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Eia pt.3 open design Presentation Transcript

  • 1. Design and Product DevelopmentGuest Lecture at Tallinn European Innovation AcademyThomas J. Howardwww.thomasjhoward.comthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard, The Technical University of Denmark”
  • 2. Agenda09:30 – Integrated Product Development10:05 – Exercise10:20 – Break and discussion10:30 – Product/Service-Systems (PSS)10:05 – Exercise11:20 – Break and discussion11:30 – Open Design11:05 – Exercise11:20 – Discussion LUNCH13:00 – Protovation13:45 – Exercise2 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 3. What is Open Innovation?3 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 4. Open Innovation Concrete Issues (Issue 1/11) - http://www.concreteissues.com/cartoons4 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 5. Open Innovation “A paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” (Chesbrough H. W., 2003).5 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 6. What is Open Design?6 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 7. Open Design: The Oxford English Dictionary The Oxford English Dictionary – 1st Editionhttp://www.manhattanrarebooks-literature.com/oed.htm “Box of quotation slips” by Owen McKnight, CC BY-SA 2.0 7 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 8. What is Open Design? Crowdsourcing Open Source Design8 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 9. What is Crowdsourcing?9 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 10. Types of CrowdsourcingCrowd Funding (22% of sites)Crowd Labour (8% of sites)Crowd Innovation (10% of sites)Distributed Knowledge (37% of sites)Crowd Creativity (14% of sites)(Aesthetics & Branding)Tools (9% of sites)10 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 11. Crowdsourcing How would we use it?11 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 12. CrowdfundingTech Art Social 12 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 13. Funding13 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 14. Funding14 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 15. Funding15 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 16. InnovationDivergent/ Convergent / Solution EvaluationProblem SolvingSocial Challenges Push & Pull 16 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 17. Innovation17 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 18. Innovation18 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 19. Labour•Debugging•Advertising and testimonials•Proofreading•Web-design•Graphic enhancement•Website testing•Surveys•Data entry19 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 20. 20 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 21. Aesthetics & Branding•Fashion•Sounds•Artwork•Logos•Graphic Design•Photography and ImagesCompetition Driven21 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 22. Aesthetics & Branding22 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 23. Anything left for us to do?23 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 24. Crowdsourcing is now a mature field, use it and master it.24 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 25. Open Source Design25 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 26. Open Source to Open Design Source Code Design Blueprints26 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 27. Why Open Design?To fund R&D rather than legal fees for patent disputes.To maximise the value of the product to the crowd and allow them to develop design derivativesTo gain from being visible and influential.27 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 28. How Open are we to be?Choosing the correct licences will be crucial: Attribution - CC BY This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials. Attribution-ShareAlike - CC BY-SA As CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects. Attribution-NoDerivs - CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. Attribution-NonCommercial - CC BY-NC This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. Attribution-NonCommercial-ShareAlike - CC BY-NC-SA This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms. Attribution-NonCommercial-NoDerivs - CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially. http://creativecommons.org/licenses/28 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 29. Open DesignAn emerging paradigm... a gift to the people and society...29 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 30. Open Design Empowers People and DrivesInnovation30 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 31. DEFINITIONS OPEN SOURCE DEVELOPMENT OSP OSS Open Source Products Open Source Software Tangible Intangible31 Original material by Thomas J. Howard, The Technical University of Denmark 2012 31
  • 32. Flying Open Sourcers32 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 33. Flying Open Sourcers33 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 34. The Open Design Library34 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 35. FREE BEER 1.035 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 36. FREE BEER cont... FREE BEER 2.5 (Right)FREE BEER 4.0 (Below)36 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 37. Open Design (Open Hardware)An emerging paradigm... a gift to the people and society... ...but can you really make money from giving things away for free?37 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 38. How big would Google be if it charged for each search ? How successful would Apple be if iTunes wasn’t free ? Who pays for an internet browser ?38 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 39. The old mindset of product development Andreasen and Hein [1987]39 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 40. Open Design – A New IPD Consideration [Howard et al 2012]40 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 41. OSD Archetypal Business Model Self-service, Communities, Community Network, Co-creation Participants, Accessibility, End-users, Knowledge -For Profit Sharing, -Personal gain, Cost reduction -Social good Intellectual resources., Internet, Brand Web-site/ (Platform) platform41 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 42. Workshop processAs-IsTo-Be 42 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 43. Benefits of Open Source Design• Rapid and cheap publicity• Multiuser development & Expert customers• Increased product varieties• Competition killer• Suboptimal is forgivableRevenue from Open Source Design• Sale of expertise• Spin-off products• Straight production• Advertising & Front of shelf model• Value from the use phase• Use and user data43 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 44. Right now, being open is no longeran added value. Either you are openor you are out! The internet haschanged the game, we’re be comingself-producers with access toinformation and possibility to learnwhatever, whenever, wherever.David Cuartielles (Arduino), California, 2012 BOB WALDIE, OpenGear 44 Original material by Thomas J. Howard, The Technical University of Denmark 2012
  • 45. Questions ?45 Original material by Thomas J. Howard, The Technical University of Denmark 2012