Business creativitydeveloping multiple versions of you business  model? how to avoid thinking patterns?            Indrek ...
Creative CommonsAttribution-NonCommercial-ShareAlike 3.0             Unported License.
Why are we here?                            To develop new versions                                of your current        ...
WARNING!    It is not a lecture. It is a workshop. You will                   be forced to work!        It is not about wh...
Indrek Maripuu                           Brainstormer.                           Entrepreneur.                          ...
Clear your mind!                            [Let´s take a bit of time to                            find out what is going...
1. Business model        innovationtwitter.com/indrekmaripuu
@alfrehn have noticed:                                   Communist Party of China:                                     cre...
Do you know this old „proverb“:               “No one ever got fired for hiring                         McKinsey”.        ...
Creativity is a ability to         look same things as       everyone else, but to see           different things.      Ou...
Often we focus on the company that launched a      game-changing business model, and forget the    important question: why...
What do you see?twitter.com/indrekmaripuu
This figure was drawn in 1900 by Joseph Jastrow, american        psychologist. The figure can be viewed as a duck or a    ...
twitter.com/indrekmaripuu      So you have sketched a business model?                Satisfied? Happy?                    ...
It is not one HEUREKA moment!                   It is focused effort to find ideas!                 [In order to find a go...
Usual suggestion is: create multiple versions!                                  s                                 e..........
The human brain is lazy!          It will only engage if pushed!            Otherwise it will go for the         easier wa...
What associates                              with...                            ... “foot”?                               ...
Too bad!      We use      similar      patternstwitter.com/indrekmaripuu
Be careful!                            Your (and mine) brain is                             designed to recognize         ...
Habitual thinking!            „Who the hell wants to hear actors talk?“             Harry M. Warner Warner Bros. 1927     ...
What is the best                                        strategy to                                      overcome this    ...
In order to push            your brain you         need focus & tools!Your focus is the problem you want to solve, or     ...
2. Ideastorm{Focus & tools}
Nothing is more important to exploration and          discovery than the art of asking good                        questio...
Focus!       Ideas for businessmodel innovation can come     from anywhere. Each of the nine building blocks    can be sta...
Now discuss and decide your    focus for this workshop!    Possible questions to clarify your focus:     Resource-driven:...
Tools!twitter.com/indrekmaripuu
Before we                                 start...                             The rational and creative                  ...
For this session, please turn off your rational                        thinking!          [Yes, you are allowed to turn it...
Tool # 1: Brainwritingtwitter.com/indrekmaripuu
Brainwriting            Generate silently at least 3 ideas related to           the question (focus you decided earlier) a...
Tool # 2: daVincitwitter.com/indrekmaripuu
What you can    use tights for?twitter.com/indrekmaripuu
Now let´s use same methodology for     generating ideas for your business model!                              Rules:      ...
Scientist                       Nobel                       Labor                 36www.maripuu.eu
Child                  Kindness                      Honesty                 37www.maripuu.eu
bin Laden                      WTC                      Faith                 38www.maripuu.eu
Sumo                      Sushi                      Weight                 39www.maripuu.eu
Nature                      Darwin                       Milk                 40www.maripuu.eu
Driver                      Road 66                       Truck                 41www.maripuu.eu
Doctor                  Medicine                  Sickness                 42www.maripuu.eu
Home                      Sex                  Marriage                 43www.maripuu.eu
Revolution                      Factory                      Lenin                 44www.maripuu.eu
Tequila                      Cactus                      Horse                 45www.maripuu.eu
3. Selectiontwitter.com/indrekmaripuu
Prioritize                    Map all the ideas based on two criteria:                    investment vs business potential...
4. New business               modelstwitter.com/indrekmaripuu
Using three best ideas develop                  three new versions of your                        business model!         ...
EW  S!     BA   DN               el                 ess mod       bu   s in        t ofYour           ust a se  is st i ll...
Untested hypotheses because                       you haven´t asked customers!                      The most valuable info...
NEXT STEP?           Prepare to talk with potential                    customers! 1. Write down your hypotheses for the bu...
Thank you! twitter.com/indrekmaripu u
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Ttu innovatsiooni seminar talv 2013

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Ttu innovatsiooni seminar talv 2013

  1. 1. Business creativitydeveloping multiple versions of you business model? how to avoid thinking patterns? Indrek Maripuu twitter.com/indrekmaripuu
  2. 2. Creative CommonsAttribution-NonCommercial-ShareAlike 3.0 Unported License.
