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Mobile	  Marke+ng	  and	  Display	  Adver+sing	                              pla5orms	  under	  one	  roof	  Symbiosis	  |...
What	  we	  do	  •  Complementary mobile marketing and   display ad platform for local business•  Instant mobile website c...
Why	  we	  do	  mobile	  markeCng	             •  Approx.	  40%	  of	  traffic	  currently	  comes	  from	                mo...
Non-­‐opCmized	  site	  =	  Lost	  sales	  •  PROBLEM:	  Most	  SMB	  websites	  are	  not	     op+mized	  for	  proper	  ...
Mobile	  is	  a	  requirement	  A	  Case	  for	  the	  Mobile	  Site...	  Example:	  	  •  1,000	  users	  visit	  your	  ...
Mobile	  =	  AcCon	                                "88%	  of	  mobile	  searchers	  take	  ac8on	                         ...
Why	  we	  do	  digital	  adverCsing	  The	  digital	  adver+sing	  world	  is	     Brands	  have	  in-­‐house	  teams	  o...
The	  Market:	  $500	  B/$200	  B	  to	  be	  disrupted	  	                                                               ...
One	  Stop	  Ad	  PlaXorm	         Easy-­‐to-­‐use	  crea+ve	  pla5orm	  that	  allows	  SMBs	  to	       execute	  Agency...
The	  Biggest	  of	  Them	  All	  Source:	  	  Morgan	  Stanley	  State	  of	  Mobile	  Report.	  April,	  2012	          ...
Mobile	  plaXorm	  compeCtors	                                            	  SMB	  oriented	  Agency	  oriented	          ...
Ad	  plaXorm	  compeCtors	                                           	  SMB	  oriented	  Agency	  oriented	               ...
DifferenCaCon	  None	  of	  our	  compe+tors	  offer	  a	  one	  stop	  solu+on	     – Mobile	  Websites	     – SMS	  engage...
Team	  •    Mark	  Porter	  –	  ops	  and	  biz	  dev	  •    Tom	  Flaherty	  -­‐	  channel	  management	  •    Chen	  Hu	...
Addendum	  ©	  2012	  InSequent,	  Inc.	  	  All	  Rights	  Reserved	  
Mobile	  Websites	  Desktop	  conversion	  in	  5	  seconds	                        ©	  2012	  InSequent,	  Inc.	  	  All	...
Mobile	  Engagement	  Keywords	  &	  QR	  Codes	                        ©	  2012	  InSequent,	  Inc.	  	  All	  Rights	  R...
Mobile	  MarkeCng	  SMS	  Messaging	  &	  Mobile	  coupons	                      ©	  2012	  InSequent,	  Inc.	  	  All	  R...
Design:	  Simple	  Mode	                                                                    Images	  	  >	  Text	  	  >	  ...
Design:	  Advanced	  Mode	               Remove	  the	  high	  cost	  of	  developing	  engaging	  mobile	  and	  online	 ...
Design:	  Site	  Preview	  The	  site	  preview	  func+on	  allows	  you	  to	  review	  your	  ads	  in	  context	  –	  g...
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InSequent Overview January 2013 no financials

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If you would like to see company financials please contact mark@insequent.com

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Transcript of "InSequent Overview January 2013 no financials"

