitual thinking! „Who the hell wants to hear actors talk?“ Harry M. Warner Warner Bros. 1927 „Heavier than air flying machines are impossible.“ Lord Kelvin President Royal Society,
  • 22. What is the best strategy to overcome this rational and creative conflict? “The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn, relearn”- Alvin Toffler
  • 23. In order to push your brain you need focus & tools!Your focus is the problem you want to solve, or the idea you want to expand. We need some creativity tools because we arepretty good at imitating. We are so good that we barely notice when we are imitating.
  • 24. 2. Ideastorm{Focus & tools}
  • 25. Nothing is more important to exploration and discovery than the art of asking good questions. Good questions set our focus, ignite passion and energy and illuminate solutions that were previously obscure. Questions are firestarters!
  • 26. Focus! Ideas for businessmodel innovation can come from anywhere. Each of the nine building blocks can be starting point, but all innovations affect other building blocks. Four main epicenters:  Resource-driven  Offer-driven  Customer-driven  Finance
  • 27. Now discuss and decide your focus for this workshop! Possible questions to clarify your focus:  Resource-driven: What new business we can start based on existing infrastructure and / or partnerships?  Offer-driven: What new value we can offer for our clients?  Customer-driven: To which new customer segments we can create value?  Finance driven: How could we create a game changing cost structure?
  • 28. Tools!
  • 29. Before we start... The rational and creative are always in conflict with each other. Rationality likes acting according what our experience tells us, while creativity involves breaking existing rules and
  • 30. For this session, please turn off your rational thinking! [Yes, you are allowed to turn it on later on]
  • 31. Tool # 1:
  • 32. Brainwriting Generate silently at least 3 ideas related to the question (focus you decided earlier) and write them on the paper. Timeframe: 3 minutes. Pass the paper to the person on your right. Read the ideas you received and develop them. If not able to develop just add a new idea inspired by what you just read. Timeframe: 3 minutes. Continue this process until the circle is
  • 33. Tool # 2:
  • 34. What you can  use tights for?
  • 35. Now let´s use same methodology for generating ideas for your business model! Rules: 1. Use following pictures (or words) as a starters for new ideas. 2. Write the idea down. Do not discuss. You have 30 seconds per picture. NB! Do You remember your question?
  • 36. Scientist Nobel Labor
  • 37. Child Kindness Honesty
  • 38. bin Laden WTC Faith
  • 39. Sumo Sushi Weight
  • 40. Nature Darwin Milk
  • 41. Driver Road 66 Truck
  • 42. Doctor Medicine Sickness
  • 43. Home Sex Marriage
  • 44. Revolution Factory Lenin
  • 45. Tequila Cactus Horse
  • 46. 3.
  • 47. Prioritize Map all the ideas based on two criteria: investment vs business potential. ? LowInvestment ? High Low High Business potential
  • 48. 4. New business
  • 49. Using three best ideas develop three new versions of your business model! Remember! Change in one block most probably affects all the other blocks as well. Be careful!
  • 50. EW S! BA DN el ess mod bu s in t ofYour ust a se is st i ll j h es es! hy potu n te sted
  • 51. Untested hypotheses because you haven´t asked customers! The most valuable information can only be collected on the field. Not behind your desk or in the workshop. Customers are the only relevant judges of your business
  • 52. NEXT STEP? Prepare to talk with potential customers! 1. Write down your hypotheses for the business model and/or build a prototype. 2. Come up with what constitutes a pass / fail signal for the test (e.g. at what point would you say that your hypotheses wasn’t / was correct)? 3. Go to the field!
  • 53. Thank you! u