  3. 3. Why are we here? To develop new versions of your current business model! - Brainstorm - Prioritize - Learn new toolstwitter.com/indrekmaripuu
  4. 4. WARNING! It is not a lecture. It is a workshop. You will be forced to work! It is not about what worked earlier (case studies etc). It is about what may work in the future. You may find it uncomfortable! [In fact, I hope you do! Because only then it is valuable for you!]twitter.com/indrekmaripuu
  5. 5. Indrek Maripuu  Brainstormer.  Entrepreneur.  The evangelist of business model innovation.  Developing a unique ‘innovation farm’ in Southern Estonia. Twitter: @indrekmaripuuLinkedIn: http://ee.linkedin.com/in/indrekmaripuu
  6. 6. Clear your mind! [Let´s take a bit of time to find out what is going on.] What to you need to say in order to be completely present today? Tell it to your neighbour! You have 5 minutes.twitter.com/indrekmaripuu
  7. 7. 1. Business model innovationtwitter.com/indrekmaripuu
  8. 8. @alfrehn have noticed: Communist Party of China: creativity is natural part in the development of communism and a central part of the revolutionary ideal. Vladimir Putin: creativity will drive Russia. Even Vatikan has its own innovation programs. ...twitter.com/indrekmaripuu
  9. 9. Do you know this old „proverb“: “No one ever got fired for hiring McKinsey”. Modern version of it would be: „No one ever got fired for suggestions like: we have to be more creative.“ There is too much talk about creativity!twitter.com/indrekmaripuu
  10. 10. Creativity is a ability to look same things as everyone else, but to see different things. Our goal today is to learn to see disruptive business models in your industry.twitter.com/indrekmaripuu
  11. 11. Often we focus on the company that launched a game-changing business model, and forget the important question: why didn´t others see the same thing? The problem is not in the knowledge we have or in the stories we have heard, but in how we imagine utilizing this knowledge.twitter.com/indrekmaripuu
  12. 12. What do you see?twitter.com/indrekmaripuu
  13. 13. This figure was drawn in 1900 by Joseph Jastrow, american psychologist. The figure can be viewed as a duck or a rabbit – when the face looks right it is a rabbit; when it looks left it is a duck. You tend to see the whole rabbit or the whole duck. Not both at the same time. It depends on which animal you select to focus on. It is exactly same with business models – you choose where you put your focus and how many different possibilities you see.twitter.com/indrekmaripuu
  14. 14. twitter.com/indrekmaripuu So you have sketched a business model? Satisfied? Happy? Be careful! Nothing is more dangerous than an idea when it’s the only idea you have. - Emile Chartier [You really need multiple version of your business model]
  15. 15. It is not one HEUREKA moment! It is focused effort to find ideas! [In order to find a good idea you need lots of ideas!]? Generation Synthesis DECISION [Creative] [Rational]twitter.com/indrekmaripuu
  16. 16. Usual suggestion is: create multiple versions! s e....... do ain this br rk ur O t wo no way! Business Model Canvas is developed by Alexander Osterwaldertwitter.com/indrekmaripuu
  17. 17. The human brain is lazy! It will only engage if pushed! Otherwise it will go for the easier way, the well-known path. [In our case: you just decide you already have a best version of your businessmodel]twitter.com/indrekmaripuu
  18. 18. What associates  with... ... “foot”?   86% ­ shoe, arm, toe ... “command”?         71% ­ dicipline, army, obey,  officertwitter.com/indrekmaripuu
  19. 19. Too bad! We use similar patternstwitter.com/indrekmaripuu
  20. 20. Be careful! Your (and mine) brain is designed to recognize patterns and draw conclusions from them.twitter.com/indrekmaripuu
  21. 21. Habitual thinking! „Who the hell wants to hear actors talk?“ Harry M. Warner Warner Bros. 1927 „Heavier than air flying machines are impossible.“ Lord Kelvin President Royal Society, 1885twitter.com/indrekmaripuu
  22. 22. What is the best strategy to overcome this rational and creative conflict? “The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn, andtwitter.com/indrekmaripuu relearn”- Alvin Toffler
  23. 23. In order to push your brain you need focus & tools!Your focus is the problem you want to solve, or the idea you want to expand. We need some creativity tools because we arepretty good at imitating. We are so good that we barely notice when we are imitating.