  1. 1. Mobile  Marke+ng  and  Display  Adver+sing   pla5orms  under  one  roof  Symbiosis  |  noun  |  interac(on  between  two  different  organisms  living  in  close  physical  associa(on,  typically  to  the  advantage  of  both.  
  2. 2. What  we  do  •  Complementary mobile marketing and display ad platform for local business•  Instant mobile website creation, SMS engagement suite•  Instant display ad creation, preview, deployment•  Channel partners: –  Reachlocal, NY Times Group (Halifax), Digital First Media, Morris, McClatchy, PricingEngine, DisplayPoints, SoHoOS, more ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  3. 3. Why  we  do  mobile  markeCng   •  Approx.  40%  of  traffic  currently  comes  from   mobile  devices.  Increasing  rapidly1     •  Mobile  traffic  on  a  mobile  friendly  site   converts  up  to  2.0x  beDer  than  desktop   •  14%  of  SMBs  have  a  unique  web  site  built   with  mobile  consumers  in  mind2   •  84%  of  SMBs  with  mobile  presence   experience  increase  in  new  business   ac+vity3  Sources:  1)  BIA  Kelsey,  2)  ZDNet,  3)  Web.com   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  4. 4. Non-­‐opCmized  site  =  Lost  sales  •  PROBLEM:  Most  SMB  websites  are  not   op+mized  for  proper  display  or  ease  of   naviga+on  on  mobile  devices     –  Content  not  legible  w/out  panning,  zooming   –  Slow  load  +me   –  Not  Click/Thumb-­‐friendly   –  Too  much  info  •  RESULT:    Sub-­‐par  user  experience  equals   suppressed  ROI  from  digital  ad  efforts   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  5. 5. Mobile  is  a  requirement  A  Case  for  the  Mobile  Site...  Example:    •  1,000  users  visit  your  landing  page,  2%  (20)  of  them  convert.    •  You  do  an  A/B  test,  improving  conversion  by  25%  (5)  users.    •  The  mobile  visitors  (20-­‐40%  or  200-­‐400  visitors)  however   are  ignored  and  presented  with  the  desktop  site.      Its  logical  that  focusing  on  converCng  these  200+  makes  more  sense  than  the  5  new  conversions,  especially  since  mobile  users  are  more  likely  to  convert…   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  6. 6. Mobile  =  AcCon   "88%  of  mobile  searchers  take  ac8on   within  24  hours.  About  70%  take  ac8on   within  1  hour."   ~  Google  Mobile  Movement  Study,  2011   •  90%  of  text  messages  are  read  <3  minutes1   •  94%  of  users  look  for  local  informa+on  on   their  phone  and  90%  take  ac+on  as  a  result2   •  Mobile  coupons  are  10x  more  likely  to  be   opened3  Sources:  May  2012,  1)  Luxury  Daily,    2)  Google,  Our  Mobile  Planet:  United  States,  Understanding  the  Mobile  Customer,  3)Mobile  Commerce  Daily   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  7. 7. Why  we  do  digital  adverCsing  The  digital  adver+sing  world  is   Brands  have  in-­‐house  teams  or  fragmented  and  complicated.   agencies  to  execute  strategy.   SMBs  don’t  have  the   …so  they  s+ck  with  what   +me.    They  don’t   they  know.     have  the  budget…   Tradi+onal  adver+sing  
  8. 8. The  Market:  $500  B/$200  B  to  be  disrupted      •  Total  adver+sing  industry  is  $500  billion  in  US  •  All  current  technologies  are  focused  on  the  top  of  market  ($300  billion)    •  Current  local  ad  spend  in  the  U.S.  alone  is  over  $150  billion    •  The  untapped  market  is  worth  $200  billion    •  AdWords  revenue  from  SMBs  was  $7  billion  in  2011     ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  9. 9. One  Stop  Ad  PlaXorm   Easy-­‐to-­‐use  crea+ve  pla5orm  that  allows  SMBs  to   execute  Agency-­‐quality  adver+sing  campaigns  with  NO   minimum  spending.  Local  Adver+ser   Create   Target   Deploy   Track  
  10. 10. The  Biggest  of  Them  All  Source:    Morgan  Stanley  State  of  Mobile  Report.  April,  2012   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  11. 11. Mobile  plaXorm  compeCtors    SMB  oriented  Agency  oriented   Large  adverCser  oriented   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  12. 12. Ad  plaXorm  compeCtors    SMB  oriented  Agency  oriented   Large  adverCser  oriented   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  13. 13. DifferenCaCon  None  of  our  compe+tors  offer  a  one  stop  solu+on   – Mobile  Websites   – SMS  engagement  suite   – Display  ad  create  and  deploy  across   desktop/mobile  web  and  app  networks     We  drive  traffic.  We  op+mize  traffic.   We  convert  traffic.   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  14. 14. Team  •  Mark  Porter  –  ops  and  biz  dev  •  Tom  Flaherty  -­‐  channel  management  •  Chen  Hu  -­‐  engineering  •  Gary  Allan  -­‐  controller  •  6  part  +me  ad  ops  •  10  engineers  in  China  •  Advisors  –  David  Grohol  (biz  dev),  Bill  Angeloni   (finance/opps),  Alfredo  Guilbert  (biz  dev/ad   pla5orm),  Piers  Hakken  (tech  architecture),   Steve  Clinton  (legal),  Brian  Jacobs  (venture)   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  15. 15. Addendum  ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  16. 16. Mobile  Websites  Desktop  conversion  in  5  seconds   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  17. 17. Mobile  Engagement  Keywords  &  QR  Codes   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  18. 18. Mobile  MarkeCng  SMS  Messaging  &  Mobile  coupons   ©  2012  InSequent,  Inc.    All  Rights  Reserved  
  19. 19. Design:  Simple  Mode   Images    >  Text    >    Call-­‐to-­‐Ac(on    >    Customize    >    Target    >    Launch     Create,  target  and  deploy   stunning,  rich  media  promo+ons   in  real  +me.     •  Six  guided  steps  to  create  &  deploy   web/mobile  campaign     •  Drag-­‐and-­‐drop  asset  selecCon     •  All  sizes  supported  (MMA,  LAB,  etc.)   Custom  sizes  available   •  Full  animaCon  available   •  4Mads  determines  targeCng  based   on  AdverCser  objecCves.  
  20. 20. Design:  Advanced  Mode   Remove  the  high  cost  of  developing  engaging  mobile  and  online  ad  crea+ve.  Save   thousands  of  dollars  and  hours  invested  in  hiring  Flash  or  HTML    programmers  •  Full  creaCve  suite  with  pixel-­‐ level  control.      •  Upload  unlimited  image  assets,   search  www  for  image  assets  •  Upload    unlimited  fonts  •  Over  100  animaCon  effects  •  Create  &  store  templates  •  All  sizes  supported  (MMA,  LAB,   etc.)  Create  any  size  •  Publish  .swf  and  HTML-­‐5-­‐ friendly  output  with  backup  .gifs  •  All  ads  are  completely   exportable  to  .zip  –  publish   wherever  you  want  
  21. 21. Design:  Site  Preview  The  site  preview  func+on  allows  you  to  review  your  ads  in  context  –  great   for  both  the  approval  and  revision  processes.  
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