  24. 24. 2. Ideastorm{Focus & tools}
  25. 25. Nothing is more important to exploration and discovery than the art of asking good questions. Good questions set our focus, ignite passion and energy and illuminate solutions that were previously obscure. Questions are firestarters!twitter.com/indrekmaripuu
  26. 26. Focus! Ideas for businessmodel innovation can come from anywhere. Each of the nine building blocks can be starting point, but all innovations affect other building blocks. Four main epicenters:  Resource-driven  Offer-driven  Customer-driven  Finance driventwitter.com/indrekmaripuu
  27. 27. Now discuss and decide your focus for this workshop! Possible questions to clarify your focus:  Resource-driven: What new business we can start based on existing infrastructure and / or partnerships?  Offer-driven: What new value we can offer for our clients?  Customer-driven: To which new customer segments we can create value?  Finance driven: How could we create a game changing cost structure?twitter.com/indrekmaripuu
  28. 28. Tools!twitter.com/indrekmaripuu
  29. 29. Before we start... The rational and creative are always in conflict with each other. Rationality likes acting according what our experience tells us, while creativity involves breaking existing rules and habits.twitter.com/indrekmaripuu
  30. 30. For this session, please turn off your rational thinking! [Yes, you are allowed to turn it on later on]twitter.com/indrekmaripuu
  31. 31. Tool # 1: Brainwritingtwitter.com/indrekmaripuu
  32. 32. Brainwriting Generate silently at least 3 ideas related to the question (focus you decided earlier) and write them on the paper. Timeframe: 3 minutes. Pass the paper to the person on your right. Read the ideas you received and develop them. If not able to develop just add a new idea inspired by what you just read. Timeframe: 3 minutes. Continue this process until the circle is closed.twitter.com/indrekmaripuu
  33. 33. Tool # 2: daVincitwitter.com/indrekmaripuu
  34. 34. What you can  use tights for?twitter.com/indrekmaripuu
  35. 35. Now let´s use same methodology for generating ideas for your business model! Rules: 1. Use following pictures (or words) as a starters for new ideas. 2. Write the idea down. Do not discuss. You have 30 seconds per picture. NB! Do You remember your question?twitter.com/indrekmaripuu
  36. 36. Scientist Nobel Labor 36www.maripuu.eu
  37. 37. Child Kindness Honesty 37www.maripuu.eu
  38. 38. bin Laden WTC Faith 38www.maripuu.eu
  39. 39. Sumo Sushi Weight 39www.maripuu.eu
  40. 40. Nature Darwin Milk 40www.maripuu.eu
  41. 41. Driver Road 66 Truck 41www.maripuu.eu
  42. 42. Doctor Medicine Sickness 42www.maripuu.eu
  43. 43. Home Sex Marriage 43www.maripuu.eu
  44. 44. Revolution Factory Lenin 44www.maripuu.eu
  45. 45. Tequila Cactus Horse 45www.maripuu.eu
  46. 46. 3. Selectiontwitter.com/indrekmaripuu
  47. 47. Prioritize Map all the ideas based on two criteria: investment vs business potential. ? LowInvestment ? High Low High Business potential
  48. 48. 4. New business modelstwitter.com/indrekmaripuu
  49. 49. Using three best ideas develop three new versions of your business model! Remember! Change in one block most probably affects all the other blocks as well. Be careful!twitter.com/indrekmaripuu
  50. 50. EW S! BA DN el ess mod bu s in t ofYour ust a se is st i ll j h es es! hy potu n te sted
  51. 51. Untested hypotheses because you haven´t asked customers! The most valuable information can only be collected on the field. Not behind your desk or in the workshop. Customers are the only relevant judges of your business model.twitter.com/indrekmaripuu
  52. 52. NEXT STEP? Prepare to talk with potential customers! 1. Write down your hypotheses for the business model and/or build a prototype. 2. Come up with what constitutes a pass / fail signal for the test (e.g. at what point would you say that your hypotheses wasn’t / was correct)? 3. Go to the field!twitter.com/indrekmaripu
  53. 53. Thank you! twitter.com/indrekmaripu u
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